U.S. - Television Receivers - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Aug 1, 2025

U.S. - Television Receivers - Market Analysis, Forecast, Size, Trends and Insights

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Television Receiver Prices in the United States

U.S. Television Receiver Import Price in May 2022

In May 2022, the television receiver price stood at $281 per unit (CIF, US), increasing by 3.8% against the previous month. Over the period under review, the import price, however, showed a slight curtailment. The most prominent rate of growth was recorded in March 2022 when the average import price increased by 4.7% month-to-month. As a result, import price attained the peak level of $301.0K per thousand units. From April 2022 to May 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In May 2022, the country with the highest price was Mexico ($396 per unit), while the price for Indonesia ($95 per unit) was amongst the lowest.

From January 2022 to May 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+0.0%), while the prices for the other major suppliers experienced a decline.

U.S. Television Receiver Import Prices by Type

There were significant differences in the average prices amongst the major supplied products. In July 2022, the product with the highest price was reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($292 per unit), while the price for tuner blocks stood at $80 per unit.

From January 2022 to July 2022, the most notable rate of growth in terms of prices was attained by tuner block (+3.1%), while the prices for the other product experienced a decline.

U.S. Television Receiver Imports

In July 2022, supplies from abroad of television receivers was finally on the rise to reach 3.4M units for the first time since March 2022, thus ending a three-month declining trend. Over the period under review, imports, however, recorded a perceptible slump. The pace of growth appeared the most rapid in March 2022 when imports increased by 14% m-o-m. As a result, imports reached the peak of 4.3M units. From April 2022 to July 2022, the growth of imports remained at a somewhat lower figure.

In value terms, television receiver imports declined modestly to $888M (IndexBox estimates) in July 2022. Overall, imports, however, continue to indicate a perceptible contraction. The pace of growth was the most pronounced in March 2022 when imports increased by 19% against the previous month. As a result, imports reached the peak of $1.3B. From April 2022 to July 2022, the growth of imports remained at a somewhat lower figure.

U.S. Television Receiver Imports by Type

In July 2022, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen (2.9M units) constituted the largest type of television receiver supplied to the United States, accounting for a 84% share of total imports. Moreover, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen exceeded the figures recorded for the second-largest type, tuner blocks (559K units), fivefold.

From January 2022 to July 2022, the average monthly growth rate of the volume of import of reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen stood at -3.0%.

In value terms, reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a colour video display or screen ($843M) constituted the largest type of television receiver supplied to the United States, comprising 95% of total imports. The second position in the ranking was held by tuner blocks ($45M), with a 5% share of total imports.

U.S. Television Receiver Imports by Country

In May 2022, Mexico (1.9M units) constituted the largest supplier of television receiver to the United States, with a 54% share of total imports. Moreover, television receiver imports from Mexico exceeded the figures recorded by the second-largest supplier, China (752K units), threefold. Vietnam (385K units) ranked third in terms of total imports with an 11% share.

From January 2022 to May 2022, the average monthly growth rate of volume from Mexico amounted to -2.5%. The remaining supplying countries recorded the following average monthly rates of imports growth: China (+0.3% per month) and Vietnam (-3.6% per month).

In value terms, Mexico ($760M) constituted the largest supplier of television receiver to the United States, comprising 76% of total imports. The second position in the ranking was held by China ($110M), with an 11% share of total imports. It was followed by Vietnam, with a 6% share.

From January 2022 to May 2022, the average monthly rate of growth in terms of value from Mexico amounted to -3.3%. The remaining supplying countries recorded the following average monthly rates of imports growth: China (-3.5% per month) and Vietnam (-7.2% per month).

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the television receiver market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 26402020 - Tuner blocks for CTV/VCR and cable TV receiver units (colour video tuners) (excluding those which isolate highfrequency television signals)
  • Prodcom 26402040 - Colour television projection equipment
  • Prodcom 26402090 - Other television receivers, whether or not combined with radio-broadcast receivers or sound or video recording or reproduction apparatus n.e.c.

Country coverage:

  • United States

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in the U.S.
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    5. MARKET FORECAST TO 2035
  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
    3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2024
    2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Imports, In Physical Terms, By Country, 2012–2024
    6. Imports, In Value Terms, By Country, 2012–2024
    7. Import Prices, By Country, 2012–2024
    8. Exports, In Physical Terms, By Country, 2012–2024
    9. Exports, In Value Terms, By Country, 2012–2024
    10. Export Prices, By Country, 2012–2024
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
    3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
    8. Market Volume Forecast to 2035
    9. Market Value Forecast to 2035
    10. Market Size and Growth, By Product
    11. Average Per Capita Consumption, By Product
    12. Exports and Growth, By Product
    13. Export Prices and Growth, By Product
    14. Production Volume and Growth
    15. Exports and Growth
    16. Export Prices and Growth
    17. Market Size and Growth
    18. Per Capita Consumption
    19. Imports and Growth
    20. Import Prices
    21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    25. Imports, In Physical Terms, By Country, 2024
    26. Imports, In Physical Terms, By Country, 2012–2024
    27. Imports, In Value Terms, By Country, 2012–2024
    28. Import Prices, By Country, 2012–2024
    29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
    31. Exports, In Physical Terms, By Country, 2024
    32. Exports, In Physical Terms, By Country, 2012–2024
    33. Exports, In Value Terms, By Country, 2012–2024
    34. Export Prices, By Country, 2012–2024
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