ASEAN: Book And Brochure Market 2025

Book And Brochure Market Size in ASEAN

In 2022, the ASEAN book and brochure market decreased by -3.7% to $X, falling for the second consecutive year after two years of growth. Overall, consumption saw a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2017 to 2022, the growth of the market remained at a lower figure.

Book And Brochure Production in ASEAN

In value terms, book and brochure production rose slightly to $X in 2022 estimated in export price. Overall, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the production volume increased by 70% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2022, production growth failed to regain momentum.

Book And Brochure Exports

Exports in ASEAN

In 2022, overseas shipments of books, brochures and similar printed matter were finally on the rise to reach X units for the first time since 2019, thus ending a two-year declining trend. Overall, exports, however, saw a drastic downturn. The volume of export peaked at X units in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

In value terms, book and brochure exports rose markedly to $X in 2022. Over the period under review, exports, however, continue to indicate a abrupt setback. The most prominent rate of growth was recorded in 2013 with an increase of 24% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

Malaysia represented the largest exporter of books, brochures and similar printed matter in ASEAN, with the volume of exports resulting at X units, which was near 60% of total exports in 2022. Singapore (X units) took a 23% share (based on physical terms) of total exports, which put it in second place, followed by Vietnam (10%) and Thailand (6.1%).

From 2012 to 2022, average annual rates of growth with regard to book and brochure exports from Malaysia stood at -2.2%. At the same time, Vietnam (+43.7%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in ASEAN, with a CAGR of +43.7% from 2012-2022. By contrast, Thailand (-4.8%) and Singapore (-12.9%) illustrated a downward trend over the same period. Malaysia (+20 p.p.) and Vietnam (+10 p.p.) significantly strengthened its position in terms of the total exports, while Singapore saw its share reduced by -25.7% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Singapore ($X), Malaysia ($X) and Vietnam ($X) appeared to be the countries with the highest levels of exports in 2022, with a combined 92% share of total exports.

Vietnam, with a CAGR of +18.1%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced a decline in the exports figures.

Export Prices by Country

In 2022, the export price in ASEAN amounted to $X per unit, with a decrease of -20.4% against the previous year. Over the period under review, the export price showed a slight shrinkage. The growth pace was the most rapid in 2018 an increase of 11% against the previous year. Over the period under review, the export prices hit record highs at $X per unit in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Singapore ($X per unit), while Malaysia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+2.0%), while the other leaders experienced more modest paces of growth.

Book And Brochure Imports

Imports in ASEAN

After three years of decline, supplies from abroad of books, brochures and similar printed matter increased by 15% to X units in 2022. Overall, imports, however, showed a abrupt decrease. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports rose sharply to $X in 2022. Over the period under review, imports, however, continue to indicate a abrupt descent. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2022, imports failed to regain momentum.

Imports by Country

Malaysia (X units) and Singapore (X units) represented roughly 53% of total imports in 2022. The Philippines (X units) held the next position in the ranking, followed by Thailand (X units), Indonesia (X units) and Vietnam (X units). All these countries together took approx. 44% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Vietnam (with a CAGR of +7.9%), while imports for the other leaders experienced a decline in the imports figures.

In value terms, the largest book and brochure importing markets in ASEAN were Singapore ($X), Malaysia ($X) and Thailand ($X), together comprising 73% of total imports. The Philippines, Indonesia and Vietnam lagged somewhat behind, together comprising a further 25%.

In terms of the main importing countries, Vietnam, with a CAGR of +4.8%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline in the imports figures.

Import Prices by Country

The import price in ASEAN stood at $X per unit in 2022, waning by -5.1% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.3%. The pace of growth was the most pronounced in 2021 an increase of 16%. As a result, import price attained the peak level of $X per unit, and then fell in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per unit), while the Philippines ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+3.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform