Argentina: Plain Postcard Market 2025

Plain Postcard Market Size in Argentina

The Argentinian plain postcard market dropped modestly to $X in 2021, approximately reflecting the previous year. Over the period under review, the total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +1.9% against 2019 indices. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Plain Postcard Production in Argentina

In value terms, plain postcard production shrank slightly to $X in 2021 estimated in export price. Overall, the total production indicated a buoyant increase from 2012 to 2021: its value increased at an average annual rate of +5.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +1.5% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the production volume increased by 32% against the previous year. Plain postcard production peaked at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Argentina

In 2021, overseas shipments of letter cards, plain postcards and correspondence cards increased by 93% to X kg, rising for the second year in a row after two years of decline. In general, exports, however, continue to indicate a abrupt descent. The pace of growth appeared the most rapid in 2020 with an increase of 563%. The exports peaked at X kg in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, plain postcard exports surged to $X in 2021. Overall, exports recorded noticeable growth. The pace of growth was the most pronounced in 2020 when exports increased by 605% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

Canada (X kg), the United States (X kg) and Bolivia (X kg) were the main destinations of plain postcard exports from Argentina, together comprising 86% of total exports. Moreover, plain postcard exports in Canada exceeded the figures recorded by the second-largest exporter, the United States, twofold.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Bolivia (with a CAGR of +28.0%), while the other leaders experienced more modest paces of growth.

In value terms, Canada ($X) emerged as the key foreign market for letter cards, plain postcards and correspondence cards exports from Argentina, comprising 48% of total exports. The second position in the ranking was taken by Colombia ($X), with a 21% share of total exports. It was followed by Peru, with an 11% share.

From 2012 to 2021, the average annual growth rate of value to Canada amounted to +26.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Colombia (+13.7% per year) and Peru (+68.3% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, which is down by -3.6% against the previous year. In general, the export price, however, posted prominent growth. The most prominent rate of growth was recorded in 2013 when the average export price increased by 137%. The export price peaked at $X per ton in 2016; however, from 2017 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per ton), while the average price for exports to Bolivia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Peru (+41.0%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Argentina

Plain postcard imports into Argentina surged to X tons in 2021, growing by 1,022% compared with the year before. Overall, imports posted a buoyant expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, plain postcard imports surged to $X in 2021. Over the period under review, imports continue to indicate a strong expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of plain postcard to Argentina, with a 58% share of total imports. Moreover, plain postcard imports from the United States exceeded the figures recorded by the second-largest supplier, Italy (X kg), threefold. The third position in this ranking was held by China (X kg), with a 6.9% share.

From 2012 to 2021, the average annual growth rate of volume from the United States totaled +30.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+29.4% per year) and China (-13.9% per year).

In value terms, Italy ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Argentina, comprising 70% of total imports. The second position in the ranking was held by the United States ($X), with a 14% share of total imports. It was followed by France, with a 3.5% share.

From 2012 to 2021, the average annual growth rate of value from Italy stood at +37.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+17.5% per year) and France (+19.5% per year).

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, approximately mirroring the previous year. In general, import price indicated resilient growth from 2012 to 2021: its price increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, plain postcard import price increased by +33.3% against 2019 indices. The pace of growth appeared the most rapid in 2014 when the average import price increased by 75% against the previous year. As a result, import price attained the peak level of $X per ton. From 2015 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+6.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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