Report Update: Jan 1, 2025

World - Toilet Or Facial Tissue Stock, Towel And Similar Paper - Market Analysis, Forecast, Size, Trends and Insights

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Tissue paper market

Tissue paper market: get the latest facts and figures secured by an Ai-driven business intelligence platform. Information cover consumption, market size, market prices, trade, imports, production, exports, and companies. Here is a split by country, including the U.S., the Middle East, China, Russia, the U.K., Latin America, EU, and Africa. Market insights and forecast to 2030 are also featured in the snapshots.

Tissue Paper - World's Largest Markets

Rating	Country
1	China
2	Japan
3	United States
4	India
5	Brazil

In value terms, China led the market, alone. The second position in the ranking was occupied by Japan. It was followed by the United States.

In China, the tissue paper market expanded at an average annual rate of +3.7% over the period from 2018-2020. In the other countries, the average annual rates were as follows: Japan (-5.4% per year) and the United States (+3.2% per year).

Tissue Paper Prices

Lowest Prices - FOB - Top Exporters

COUNTRY	2018	2019	2020	CAGR, 2018-2020
COUNTRY	USD per ton			CAGR, 2018-2020
Russia	961	1005	859	-5.5%
Indonesia	1106	1180	904	-9.6%
Turkey	1183	1076	991	-8.5%
Mexico	1083	1117	1121	1.7%
Italy	1330	1247	1159	-6.6%
Spain	1351	1209	1262	-3.3%
Egypt	1247	1207	1283	1.4%
United States	1275	1319	1290	0.6%
France	1387	1496	1325	-2.3%
Canada	1435	1473	1491	1.9%
China	1476	1624	1583	3.6%
Sweden	1899	1799	1644	-7.0%
Germany	1934	1905	1802	-3.5%
Average	1322	1302	1177	-5.7%

Prices varied noticeably by the country of origin; the country with the highest price was Germany ($1,802 per ton), while Russia ($859 per ton) was amongst the lowest.

From 2018 to 2020, the most notable rate of growth in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.

Highest Prices - CIF - Top Importers

COUNTRY	2018	2019	2020	CAGR, 2018-2020
COUNTRY	USD per ton			CAGR, 2018-2020
France	1403	1444	1364	-1.4%
Germany	1581	1532	1359	-7.3%
United States	1388	1398	1330	-2.1%
Canada	1250	1303	1273	0.9%
Australia	1441	1432	1243	-7.1%
United Kingdom	1203	1304	1189	-0.6%
Mexico	1202	1232	1185	-0.7%
Poland	1331	1270	1148	-7.1%
South Korea	1259	1225	1135	-5.1%
Saudi Arabia	1314	1280	1070	-9.8%
Greece	1267	1128	1045	-9.2%
Malaysia	1172	1126	1016	-6.9%
Taiwan (Chinese)	1260	1142	966	-12.4%
Average	1348	1314	1228	-4.6%

Average prices varied somewhat amongst the major importing countries. In 2020, major importing countries recorded the following prices: in France ($1,364 per ton) and Germany ($1,359 per ton), while Taiwan (Chinese) ($966 per ton) and Malaysia ($1,016 per ton) were amongst the lowest.

From 2018 to 2020, the most notable rate of growth in terms of prices was attained by Canada, while the other global leaders experienced a decline in the import price figures.

Tissue Paper - Top Importers

COUNTRY	2018	2019	2020	CAGR, 2018-2020
COUNTRY	billion USD			CAGR, 2018-2020
United States	0.6	0.5	0.6	-1.5%
United Kingdom	0.5	0.4	0.4	-3.1%
Germany	0.3	0.3	0.3	-6.4%
Poland	0.1	0.1	0.2	7.9%
Greece	0.2	0.1	0.2	4.2%

In value terms, the United States ($555M), the UK ($437M) and Germany ($268M) constituted the countries with the highest levels of imports in 2020, together comprising 29% of global imports. These countries were followed by Poland, Greece, Australia, South Korea, Canada, France, Mexico, Taiwan (Chinese), Malaysia and Saudi Arabia, which together accounted for a further 29%.

