Africa: Athletic Footwear Market 2024

Athletic Footwear Market Size in Africa

The African athletic footwear market expanded to $X in 2022, with an increase of 2.8% against the previous year. In general, consumption saw strong growth. The level of consumption peaked in 2022 and is expected to retain growth in the immediate term.

Athletic Footwear Production in Africa

In value terms, athletic footwear production amounted to $X in 2022 estimated in export price. Overall, production, however, continues to indicate a resilient expansion. The pace of growth appeared the most rapid in 2016 with an increase of 29%. Over the period under review, production reached the peak level at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Athletic Footwear Exports

Exports in Africa

In 2022, exports of athletic footwear in Africa was estimated at X pairs, picking up by 7.4% compared with the year before. Overall, exports, however, recorded a perceptible shrinkage. The pace of growth was the most pronounced in 2021 with an increase of 60% against the previous year. Over the period under review, the exports reached the maximum at X pairs in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

In value terms, athletic footwear exports surged to $X in 2022. In general, exports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 with an increase of 49%. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

South Africa was the largest exporting country with an export of around X pairs, which recorded 56% of total exports. Mauritius (X pairs) took the second position in the ranking, followed by Tunisia (X pairs) and Morocco (X pairs). All these countries together took approx. 39% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to athletic footwear exports from South Africa stood at -5.4%. At the same time, Mauritius (+75.1%), Morocco (+17.0%) and Tunisia (+13.0%) displayed positive paces of growth. Moreover, Mauritius emerged as the fastest-growing exporter exported in Africa, with a CAGR of +75.1% from 2012-2022. While the share of Mauritius (+20 p.p.), Tunisia (+11 p.p.) and Morocco (+5.6 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of South Africa (-6.9 p.p.) displayed negative dynamics.

In value terms, South Africa ($X) remains the largest athletic footwear supplier in Africa, comprising 48% of total exports. The second position in the ranking was held by Mauritius ($X), with a 23% share of total exports. It was followed by Tunisia, with an 11% share.

In South Africa, athletic footwear exports increased at an average annual rate of +1.1% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Mauritius (+65.3% per year) and Tunisia (+5.9% per year).

Export Prices by Country

The export price in Africa stood at $X per pair in 2022, picking up by 19% against the previous year. Over the period under review, the export price showed a buoyant expansion. The most prominent rate of growth was recorded in 2015 when the export price increased by 48%. Over the period under review, the export prices reached the maximum at $X per pair in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Morocco ($X per pair), while Tunisia ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+7.0%), while the other leaders experienced mixed trends in the export price figures.

Athletic Footwear Imports

Imports in Africa

In 2022, athletic footwear imports in Africa surged to X pairs, rising by 17% compared with 2021 figures. Overall, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when imports increased by 41%. The volume of import peaked at X pairs in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, athletic footwear imports surged to $X in 2022. Total imports indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +66.8% against 2020 indices. The most prominent rate of growth was recorded in 2016 with an increase of 55%. The level of import peaked in 2022 and is likely to see steady growth in years to come.

Imports by Country

South Africa represented the key importing country with an import of around X pairs, which accounted for 66% of total imports. It was distantly followed by Morocco (X pairs) and Mauritius (X pairs), together generating a 19% share of total imports. Nigeria (X pairs) followed a long way behind the leaders.

South Africa experienced a relatively flat trend pattern with regard to volume of imports of athletic footwear. At the same time, Morocco (+21.0%), Nigeria (+11.3%) and Mauritius (+2.2%) displayed positive paces of growth. Moreover, Morocco emerged as the fastest-growing importer imported in Africa, with a CAGR of +21.0% from 2012-2022. While the share of Morocco (+11 p.p.) and Nigeria (+2.9 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of South Africa (-4.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, South Africa ($X) constitutes the largest market for imported athletic footwear in Africa, comprising 64% of total imports. The second position in the ranking was taken by Morocco ($X), with an 11% share of total imports. It was followed by Nigeria, with a 5.9% share.

In South Africa, athletic footwear imports expanded at an average annual rate of +3.7% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Morocco (+17.7% per year) and Nigeria (+13.1% per year).

Import Prices by Country

The import price in Africa stood at $X per pair in 2022, with an increase of 7.2% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.2%. The most prominent rate of growth was recorded in 2021 an increase of 24%. The level of import peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Nigeria ($X per pair), while Mauritius ($X per pair) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mauritius (+6.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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