We use cookies to improve your experience and for marketing. Read our cookie policy or manage cookies.

Accept essential cookies
Accept all cookies
Report Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

Africa - Wine - Market Analysis, Forecast, Size, Trends and Insights

Single report
Sent by email within 24h (Mon-Fri)
What's the difference?
Subscription
Online access and download
from $350/month

Get instant access to more than 2 million reports, dashboards, and datasets on the IndexBox Platform.

View Pricing

Africa: Wine Market 2024

Wine Market Size in Africa

After two years of growth, the African wine market decreased by -3.9% to $X in 2021. In general, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Wine Production in Africa

In value terms, wine production totaled $X in 2021 estimated in export price. Over the period under review, production, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2019 when the production volume increased by 18%. Over the period under review, production reached the peak level in 2021 and is expected to retain growth in the near future.

Wine Exports

Exports in Africa

In 2021, shipments abroad of wine increased by 30% to X litres for the first time since 2018, thus ending a two-year declining trend. The total export volume increased at an average annual rate of +1.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the exports attained the maximum at X litres in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

In value terms, wine exports soared to $X in 2021. Over the period under review, exports, however, showed a relatively flat trend pattern. The level of export peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

South Africa dominates exports structure, recording X litres, which was near 93% of total exports in 2021. It was distantly followed by Togo (X litres), making up a 5.1% share of total exports.

South Africa experienced a relatively flat trend pattern with regard to volume of exports of wine. At the same time, Togo (+93.8%) displayed positive paces of growth. Moreover, Togo emerged as the fastest-growing exporter exported in Africa, with a CAGR of +93.8% from 2012-2021. From 2012 to 2021, the share of Togo increased by +5.1 percentage points.

In value terms, South Africa ($X) remains the largest wine supplier in Africa, comprising 95% of total exports. The second position in the ranking was taken by Togo ($X), with a 3% share of total exports.

From 2012 to 2021, the average annual growth rate of value in South Africa was relatively modest.

Export Prices by Country

In 2021, the export price in Africa amounted to $X per litre, dropping by -7.6% against the previous year. Overall, the export price saw a slight shrinkage. The most prominent rate of growth was recorded in 2019 when the export price increased by 16% against the previous year. The level of export peaked at $X per litre in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was South Africa ($X per litre), while Togo totaled $X per litre.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Africa (-1.2%).

Wine Imports

Imports in Africa

Wine imports surged to X litres in 2021, with an increase of 31% against 2020. In general, imports, however, continue to indicate a mild slump. The volume of import peaked at X litres in 2013; however, from 2014 to 2021, imports remained at a lower figure.

In value terms, wine imports surged to $X in 2021. Over the period under review, imports, however, saw a mild curtailment. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Cote d'Ivoire (X litres), distantly followed by Angola (X litres), Ghana (X litres), Guinea-Bissau (X litres), Algeria (X litres) and Togo (X litres) represented the key importers of wine, together generating 57% of total imports. Morocco (X litres), Burkina Faso (X litres), Gabon (X litres), Cameroon (X litres), Equatorial Guinea (X litres), Kenya (X litres) and Nigeria (X litres) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Algeria (with a CAGR of +21.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Angola ($X), Cote d'Ivoire ($X) and Ghana ($X) constituted the countries with the highest levels of imports in 2021, with a combined 30% share of total imports. These countries were followed by Cameroon, Gabon, Morocco, Kenya, Algeria, Guinea-Bissau, Equatorial Guinea, Nigeria, Togo and Burkina Faso, which together accounted for a further 34%.

In terms of the main importing countries, Togo, with a CAGR of +17.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Africa stood at $X per litre in 2021, surging by 5.7% against the previous year. Over the period under review, the import price saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the import price increased by 18%. As a result, import price attained the peak level of $X per litre. From 2019 to 2021, the import prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Cameroon ($X per litre), while Burkina Faso ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Togo (+6.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

South Africa remains the largest wine consuming country in Africa, comprising approx. 63% of total volume. Moreover, wine consumption in South Africa exceeded the figures recorded by the second-largest consumer, Morocco, more than tenfold. Cote d'Ivoire ranked third in terms of total consumption with a 5.4% share.
South Africa remains the largest wine producing country in Africa, accounting for 89% of total volume. Moreover, wine production in South Africa exceeded the figures recorded by the second-largest producer, Morocco, more than tenfold. The third position in this ranking was occupied by Tunisia, with a 3.5% share.
In value terms, South Africa remains the largest wine supplier in Africa.
In value terms, the largest wine importing markets in Africa were South Africa, Cote d'Ivoire and Angola, together comprising 37% of total imports.
In 2021, the export price in Africa amounted to $1.9 per litre, rising by 8.3% against the previous year.
The import price in Africa stood at $1.7 per litre in 2021, surging by 11% against the previous year.

This report provides an in-depth analysis of the wine market in Africa. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 564 - Wine

Country coverage:

  • Algeria
  • Angola
  • Benin
  • Botswana
  • Burkina Faso
  • Burundi
  • Cabo Verde
  • Cameroon
  • Central African Republic
  • Chad
  • Comoros
  • Congo
  • Democratic Republic of the Congo
  • Djibouti
  • Egypt
  • Equatorial Guinea
  • Eritrea
  • Ethiopia
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Guinea-Bissau
  • Kenya
  • Lesotho
  • Liberia
  • Libya
  • Madagascar
  • Malawi
  • Mali
  • Mauritania
  • Mauritius
  • Mayotte
  • Morocco
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Reunion
  • Rwanda
  • Saint Helena, Ascension and Tristan da Cunha
  • Sao Tome and Principe
  • Senegal
  • Seychelles
  • Sierra Leone
  • Somalia
  • South Africa
  • Sudan
  • Swaziland
  • Tanzania
  • Togo
  • Tunisia
  • Uganda
  • Zambia
  • Zimbabwe
  • Cote d'Ivoire
  • Western Sahara
  • South Sudan

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in Africa, split by region and country
  • Trade (exports and imports) in Africa
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Algeria
    • Angola
    • Benin
    • Botswana
    • Burkina Faso
    • Burundi
    • Cabo Verde
    • Cameroon
    • Central African Republic
    • Chad
    • Comoros
    • Congo
    • Democratic Republic of the Congo
    • Djibouti
    • Egypt
    • Equatorial Guinea
    • Eritrea
    • Ethiopia
    • Gabon
    • Gambia
    • Ghana
    • Guinea
    • Guinea-Bissau
    • Kenya
    • Lesotho
    • Liberia
    • Libya
    • Madagascar
    • Malawi
    • Mali
    • Mauritania
    • Mauritius
    • Mayotte
    • Morocco
    • Mozambique
    • Namibia
    • Niger
    • Nigeria
    • Reunion
    • Rwanda
    • Saint Helena, Ascension and Tristan da Cunha
    • Sao Tome and Principe
    • Senegal
    • Seychelles
    • Sierra Leone
    • Somalia
    • South Africa
    • Sudan
    • Swaziland
    • Tanzania
    • Togo
    • Tunisia
    • Uganda
    • Zambia
    • Zimbabwe
    • Cote d'Ivoire
    • Western Sahara
    • South Sudan

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

Recommended reports

Asia - Wine - Market Analysis, Forecast, Size, Trends and Insights
$599
Nov 1, 2024
Eye 729

This report provides an in-depth analysis of the wine market in Asia.

World - Wine - Market Analysis, Forecast, Size, Trends and Insights
$599
Nov 1, 2024
Eye 6470

This report provides an in-depth analysis of the global wine market.

EU - Wine - Market Analysis, Forecast, Size, Trends and Insights
$599
Nov 1, 2024
Eye 1070

This report provides an in-depth analysis of the wine market in the EU.

U.S. - Wine - Market Analysis, Forecast, Size, Trends and Insights
$599
Nov 1, 2024
Eye 830

This report provides an in-depth analysis of the wine market in the U.S..

China - Wine - Market Analysis, Forecast, Size, Trends and Insights
$599
Nov 1, 2024
Eye 1069

This report provides an in-depth analysis of the wine market in China.

Free Data: Wine - Africa
Table
Wine - Africa - Table
Dashboard
Wine - Africa - Dashboard
Report
Wine - Africa - Report