ASEAN: Blueberry And Cranberry Market 2025

Blueberry And Cranberry Market Size in ASEAN

In 2022, after ten years of growth, there was significant decline in the ASEAN blueberry and cranberry market, when its value decreased by -19.5% to $X. Over the period under review, consumption, however, posted strong growth. Over the period under review, the market reached the peak level at $X in 2021, and then declined remarkably in the following year.

Blueberry And Cranberry Production in ASEAN

In value terms, blueberry and cranberry production rose markedly to $X in 2022 estimated in export price. The total production indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -4.9% against 2020 indices. The most prominent rate of growth was recorded in 2020 when the production volume increased by 25%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

The countries with the highest volumes of production in 2022 were Vietnam (X tons) and Lao People's Democratic Republic (X tons).

From 2012 to 2022, the biggest increases were recorded for Lao People's Democratic Republic (with a CAGR of +1.2%).

Blueberry And Cranberry Exports

Exports in ASEAN

In 2022, overseas shipments of blueberries and cranberries increased by 146% to X tons, rising for the second consecutive year after three years of decline. Overall, exports showed strong growth. The most prominent rate of growth was recorded in 2015 with an increase of 405%. The volume of export peaked in 2022 and is likely to see steady growth in years to come.

In value terms, blueberry and cranberry exports soared to $X in 2022. Over the period under review, exports continue to indicate a strong increase. The most prominent rate of growth was recorded in 2015 when exports increased by 164% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are likely to see steady growth in the immediate term.

Exports by Country

Singapore dominates exports structure, recording X tons, which was approx. 96% of total exports in 2022. Thailand (X tons) held a little share of total exports.

Singapore was also the fastest-growing in terms of the blueberries and cranberries exports, with a CAGR of +26.9% from 2012 to 2022. Thailand (-11.8%) illustrated a downward trend over the same period. Singapore (+59 p.p.) significantly strengthened its position in terms of the total exports, while Thailand saw its share reduced by -48.7% from 2012 to 2022, respectively.

In value terms, Singapore ($X) remains the largest blueberry and cranberry supplier in ASEAN, comprising 97% of total exports. The second position in the ranking was held by Thailand ($X), with a 2.5% share of total exports.

In Singapore, blueberry and cranberry exports increased at an average annual rate of +26.1% over the period from 2012-2022.

Export Prices by Country

The export price in ASEAN stood at $X per ton in 2022, declining by -33.4% against the previous year. Over the period under review, the export price, however, recorded notable growth. The most prominent rate of growth was recorded in 2013 an increase of 61% against the previous year. The level of export peaked at $X per ton in 2020; however, from 2021 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Singapore ($X per ton), while Thailand amounted to $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+2.3%).

Blueberry And Cranberry Imports

Imports in ASEAN

In 2022, after ten years of growth, there was significant decline in overseas purchases of blueberries and cranberries, when their volume decreased by -17.3% to X tons. Overall, imports, however, showed buoyant growth. The most prominent rate of growth was recorded in 2019 when imports increased by 42% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2021, and then fell rapidly in the following year.

In value terms, blueberry and cranberry imports declined to $X in 2022. In general, imports, however, showed a prominent expansion. The growth pace was the most rapid in 2014 with an increase of 46% against the previous year. Over the period under review, imports attained the peak figure at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, Singapore (X tons) was the key importer of blueberries and cranberries, comprising 68% of total imports. Thailand (X tons) ranks second in terms of the total imports with a 20% share, followed by Vietnam (9.3%). Indonesia (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to blueberry and cranberry imports into Singapore stood at +15.2%. At the same time, Vietnam (+60.3%), Thailand (+31.1%) and Indonesia (+28.8%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing importer imported in ASEAN, with a CAGR of +60.3% from 2012-2022. From 2012 to 2022, the share of Thailand, Vietnam and Indonesia increased by +14, +8.9 and +1.6 percentage points, respectively.

In value terms, Singapore ($X) constitutes the largest market for imported blueberries and cranberries in ASEAN, comprising 69% of total imports. The second position in the ranking was taken by Thailand ($X), with a 21% share of total imports. It was followed by Vietnam, with a 6.5% share.

In Singapore, blueberry and cranberry imports expanded at an average annual rate of +15.2% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: Thailand (+35.4% per year) and Vietnam (+64.8% per year).

Import Prices by Country

The import price in ASEAN stood at $X per ton in 2022, surging by 9% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2020 when the import price increased by 16%. The level of import peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Indonesia ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+5.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform