Africa: Shaving Preparations Market 2024

Shaving Preparations Market Size in Africa

The African shaving preparations market reduced modestly to $X in 2021, flattening at the previous year. The total consumption indicated a temperate increase from 2012 to 2021: its value increased at an average annual rate of +2.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +2.5% against 2019 indices. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market failed to regain momentum.

Shaving Preparations Production in Africa

In value terms, shaving preparations production dropped modestly to $X in 2021 estimated in export price. The total production indicated a measured expansion from 2012 to 2021: its value increased at an average annual rate of +2.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +1.8% against 2019 indices. The growth pace was the most rapid in 2016 with an increase of 46%. As a result, production reached the peak level of $X. From 2017 to 2021, production growth remained at a somewhat lower figure.

Shaving Preparations Exports

Exports in Africa

In 2021, after three years of decline, there was significant growth in shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks), when their volume increased by 19% to X tons. Over the period under review, exports, however, saw a pronounced slump. The most prominent rate of growth was recorded in 2014 when exports increased by 70% against the previous year. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, shaving preparations exports soared to $X in 2021. In general, exports, however, saw a pronounced downturn. The most prominent rate of growth was recorded in 2014 with an increase of 81%. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

South Africa dominates exports structure, reaching X tons, which was approx. 81% of total exports in 2021. It was distantly followed by Morocco (X tons), achieving a 7.7% share of total exports. The following exporters - Egypt (X tons) and Ghana (X tons) - each reached an 8.5% share of total exports.

Exports from South Africa decreased at an average annual rate of -6.2% from 2012 to 2021. At the same time, Morocco (+99.3%), Ghana (+65.2%) and Egypt (+20.6%) displayed positive paces of growth. Moreover, Morocco emerged as the fastest-growing exporter exported in Africa, with a CAGR of +99.3% from 2012-2021. Morocco (+7.7 p.p.), Ghana (+4.1 p.p.) and Egypt (+3.9 p.p.) significantly strengthened its position in terms of the total exports, while South Africa saw its share reduced by -17.2% from 2012 to 2021, respectively.

In value terms, South Africa ($X) remains the largest shaving preparations supplier in Africa, comprising 81% of total exports. The second position in the ranking was held by Morocco ($X), with a 9% share of total exports. It was followed by Egypt, with a 6% share.

From 2012 to 2021, the average annual growth rate of value in South Africa amounted to -4.2%. In the other countries, the average annual rates were as follows: Morocco (+74.0% per year) and Egypt (+22.4% per year).

Export Prices by Country

In 2021, the export price in Africa amounted to $X per ton, with an increase of 23% against the previous year. Over the last nine-year period, it increased at an average annual rate of +2.1%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Egypt ($X per ton), while Ghana ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Africa (+2.1%), while the other leaders experienced mixed trends in the export price figures.

Shaving Preparations Imports

Imports in Africa

In 2021, supplies from abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) increased by 24% to X tons for the first time since 2016, thus ending a four-year declining trend. Over the period under review, imports, however, saw a pronounced decrease. The most prominent rate of growth was recorded in 2016 with an increase of 67% against the previous year. As a result, imports attained the peak of X tons. From 2017 to 2021, the growth of imports failed to regain momentum.

In value terms, shaving preparations imports skyrocketed to $X in 2021. In general, imports, however, recorded a perceptible slump. The pace of growth appeared the most rapid in 2013 with an increase of 27%. As a result, imports reached the peak of $X. From 2014 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, Lesotho (X tons) and South Africa (X tons) were the main importers of pre-shave, shaving and after-shave preparations (excluding soap in blocks) in Africa, together amounting to near 37% of total imports. Morocco (X tons) ranks next in terms of the total imports with a 10% share, followed by Botswana (6.8%) and Egypt (6%). The following importers - Tunisia (X tons), Libya (X tons), Congo (X tons), Algeria (X tons), Senegal (X tons), Zambia (X tons), Angola (X tons) and Ghana (X tons) - together made up 21% of total imports.

From 2012 to 2021, the biggest increases were recorded for Congo (with a CAGR of +27.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest shaving preparations importing markets in Africa were South Africa ($X), Lesotho ($X) and Morocco ($X), with a combined 44% share of total imports. Egypt, Botswana, Ghana, Libya, Tunisia, Algeria, Zambia, Senegal, Angola and Congo lagged somewhat behind, together comprising a further 36%.

Among the main importing countries, Congo, with a CAGR of +23.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per ton in 2021, remaining constant against the previous year. In general, the import price, however, recorded a pronounced downturn. The most prominent rate of growth was recorded in 2017 when the import price increased by 13% against the previous year. Over the period under review, import prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Ghana ($X per ton), while Congo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Ghana (+11.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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