World - Toilet Paper - Market Analysis, Forecast, Size, Trends And Insights
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Toilet paper market: discover new data empowered by an Ai-driven BI tool. Datasets include companies, consumption, exports, production, trade, market prices, market size, and imports. Here is a breakdown by country, including the U.K., Russia, the Middle East, the U.S., China, Africa, EU, and Latin America. Market dynamics and forecast to 2030 are also provided in the snapshots.
Toilet Paper - World's Largest Markets
| Rating | Country |
|---|---|
| 1 | China |
| 2 | United States |
| 3 | India |
| 4 | Japan |
| 5 | Indonesia |
In value terms, the largest toilet paper markets worldwide were China, the United States and India, with a combined 35% share of the global market. These countries were followed by Japan, Indonesia, Nigeria, Brazil, Pakistan, Russia, the UK, Germany, Mexico and Bangladesh, which together accounted for a further 24%.
Mexico saw the highest rates of growth with regard to market size, among the main consuming countries over the period under review, while toilet paper market for the other global leaders experienced a decline in the market figures.
Toilet Paper Prices
Lowest Prices - FOB - Top Exporters
| COUNTRY | 2019 | 2020 | 2021 | CAGR, 2019-2021 |
|---|---|---|---|---|
| USD per ton | ||||
| China | 3864 | 2762 | 783 | -55.0% |
| Slovakia | 1275 | 1237 | 1283 | 0.3% |
| Austria | 1434 | 1431 | 1485 | 1.8% |
| Poland | 1547 | 1496 | 1551 | 0.1% |
| France | 1672 | 1544 | 1558 | -3.5% |
| Spain | 1666 | 1626 | 1628 | -1.1% |
| Italy | 1603 | 1619 | 1723 | 3.7% |
| Germany | 1712 | 1678 | 1740 | 0.8% |
| El Salvador | 1735 | 1968 | 1744 | 0.3% |
| Mexico | 1566 | 1700 | 1816 | 7.7% |
| Portugal | 1755 | 1864 | 1886 | 3.7% |
| Sweden | 1911 | 1872 | 1942 | 0.8% |
| Canada | 2045 | 2190 | 2326 | 6.6% |
| Average | 1961 | 1846 | 1667 | -7.8% |
There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Canada ($2,326 per ton), while China ($783 per ton) was amongst the lowest.
From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Mexico, while the other global leaders experienced more modest paces of growth.
Highest Prices - CIF - Top Importers
| COUNTRY | 2019 | 2020 | 2021 | CAGR, 2019-2021 |
|---|---|---|---|---|
| USD per ton | ||||
| Canada | 2345 | 2487 | 2379 | 0.7% |
| Norway | 2369 | 2310 | 2339 | -0.6% |
| Ireland | 2266 | 1862 | 2122 | -3.2% |
| Belgium | 1619 | 1815 | 1817 | 5.9% |
| Switzerland | 1715 | 1611 | 1791 | 2.2% |
| United States | 1692 | 1644 | 1764 | 2.1% |
| France | 1628 | 1590 | 1628 | 0.0% |
| Netherlands | 1576 | 1518 | 1608 | 1.0% |
| Germany | 1563 | 1559 | 1595 | 1.0% |
| Hong Kong SAR | 1426 | 1396 | 1472 | 1.6% |
| Czech Republic | 1314 | 1352 | 1468 | 5.7% |
| Saudi Arabia | 1471 | 1304 | 1373 | -3.4% |
| Denmark | 1501 | 1084 | 961 | -20.0% |
| Average | 1690 | 1647 | 1699 | 0.3% |
There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Canada ($2,379 per ton), while Denmark ($961 per ton) was amongst the lowest.
From 2019 to 2021, the most notable rate of growth in terms of prices was attained by Belgium, while the other global leaders experienced more modest paces of growth.
Toilet Paper - Top Importers
| COUNTRY | 2019 | 2020 | 2021 | CAGR, 2019-2021 |
|---|---|---|---|---|
| billion USD | ||||
| United States | 0.3 | 0.5 | 0.3 | 1.8% |
| Germany | 0.3 | 0.3 | 0.3 | -10.2% |
| Netherlands | 0.2 | 0.2 | 0.2 | 4.8% |
| France | 0.2 | 0.2 | 0.2 | -2.9% |
| Canada | 0.1 | 0.2 | 0.1 | -6.4% |
In value terms, the largest toilet paper importing markets worldwide were the United States ($340M), Germany ($254M) and the Netherlands ($176M), together accounting for 22% of global imports. These countries were followed by France, Canada, Hong Kong SAR, Norway, Belgium, Saudi Arabia, the Czech Republic, Denmark, Ireland and Switzerland, which together accounted for a further 32%.
The Czech Republic saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.
Toilet Paper - Top Exporters
| COUNTRY | 2019 | 2020 | 2021 | CAGR, 2019-2021 |
|---|---|---|---|---|
| billion USD | ||||
| Germany | 0.4 | 0.3 | 0.3 | -6.3% |
| Canada | 0.2 | 0.2 | 0.2 | 4.7% |
| Sweden | 0.2 | 0.2 | 0.2 | -1.3% |
| Italy | 0.2 | 0.2 | 0.2 | -1.1% |
| El Salvador | 0.2 | 0.1 | 0.2 | 4.9% |
In value terms, the largest toilet paper supplying countries worldwide were Germany ($327M), Canada ($210M) and Sweden ($197M), together accounting for 21% of global exports. These countries were followed by Italy, El Salvador, Poland, France, Mexico, Spain, Portugal, Austria, China and Slovakia, which together accounted for a further 39%.
Mexico recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.
Toilet Paper - Market Forecast
Driven by rising demand for toilet paper worldwide, the market is expected to start an upward consumption trend over the next decade. The performance of the market is forecast to increase slightly, with an anticipated CAGR of for the period from 2021 to 2030, which is projected to bring the market volume to by the end of 2030.
Toilet Paper - Product Coverage
- HS 481810 - Paper; toilet paper
This report provides an in-depth analysis of the global toilet paper market. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- Prodcom 17221120 - Toilet paper
Country coverage:
Worldwide - the report contains statistical data for 200 countries and includes detailed profiles of the 50 largest consuming countries:
- USA
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
+ the largest producing countries
Data coverage:
- Global market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Global production, split by region and country
- Global trade (exports and imports)
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Company coverage:
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND THE AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional EditionPRO
3. MARKET OVERVIEW
Understanding the Current State of The Market and its Prospects
- MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- CONSUMPTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- MARKET FORECAST TO 2035
4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION
Finding New Products to Diversify Your Business
- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCTS
- MOST TRADED PRODUCTS
- MOST PROFITABLE PRODUCTS FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Export
- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- PRODUCTION BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
- EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
-
11. COUNTRY PROFILES
The Largest Markets And Their Profiles
This Chapter is Available Only for the Professional Edition PRO- United States
- China
- Japan
- Germany
- United Kingdom
- France
- Brazil
- Italy
- Russian Federation
- India
- Canada
- Australia
- Republic of Korea
- Spain
- Mexico
- Indonesia
- Netherlands
- Turkey
- Saudi Arabia
- Switzerland
- Sweden
- Nigeria
- Poland
- Belgium
- Argentina
- Norway
- Austria
- Thailand
- United Arab Emirates
- Colombia
- Denmark
- South Africa
- Malaysia
- Israel
- Singapore
- Egypt
- Philippines
- Finland
- Chile
- Ireland
- Pakistan
- Greece
- Portugal
- Kazakhstan
- Algeria
- Czech Republic
- Qatar
- Peru
- Romania
- Vietnam
LIST OF TABLES
- Key Findings In 2024
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Per Capita Consumption, by Country, 2022–2024
- Production, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Import Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Export Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
LIST OF FIGURES
- Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
- Consumption, by Country, 2024
- Market Volume Forecast to 2035
- Market Value Forecast to 2035
- Market Size and Growth, By Product
- Average Per Capita Consumption, By Product
- Exports and Growth, By Product
- Export Prices and Growth, By Product
- Production Volume and Growth
- Exports and Growth
- Export Prices and Growth
- Market Size and Growth
- Per Capita Consumption
- Imports and Growth
- Import Prices
- Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Production, by Country, 2024
- Production, In Physical Terms, by Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Physical Terms, By Country, 2024
- Imports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Imports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Import Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Physical Terms, By Country, 2024
- Exports, In Physical Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Exports, In Value Terms, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
- Export Prices, By Country: Historical Data (2012–2024) and Forecast (2025–2035)
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