Report Africa - Watermelons - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Africa - Watermelons - Market Analysis, Forecast, Size, Trends and Insights

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Africa: Watermelon Market 2024

Watermelon Market Size in Africa

The African watermelon market contracted notably to $X in 2022, declining by -16.7% against the previous year. The total consumption indicated a modest expansion from 2012 to 2022: its value increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -25.4% against 2020 indices. As a result, consumption attained the peak level of $X. From 2021 to 2022, the growth of the market remained at a lower figure.

Watermelon Production in Africa

In value terms, watermelon production contracted to $X in 2022 estimated in export price. The total production indicated a mild increase from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -19.3% against 2020 indices. The growth pace was the most rapid in 2020 with an increase of 42%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

The countries with the highest volumes of production in 2022 were Algeria (X tons), Senegal (X tons) and Morocco (X tons), with a combined 69% share of total production.

From 2012 to 2022, the biggest increases were recorded for Senegal (with a CAGR of +24.6%), while production for the other leaders experienced more modest paces of growth.

The average watermelon yield was estimated at X tons per ha in 2022, increasing by 13% against the year before. Over the period under review, the yield recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 18% against the previous year. Over the period under review, the watermelon yield reached the maximum level at X tons per ha in 2020; however, from 2021 to 2022, the yield stood at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of watermelons production in Africa shrank notably to X ha, waning by -25.9% on the year before. In general, the harvested area, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2021 when the harvested area increased by 35% against the previous year. As a result, the harvested area attained the peak level of X ha, and then fell notably in the following year.

Watermelon Exports

Exports in Africa

In 2022, approx. X tons of watermelons were exported in Africa; picking up by 17% on the year before. In general, exports continue to indicate a prominent expansion. The pace of growth was the most pronounced in 2017 when exports increased by 46%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in years to come.

In value terms, watermelon exports contracted modestly to $X in 2022. Over the period under review, exports recorded a significant increase. The growth pace was the most rapid in 2017 when exports increased by 74%. The level of export peaked at $X in 2021, and then dropped slightly in the following year.

Exports by Country

Morocco dominates exports structure, reaching X tons, which was approx. 88% of total exports in 2022. It was distantly followed by Tunisia (X tons), constituting a 5.4% share of total exports. Senegal (X tons) took a minor share of total exports.

Morocco was also the fastest-growing in terms of the watermelons exports, with a CAGR of +38.4% from 2012 to 2022. At the same time, Senegal (+5.9%) displayed positive paces of growth. Tunisia experienced a relatively flat trend pattern. From 2012 to 2022, the share of Morocco increased by +67 percentage points.

In value terms, Morocco ($X) remains the largest watermelon supplier in Africa, comprising 91% of total exports. The second position in the ranking was taken by Senegal ($X), with a 3.2% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in Morocco totaled +39.5%. The remaining exporting countries recorded the following average annual rates of exports growth: Senegal (+4.4% per year) and Tunisia (-0.3% per year).

Export Prices by Country

The export price in Africa stood at $X per ton in 2022, reducing by -16.5% against the previous year. Export price indicated a modest expansion from 2012 to 2022: its price increased at an average annual rate of +1.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon export price decreased by -8.8% against 2018 indices. The pace of growth was the most pronounced in 2018 when the export price increased by 30% against the previous year. Over the period under review, the export prices attained the peak figure at $X per ton in 2021, and then reduced sharply in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Morocco ($X per ton), while Tunisia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Morocco (+0.8%), while the other leaders experienced a decline in the export price figures.

Watermelon Imports

Imports in Africa

In 2022, watermelon imports in Africa was estimated at X tons, picking up by 2% compared with the previous year. In general, imports posted a strong increase. The pace of growth appeared the most rapid in 2013 when imports increased by 92%. The volume of import peaked in 2022 and is likely to see gradual growth in the immediate term.

In value terms, watermelon imports totaled $X in 2022. Over the period under review, imports enjoyed a prominent increase. The most prominent rate of growth was recorded in 2013 when imports increased by 90% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are likely to see steady growth in the near future.

Imports by Country

Mauritania (X tons) and Libya (X tons) represented the major importers of watermelons in 2022, resulting at approx. 26% and 25% of total imports, respectively. Rwanda (X tons) held the next position in the ranking, followed by Burkina Faso (X tons), Kenya (X tons) and South Africa (X tons). All these countries together took approx. 38% share of total imports. Djibouti (X tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Burkina Faso (with a CAGR of +91.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Libya ($X), Rwanda ($X) and Mauritania ($X) constituted the countries with the highest levels of imports in 2022, with a combined 61% share of total imports.

Rwanda, with a CAGR of +62.0%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per ton in 2022, growing by 9.3% against the previous year. Overall, the import price, however, saw a pronounced curtailment. The pace of growth appeared the most rapid in 2018 an increase of 11% against the previous year. The level of import peaked at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was South Africa ($X per ton), while Burkina Faso ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Djibouti (+6.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

The countries with the highest volumes of watermelon consumption in 2021 were Algeria, Egypt and Senegal, together comprising 66% of total consumption.
The countries with the highest volumes of watermelon production in 2021 were Algeria, Egypt and Senegal, together comprising 65% of total production.
In value terms, Morocco remains the largest watermelon supplier in Africa, comprising 85% of total exports. The second position in the ranking was occupied by Senegal, with a 7.6% share of total exports. It was followed by Tunisia, with a 2.4% share.
In value terms, Mauritania, Libya and Rwanda were the countries with the highest levels of imports in 2021, with a combined 53% share of total imports. These countries were followed by Seychelles, South Africa, Djibouti, Botswana, Mozambique, Lesotho, Swaziland and Tunisia, which together accounted for a further 32%.
The watermelon export price in Africa stood at $613 per ton in 2021, reducing by -5.5% against the previous year.
In 2021, the watermelon import price in Africa amounted to $318 per ton, picking up by 5.3% against the previous year.

This report provides an in-depth analysis of the watermelon market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 567 - Watermelons

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in Africa, split by region and country
  • Trade (exports and imports) in Africa
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. HARVESTED AREA AND YIELD BY COUNTRY
  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Algeria
    • Angola
    • Benin
    • Botswana
    • Burkina Faso
    • Burundi
    • Cabo Verde
    • Cameroon
    • Central African Republic
    • Chad
    • Comoros
    • Congo
    • Democratic Republic of the Congo
    • Djibouti
    • Egypt
    • Equatorial Guinea
    • Eritrea
    • Ethiopia
    • Gabon
    • Gambia
    • Ghana
    • Guinea
    • Guinea-Bissau
    • Kenya
    • Lesotho
    • Liberia
    • Libya
    • Madagascar
    • Malawi
    • Mali
    • Mauritania
    • Mauritius
    • Mayotte
    • Morocco
    • Mozambique
    • Namibia
    • Niger
    • Nigeria
    • Reunion
    • Rwanda
    • Saint Helena, Ascension and Tristan da Cunha
    • Sao Tome and Principe
    • Senegal
    • Seychelles
    • Sierra Leone
    • Somalia
    • South Africa
    • Sudan
    • Swaziland
    • Tanzania
    • Togo
    • Tunisia
    • Uganda
    • Zambia
    • Zimbabwe
    • Cote d'Ivoire
    • Western Sahara
    • South Sudan
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Harvested Area, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Area Harvested, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Harvested Area, By Country, 2023
    25. Harvested Area, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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