Africa: Mannequin Market 2024

Mannequin Market Size in Africa

The African mannequin market declined modestly to $X in 2022, remaining constant against the previous year. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. The level of consumption peaked at $X in 2017; however, from 2018 to 2022, consumption remained at a lower figure.

Mannequin Production in Africa

In value terms, mannequin production declined to $X in 2022 estimated in export price. Over the period under review, production recorded a abrupt slump. The pace of growth appeared the most rapid in 2017 when the production volume increased by 33% against the previous year. Over the period under review, production attained the maximum level at $X in 2014; however, from 2015 to 2022, production stood at a somewhat lower figure.

Mannequin Exports

Exports in Africa

In 2022, approx. X tons of mannequins were exported in Africa; growing by 5.6% compared with the year before. Overall, exports, however, showed a abrupt decrease. The most prominent rate of growth was recorded in 2019 when exports increased by 67% against the previous year. As a result, the exports attained the peak of X tons. From 2020 to 2022, the growth of the exports failed to regain momentum.

In value terms, mannequin exports surged to $X in 2022. In general, exports, however, recorded a abrupt descent. The growth pace was the most rapid in 2018 when exports increased by 87%. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

South Africa prevails in exports structure, recording X tons, which was approx. 79% of total exports in 2022. Tanzania (X tons), Namibia (X tons), Cote d'Ivoire (X tons), Kenya (X tons) and Egypt (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to mannequin exports from South Africa stood at -5.1%. At the same time, Tanzania (+37.9%), Cote d'Ivoire (+24.9%) and Namibia (+5.8%) displayed positive paces of growth. Moreover, Tanzania emerged as the fastest-growing exporter exported in Africa, with a CAGR of +37.9% from 2012-2022. By contrast, Egypt (-15.7%) and Kenya (-16.2%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Tanzania, Cote d'Ivoire and Namibia increased by +4.4, +2.3 and +2.2 percentage points, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest mannequin supplier in Africa, comprising 79% of total exports. The second position in the ranking was held by Egypt ($X), with a 5.4% share of total exports. It was followed by Cote d'Ivoire, with a 2.8% share.

In South Africa, mannequin exports shrank by an average annual rate of -5.7% over the period from 2012-2022. The remaining exporting countries recorded the following average annual rates of exports growth: Egypt (+20.2% per year) and Cote d'Ivoire (+32.2% per year).

Export Prices by Country

The export price in Africa stood at $X per ton in 2022, surging by 14% against the previous year. In general, the export price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the export price increased by 37% against the previous year. The level of export peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Egypt ($X per ton), while Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (+42.5%), while the other leaders experienced mixed trends in the export price figures.

Mannequin Imports

Imports in Africa

Mannequin imports rose rapidly to X tons in 2022, growing by 12% on 2021. The total import volume increased at an average annual rate of +1.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when imports increased by 19%. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, mannequin imports reduced to $X in 2022. The total import value increased at an average annual rate of +1.1% from 2012 to 2022; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when imports increased by 22% against the previous year. Over the period under review, imports attained the peak figure at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

Uganda represented the key importing country with an import of around X tons, which resulted at 28% of total imports. Ghana (X tons) took the second position in the ranking, followed by South Africa (X tons), Nigeria (X tons), Algeria (X tons) and Ethiopia (X tons). All these countries together held near 35% share of total imports. Morocco (X tons), Democratic Republic of the Congo (X tons), Rwanda (X tons), Senegal (X tons), Tunisia (X tons), Cote d'Ivoire (X tons) and Kenya (X tons) held a little share of total imports.

Imports into Uganda increased at an average annual rate of +26.0% from 2012 to 2022. At the same time, Democratic Republic of the Congo (+41.5%), Nigeria (+19.0%), Ghana (+13.5%), Cote d'Ivoire (+13.4%), Rwanda (+5.2%) and Morocco (+1.0%) displayed positive paces of growth. Moreover, Democratic Republic of the Congo emerged as the fastest-growing importer imported in Africa, with a CAGR of +41.5% from 2012-2022. By contrast, Kenya (-4.0%), Algeria (-5.1%), South Africa (-5.2%), Ethiopia (-6.3%), Tunisia (-7.3%) and Senegal (-8.5%) illustrated a downward trend over the same period. While the share of Uganda (+24 p.p.), Ghana (+7.3 p.p.), Nigeria (+4.3 p.p.), Democratic Republic of the Congo (+4 p.p.) and Cote d'Ivoire (+1.6 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Kenya (-1.7 p.p.), Tunisia (-4 p.p.), Algeria (-5.2 p.p.), Senegal (-5.5 p.p.), Ethiopia (-6.5 p.p.) and South Africa (-8.3 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest mannequin importing markets in Africa were Algeria ($X), Ghana ($X) and South Africa ($X), with a combined 42% share of total imports. Morocco, Ethiopia, Uganda, Tunisia, Cote d'Ivoire, Democratic Republic of the Congo, Nigeria, Kenya, Rwanda and Senegal lagged somewhat behind, together comprising a further 35%.

Democratic Republic of the Congo, with a CAGR of +30.3%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per ton in 2022, which is down by -16.3% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2015 when the import price increased by 27%. As a result, import price reached the peak level of $X per ton. From 2016 to 2022, the import prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Algeria ($X per ton), while Uganda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Ghana (+9.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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