Africa: Domestic Toaster Market 2024

Domestic Toaster Market Size in Africa

The African domestic toaster market expanded slightly to $X in 2022, increasing by 2% against the previous year. Overall, consumption, however, posted buoyant growth. The level of consumption peaked in 2022 and is likely to see gradual growth in the near future.

Domestic Toaster Production in Africa

In value terms, domestic toaster production expanded to $X in 2022 estimated in export price. Overall, production posted a prominent expansion. The growth pace was the most rapid in 2019 when the production volume increased by 50% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Domestic Toaster Exports

Exports in Africa

In 2022, overseas shipments of domestic electric toasters increased by 26% to X units, rising for the second consecutive year after three years of decline. Over the period under review, exports, however, continue to indicate a noticeable contraction. The pace of growth was the most pronounced in 2021 with an increase of 36%. The volume of export peaked at X units in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, domestic toaster exports skyrocketed to $X in 2022. Overall, exports, however, continue to indicate a relatively flat trend pattern. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

South Africa (X units) represented roughly 96% of total exports in 2022.

South Africa was also the fastest-growing in terms of the domestic electric toasters exports, with a CAGR of -2.7% from 2012 to 2022. While the share of South Africa (+12 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) also remains the largest domestic toaster supplier in Africa.

In South Africa, domestic toaster exports remained relatively stable over the period from 2012-2022.

Export Prices by Country

In 2022, the export price in Africa amounted to $X per unit, growing by 22% against the previous year. Export price indicated a pronounced increase from 2012 to 2022: its price increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when the export price increased by 61% against the previous year. Over the period under review, the export prices reached the maximum at $X per unit in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

As there is only one major export destination, the average price level is determined by prices for South Africa.

From 2012 to 2022, the rate of growth in terms of prices for South Africa amounted to +3.3% per year.

Domestic Toaster Imports

Imports in Africa

In 2022, the amount of domestic electric toasters imported in Africa dropped notably to X units, shrinking by -16.2% compared with the year before. In general, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of 47% against the previous year. Over the period under review, imports attained the peak figure at X units in 2021, and then declined dramatically in the following year.

In value terms, domestic toaster imports contracted remarkably to $X in 2022. Total imports indicated moderate growth from 2012 to 2022: its value increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +76.0% against 2017 indices. The pace of growth was the most pronounced in 2021 when imports increased by 45%. As a result, imports attained the peak of $X, and then contracted dramatically in the following year.

Imports by Country

In 2022, South Africa (X units) was the major importer of domestic electric toasters, comprising 41% of total imports. Libya (X units) took an 18% share (based on physical terms) of total imports, which put it in second place, followed by Algeria (6.7%), Ghana (5.5%) and Kenya (4.7%). Angola (X units), Tunisia (X units), Morocco (X units) and Nigeria (X units) followed a long way behind the leaders.

Imports into South Africa decreased at an average annual rate of -3.5% from 2012 to 2022. At the same time, Libya (+28.6%), Ghana (+13.1%), Algeria (+11.7%), Kenya (+3.6%) and Tunisia (+1.7%) displayed positive paces of growth. Moreover, Libya emerged as the fastest-growing importer imported in Africa, with a CAGR of +28.6% from 2012-2022. By contrast, Angola (-1.6%), Nigeria (-1.9%) and Morocco (-6.6%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Libya, Algeria and Ghana increased by +16, +4.3 and +3.8 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported domestic electric toasters in Africa, comprising 43% of total imports. The second position in the ranking was taken by Libya ($X), with a 13% share of total imports. It was followed by Algeria, with a 5.3% share.

In South Africa, domestic toaster imports increased at an average annual rate of +1.1% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Libya (+29.0% per year) and Algeria (+6.9% per year).

Import Prices by Country

In 2022, the import price in Africa amounted to $X per unit, approximately reflecting the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.3%. The growth pace was the most rapid in 2018 when the import price increased by 35% against the previous year. As a result, import price reached the peak level of $X per unit. From 2019 to 2022, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Nigeria ($X per unit), while Tunisia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Nigeria (+7.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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