Africa: Market for Crispbread, Rusks and Toasted Bread 2024

Market Size for Crispbread, Rusks and Toasted Bread in Africa

The African market for crispbread, rusks and toasted bread rose modestly to $X in 2022, surging by 2.1% against the previous year. The market value increased at an average annual rate of +2.7% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 with an increase of 8.6% against the previous year. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Crispbread, Rusks and Toasted Bread in Africa

In value terms, crispbread, rusk and toasted bread production totaled $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.9% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2013 with an increase of 11% against the previous year. Over the period under review, production attained the peak level at $X in 2020; afterwards, it flattened through to 2022.

Exports of Crispbread, Rusks and Toasted Bread

Exports in Africa

In 2022, approx. X tons of crispbread, rusks and toasted bread were exported in Africa; reducing by -4.7% against the year before. Over the period under review, exports saw a drastic downturn. The pace of growth was the most pronounced in 2018 when exports increased by 31%. The volume of export peaked at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, crispbread, rusk and toasted bread exports fell modestly to $X in 2022. In general, exports recorded a perceptible curtailment. The growth pace was the most rapid in 2013 with an increase of 34% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

South Africa represented the key exporter of crispbread, rusks and toasted bread in Africa, with the volume of exports resulting at X tons, which was approx. 72% of total exports in 2022. It was distantly followed by Egypt (X tons), mixing up a 21% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to crispbread, rusk and toasted bread exports from South Africa stood at -8.5%. Egypt (-1.9%) illustrated a downward trend over the same period. While the share of Egypt (+9.3 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of South Africa (-8.8 p.p.) displayed negative dynamics.

In value terms, South Africa ($X) remains the largest crispbread, rusk and toasted bread supplier in Africa, comprising 68% of total exports. The second position in the ranking was taken by Egypt ($X), with a 28% share of total exports.

In South Africa, crispbread, rusk and toasted bread exports declined by an average annual rate of -3.4% over the period from 2012-2022.

Export Prices by Country

The export price in Africa stood at $X per ton in 2022, remaining relatively unchanged against the previous year. Export price indicated a temperate increase from 2012 to 2022: its price increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, crispbread, rusk and toasted bread export price increased by +55.4% against 2016 indices. The pace of growth was the most pronounced in 2013 when the export price increased by 46%. The level of export peaked in 2022 and is expected to retain growth in years to come.

Average prices varied somewhat amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Egypt ($X per ton), while South Africa totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+5.5%).

Imports of Crispbread, Rusks and Toasted Bread

Imports in Africa

In 2022, imports of crispbread, rusks and toasted bread in Africa expanded rapidly to X tons, picking up by 9.3% compared with the previous year. The total import volume increased at an average annual rate of +2.0% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2020 with an increase of 17%. As a result, imports attained the peak of X tons. From 2021 to 2022, the growth of imports remained at a lower figure.

In value terms, crispbread, rusk and toasted bread imports expanded sharply to $X in 2022. Overall, imports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 with an increase of 11% against the previous year. The level of import peaked at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Cote d'Ivoire (X tons), distantly followed by South Africa (X tons), Burkina Faso (X tons), Mozambique (X tons), Namibia (X tons) and Libya (X tons) were the key importers of crispbread, rusks and toasted bread, together achieving 52% of total imports. Morocco (X tons), Ghana (X tons), Mauritius (X tons), Djibouti (X tons), Mayotte (X tons), Botswana (X tons) and Togo (X tons) held a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to crispbread, rusk and toasted bread imports into Cote d'Ivoire stood at +32.3%. At the same time, Burkina Faso (+34.7%), Djibouti (+30.0%), Togo (+24.4%), Mozambique (+23.7%), Libya (+7.5%), Morocco (+5.0%) and Mayotte (+2.5%) displayed positive paces of growth. Moreover, Burkina Faso emerged as the fastest-growing importer imported in Africa, with a CAGR of +34.7% from 2012-2022. Ghana experienced a relatively flat trend pattern. By contrast, Namibia (-2.0%), South Africa (-5.0%), Mauritius (-11.3%) and Botswana (-14.3%) illustrated a downward trend over the same period. While the share of Cote d'Ivoire (+18 p.p.), Burkina Faso (+7.3 p.p.), Mozambique (+5.6 p.p.), Djibouti (+2.8 p.p.), Togo (+2.2 p.p.) and Libya (+1.9 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Namibia (-3.1 p.p.), South Africa (-8.3 p.p.), Mauritius (-9.6 p.p.) and Botswana (-12.4 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest crispbread, rusk and toasted bread importing markets in Africa were South Africa ($X), Cote d'Ivoire ($X) and Mozambique ($X), together comprising 38% of total imports.

Among the main importing countries, Cote d'Ivoire, with a CAGR of +27.4%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per ton in 2022, approximately mirroring the previous year. Over the period under review, the import price, however, continues to indicate a slight downturn. The pace of growth appeared the most rapid in 2019 when the import price increased by 9.2% against the previous year. As a result, import price attained the peak level of $X per ton. From 2020 to 2022, the import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was South Africa ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+8.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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