South Korea recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Tissue Paper - Top Exporters

COUNTRY	2018	2019	2020	CAGR, 2018-2020
COUNTRY	billion USD			CAGR, 2018-2020
Indonesia	0.6	0.8	0.8	10.1%
Italy	0.5	0.4	0.5	-0.2%
China	0.3	0.3	0.4	15.3%
Turkey	0.4	0.3	0.3	-14.4%
United States	0.3	0.3	0.2	-5.8%

In value terms, the largest tissue paper supplying countries worldwide were Indonesia ($763M), Italy ($472M) and China ($391M), together comprising 40% of global exports. These countries were followed by Turkey, the United States, Germany, Sweden, Mexico, Spain, Canada, France, Egypt and Russia, which together accounted for a further 37%.

Russia saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Tissue Paper - Market Forecast

Driven by rising demand for tissue paper worldwide, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of for the period from 2020 to 2030, which is projected to bring the market volume to by the end of 2030.

Tissue Paper - Top Companies

VISY PAPER PTY. LTD., International Paper Company, Kimberly-Clark Corporation, Stora Enso Oyj, UPM-Kymmene Oyj, REYNOLDS GROUP HOLDINGS LIMITED, NIPPON PAPER INDUSTRIES CO.,LTD., Novacki Industrial S/A, Sinar Mas Paper (China) Investment Co., Ltd., Shanghai Xinchen Paper Products Factory, HUHTAMAKI (LISBURN) LIMITED, DAIO PAPER CORPORATION, Gold East Paper (Jiangsu) Co., Ltd., Fibria Celulose S/A, Cascades Inc, Kapstone Paper and Packaging Corporation, Shan Dong Sun Paper Industry Joint Stock Co., Ltd., OJI PAPER CO., LTD., VISY BOARD PROPERTIES PROPRIETARY LIMITED, HOKUETSU CORPORATION

Tissue Paper - Product Coverage

HS 4803 - Tissue, towel, napkin stock or similar; for household or sanitary uses, cellulose wadding, webs of cellulose fibres, in rolls over 36cm in width or rectangular sheets with one side exceeding 36cm when unfolded

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the global tissue paper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 1676 - Household and sanitary papers

Country coverage:

Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:

+ the largest producing countries

Data coverage:

Global market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Global production, split by region and country
Global trade (exports and imports)
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. CONSUMPTION BY COUNTRY
3. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. GLOBAL PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
2. PRODUCTION BY COUNTRY
8. GLOBAL IMPORTS
The Largest Importers on The Market and How They Succeed
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. GLOBAL EXPORTS
The Largest Exporters on The Market and How They Succeed
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
11. COUNTRY PROFILES

The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO
- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption, By Country, 2018–2024
5. Production, In Physical Terms, By Country, 2012–2024
6. Imports, In Physical Terms, By Country, 2012–2024
7. Imports, In Value Terms, By Country, 2012–2024
8. Import Prices, By Country Of Destination, 2012–2024
9. Exports, In Physical Terms, By Country, 2012–2024
10. Exports, In Value Terms, By Country, 2012–2024
11. Export Prices, By Country Of Origin, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Consumption, By Country, 2024
4. Market Volume Forecast to 2030
5. Market Value Forecast to 2030
6. Products: Market Size And Growth, By Type
7. Products: Average Per Capita Consumption, By Type
8. Products: Exports And Growth, By Type
9. Products: Export Prices And Growth, By Type
10. Production Volume And Growth
11. Exports And Growth
12. Export Prices And Growth
13. Market Size And Growth
14. Per Capita Consumption
15. Imports And Growth
16. Import Prices
17. Production, In Physical Terms, 2012–2024
18. Production, In Value Terms, 2012–2024
19. Production, By Country, 2024
20. Production, In Physical Terms, By Country, 2012–2024
21. Imports, In Physical Terms, 2012–2024
22. Imports, In Value Terms, 2012–2024
23. Imports, In Physical Terms, By Country, 2024
24. Imports, In Physical Terms, By Country, 2012–2024
25. Imports, In Value Terms, By Country, 2012–2024
26. Import Prices, By Country, 2012–2024
27. Exports, In Physical Terms, 2012–2024
28. Exports, In Value Terms, 2012–2024
29. Exports, In Physical Terms, By Country, 2024
30. Exports, In Physical Terms, By Country, 2012–2024
31. Exports, In Value Terms, By Country, 2012–2024
32. Export Prices, 2012–2024