ASEAN: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in ASEAN

In 2022, after five years of growth, there was decline in the ASEAN market for calendars and trade advertising material, when its value decreased by -3.4% to $X. Overall, consumption, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the market value increased by 9.4% against the previous year. The level of consumption peaked at $X in 2021, and then shrank in the following year.

Production of Calendars And Trade Advertising Material in ASEAN

In value terms, calendars and trade advertising material production rose slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2018 when the production volume increased by 9.6% against the previous year. The level of production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Exports of Calendars And Trade Advertising Material

Exports in ASEAN

In 2022, overseas shipments of calendars and trade advertising material were finally on the rise to reach X tons after six years of decline. Over the period under review, exports, however, saw a noticeable setback. The pace of growth appeared the most rapid in 2014 when exports increased by 52% against the previous year. The volume of export peaked at X tons in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material exports expanded markedly to $X in 2022. Overall, exports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when exports increased by 41%. Over the period under review, the exports hit record highs at $X in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

In 2022, Malaysia (X tons), Vietnam (X tons), Singapore (X tons) and Thailand (X tons) was the key exporter of calendars and trade advertising material in ASEAN, creating 93% of total export. It was distantly followed by Indonesia (X tons), making up a 6.1% share of total exports.

From 2012 to 2022, the biggest increases were recorded for Vietnam (with a CAGR of +8.0%), while shipments for the other leaders experienced mixed trends in the exports figures.

In value terms, Vietnam ($X), Malaysia ($X) and Thailand ($X) were the countries with the highest levels of exports in 2022, together comprising 76% of total exports.

Vietnam, with a CAGR of +11.5%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in ASEAN stood at $X per ton in 2022, with a decrease of -4.6% against the previous year. Export price indicated noticeable growth from 2012 to 2022: its price increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +73.1% against 2016 indices. The growth pace was the most rapid in 2021 an increase of 22%. As a result, the export price attained the peak level of $X per ton, and then dropped in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Thailand ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+14.2%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in ASEAN

After two years of growth, overseas purchases of calendars and trade advertising material decreased by -22.3% to X tons in 2022. Overall, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 17%. Over the period under review, imports attained the maximum at X tons in 2021, and then declined rapidly in the following year.

In value terms, calendars and trade advertising material imports shrank sharply to $X in 2022. Total imports indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when imports increased by 31%. Over the period under review, imports reached the peak figure at $X in 2021, and then contracted significantly in the following year.

Imports by Country

The countries with the highest levels of calendars and trade advertising material imports in 2022 were Malaysia (X tons), Vietnam (X tons), Indonesia (X tons), Thailand (X tons) and Singapore (X tons), together reaching 88% of total import. It was distantly followed by Cambodia (X tons), creating a 7.3% share of total imports. The Philippines (X tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Cambodia (with a CAGR of +20.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest calendars and trade advertising material importing markets in ASEAN were Vietnam ($X), Thailand ($X) and Indonesia ($X), with a combined 72% share of total imports.

Vietnam, with a CAGR of +13.7%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in ASEAN amounted to $X per ton, leveling off at the previous year. Import price indicated a remarkable increase from 2012 to 2022: its price increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price decreased by -7.5% against 2020 indices. The growth pace was the most rapid in 2016 when the import price increased by 38%. Over the period under review, import prices attained the peak figure at $X per ton in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+10.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform