Africa: Sugary Soft Drink Market 2024

Sugary Soft Drink Market Size in Africa

The African sugary soft drink market declined to $X in 2022, flattening at the previous year. The total consumption indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -1.1% against 2019 indices. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Sugary Soft Drink Production in Africa

In value terms, sugary soft drink production shrank modestly to $X in 2022 estimated in export price. The total production indicated a notable expansion from 2012 to 2022: its value increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.6% against 2019 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by 32% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

Sugary Soft Drink Exports

Exports in Africa

In 2022, shipments abroad of sugary soft drinks increased by 14% to X litres, rising for the second year in a row after two years of decline. In general, exports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2013 with an increase of 71%. Over the period under review, the exports attained the peak figure in 2022 and are likely to continue growth in the immediate term.

In value terms, sugary soft drink exports rose modestly to $X in 2022. Total exports indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +7.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +27.3% against 2020 indices. The most prominent rate of growth was recorded in 2013 when exports increased by 63%. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

Exports by Country

South Africa represented the main exporting country with an export of around X litres, which amounted to 53% of total exports. Tanzania (X litres) held a 20% share (based on physical terms) of total exports, which put it in second place, followed by Zambia (7%) and Algeria (5.5%). Togo (X litres), Egypt (X litres) and Ghana (X litres) followed a long way behind the leaders.

Exports from South Africa increased at an average annual rate of +12.6% from 2012 to 2022. At the same time, Zambia (+81.5%), Tanzania (+49.7%), Ghana (+37.5%), Algeria (+9.8%) and Egypt (+5.9%) displayed positive paces of growth. Moreover, Zambia emerged as the fastest-growing exporter exported in Africa, with a CAGR of +81.5% from 2012-2022. By contrast, Togo (-3.4%) illustrated a downward trend over the same period. While the share of Tanzania (+19 p.p.), South Africa (+7.5 p.p.) and Zambia (+7 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Togo (-9.7 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) remains the largest sugary soft drink supplier in Africa, comprising 54% of total exports. The second position in the ranking was held by Tanzania ($X), with a 17% share of total exports. It was followed by Algeria, with a 5.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value in South Africa amounted to +8.2%. The remaining exporting countries recorded the following average annual rates of exports growth: Tanzania (+43.2% per year) and Algeria (+8.2% per year).

Export Prices by Country

In 2022, the export price in Africa amounted to $X per litre, reducing by -7.8% against the previous year. In general, the export price saw a pronounced shrinkage. The most prominent rate of growth was recorded in 2015 when the export price increased by 18% against the previous year. The level of export peaked at $X per litre in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Egypt ($X per litre), while Zambia ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Togo (+1.0%), while the other leaders experienced mixed trends in the export price figures.

Sugary Soft Drink Imports

Imports in Africa

In 2022, overseas purchases of sugary soft drinks increased by 7.1% to X litres, rising for the sixth consecutive year after two years of decline. Total imports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +92.8% against 2016 indices. The pace of growth appeared the most rapid in 2021 when imports increased by 25%. Over the period under review, imports hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, sugary soft drink imports expanded modestly to $X in 2022. Total imports indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +85.2% against 2016 indices. The pace of growth was the most pronounced in 2021 with an increase of 34% against the previous year. Over the period under review, imports attained the maximum in 2022 and are likely to see gradual growth in the immediate term.

Imports by Country

In 2022, South Africa (X litres), followed by Botswana (X litres), Ghana (X litres), Libya (X litres), Cote d'Ivoire (X litres), Swaziland (X litres), Zimbabwe (X litres) and Namibia (X litres) were the largest importers of sugary soft drinks, together achieving 66% of total imports. Lesotho (X litres), Equatorial Guinea (X litres), Algeria (X litres), Egypt (X litres) and Mauritius (X litres) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Botswana (with a CAGR of +41.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, South Africa ($X) constitutes the largest market for imported sugary soft drinks in Africa, comprising 24% of total imports. The second position in the ranking was held by Libya ($X), with a 9.3% share of total imports. It was followed by Cote d'Ivoire, with an 8.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value in South Africa amounted to +6.7%. The remaining importing countries recorded the following average annual rates of imports growth: Libya (+1.0% per year) and Cote d'Ivoire (+18.7% per year).

Import Prices by Country

In 2022, the import price in Africa amounted to $X per litre, shrinking by -4.4% against the previous year. In general, the import price showed a pronounced reduction. The pace of growth appeared the most rapid in 2021 an increase of 7.1% against the previous year. The level of import peaked at $X per litre in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Mauritius ($X per litre), while Botswana ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (+7.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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