Africa: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Africa

The African market for preparations for permanent waving or straightening of hair soared to $X in 2021, with an increase of 15% against the previous year. Overall, consumption, however, continues to indicate a perceptible decrease. The level of consumption peaked at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Africa

In value terms, hair waving or straightening preparations production declined slightly to $X in 2021 estimated in export price. Over the period under review, production, however, saw a noticeable descent. The pace of growth was the most pronounced in 2017 when the production volume increased by 6.7% against the previous year. The level of production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports in Africa

In 2021, approx. X tons of preparations for permanent waving or straightening of hair were exported in Africa; reducing by -33.1% against 2020. Over the period under review, exports recorded a abrupt setback. The most prominent rate of growth was recorded in 2019 when exports increased by 4%. The volume of export peaked at X tons in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports reduced markedly to $X in 2021. Overall, exports showed a deep setback. The most prominent rate of growth was recorded in 2014 when exports increased by 8.5% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

South Africa was the largest exporting country with an export of about X tons, which accounted for 56% of total exports. It was distantly followed by Uganda (X tons), mixing up a 32% share of total exports. Kenya (X tons), Cote d'Ivoire (X tons), Tunisia (X tons) and Nigeria (X tons) took a little share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Uganda (with a CAGR of +34.5%), while the other leaders experienced more modest paces of growth.

In value terms, the largest hair waving or straightening preparations supplying countries in Africa were South Africa ($X), Uganda ($X) and Kenya ($X), together accounting for 91% of total exports.

Uganda, with a CAGR of +39.6%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Africa stood at $X per ton in 2021, picking up by 26% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Tunisia ($X per ton), while Cote d'Ivoire ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Kenya (+10.2%), while the other leaders experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports in Africa

In 2021, approx. X tons of preparations for permanent waving or straightening of hair were imported in Africa; declining by -7.1% compared with 2020 figures. In general, imports continue to indicate a noticeable slump. The pace of growth appeared the most rapid in 2018 when imports increased by 23%. Over the period under review, imports reached the maximum at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, hair waving or straightening preparations imports reached $X in 2021. Overall, imports saw a perceptible setback. The most prominent rate of growth was recorded in 2019 when imports increased by 15% against the previous year. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Tanzania (X tons) was the key importer of preparations for permanent waving or straightening of hair, making up 27% of total imports. Burkina Faso (X tons) ranks second in terms of the total imports with a 6.9% share, followed by Lesotho (6.6%). Kenya (X tons), Mali (X tons), Ghana (X tons), Cameroon (X tons), Angola (X tons), Morocco (X tons), Algeria (X tons), Niger (X tons), Liberia (X tons) and Zimbabwe (X tons) held a minor share of total imports.

From 2012 to 2021, average annual rates of growth with regard to hair waving or straightening preparations imports into Tanzania stood at +35.1%. At the same time, Burkina Faso (+36.7%), Lesotho (+32.2%), Cameroon (+14.6%) and Mali (+1.9%) displayed positive paces of growth. Moreover, Burkina Faso emerged as the fastest-growing importer imported in Africa, with a CAGR of +36.7% from 2012-2021. Niger experienced a relatively flat trend pattern. By contrast, Liberia (-1.5%), Kenya (-1.7%), Algeria (-1.7%), Morocco (-2.8%), Zimbabwe (-6.6%), Ghana (-11.9%) and Angola (-24.6%) illustrated a downward trend over the same period. While the share of Tanzania (+26 p.p.), Burkina Faso (+6.6 p.p.), Lesotho (+6.2 p.p.), Cameroon (+2.6 p.p.) and Mali (+1.9 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Ghana (-3.5 p.p.) and Angola (-23.5 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Tanzania ($X) constitutes the largest market for imported preparations for permanent waving or straightening of hair in Africa, comprising 26% of total imports. The second position in the ranking was taken by Morocco ($X), with a 6.2% share of total imports. It was followed by Ghana, with a 5.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Tanzania stood at +42.6%. In the other countries, the average annual rates were as follows: Morocco (+2.1% per year) and Ghana (-5.3% per year).

Import Prices by Country

The import price in Africa stood at $X per ton in 2021, picking up by 7.8% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the import price increased by 21% against the previous year. Over the period under review, import prices attained the maximum in 2021 and is expected to retain growth in the near future.

Prices varied noticeably country of destination: the country with the highest price was Morocco ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cameroon (+11.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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