ASEAN: Couscous Market 2024

Couscous Market Size in ASEAN

In 2021, after six years of growth, there was significant decline in the ASEAN couscous market, when its value decreased by -9.5% to $X. The total consumption indicated a noticeable expansion from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The level of consumption peaked at $X in 2020, and then fell in the following year.

Couscous Production in ASEAN

In value terms, couscous production declined to $X in 2021 estimated in export price. The total production indicated measured growth from 2012 to 2021: its value increased at an average annual rate of +4.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 with an increase of 48% against the previous year. Over the period under review, production attained the peak level at $X in 2020, and then shrank in the following year.

Couscous Exports

Exports in ASEAN

In 2021, shipments abroad of couscous increased by 255% to X tons, rising for the second year in a row after four years of decline. Over the period under review, exports, however, recorded a dramatic decline. The volume of export peaked at X tons in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, couscous exports skyrocketed to $X in 2021. In general, exports, however, recorded a abrupt downturn. Over the period under review, the exports reached the peak figure at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Malaysia prevails in exports structure, recording X tons, which was near 91% of total exports in 2021. It was distantly followed by Thailand (X tons), mixing up an 8.1% share of total exports.

Malaysia was also the fastest-growing in terms of the couscous exports, with a CAGR of -2.5% from 2012 to 2021. Thailand (-27.8%) illustrated a downward trend over the same period. While the share of Malaysia (+78 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Thailand (-9.7 p.p.) displayed negative dynamics.

In value terms, Malaysia ($X) remains the largest couscous supplier in ASEAN, comprising 91% of total exports. The second position in the ranking was held by Thailand ($X), with a 7.6% share of total exports.

In Malaysia, couscous exports increased at an average annual rate of +2.5% over the period from 2012-2021.

Export Prices by Country

The export price in ASEAN stood at $X per ton in 2021, dropping by -23.5% against the previous year. In general, the export price, however, recorded a strong increase. The growth pace was the most rapid in 2018 an increase of 161% against the previous year. The level of export peaked at $X per ton in 2020, and then declined markedly in the following year.

Average prices varied noticeably amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Malaysia ($X per ton), while Thailand totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+5.2%).

Couscous Imports

Imports in ASEAN

In 2021, couscous imports in ASEAN shrank remarkably to X tons, reducing by -19.4% against 2020 figures. Over the period under review, imports, however, enjoyed pronounced growth. The pace of growth was the most pronounced in 2013 when imports increased by 68%. Over the period under review, imports attained the maximum at X tons in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, couscous imports surged to $X in 2021. Total imports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +7.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -29.4% against 2018 indices. The pace of growth appeared the most rapid in 2013 with an increase of 49% against the previous year. Over the period under review, imports reached the peak figure at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

Singapore represented the largest importing country with an import of about X tons, which accounted for 35% of total imports. The Philippines (X tons) ranks second in terms of the total imports with a 16% share, followed by Indonesia (15%), Malaysia (14%), Thailand (11%) and Vietnam (7%).

From 2012 to 2021, average annual rates of growth with regard to couscous imports into Singapore stood at +6.5%. At the same time, Indonesia (+8.2%), Vietnam (+7.1%) and the Philippines (+5.0%) displayed positive paces of growth. Moreover, Indonesia emerged as the fastest-growing importer imported in ASEAN, with a CAGR of +8.2% from 2012-2021. Thailand experienced a relatively flat trend pattern. By contrast, Malaysia (-5.1%) illustrated a downward trend over the same period. Singapore (+8.5 p.p.), Indonesia (+5.2 p.p.), the Philippines (+2.2 p.p.) and Vietnam (+2 p.p.) significantly strengthened its position in terms of the total imports, while Thailand and Malaysia saw its share reduced by -2.6% and -16.1% from 2012 to 2021, respectively.

In value terms, Singapore ($X) constitutes the largest market for imported couscous in ASEAN, comprising 65% of total imports. The second position in the ranking was taken by the Philippines ($X), with an 8.4% share of total imports. It was followed by Indonesia, with an 8.3% share.

From 2012 to 2021, the average annual growth rate of value in Singapore totaled +14.5%. The remaining importing countries recorded the following average annual rates of imports growth: the Philippines (+7.3% per year) and Indonesia (+3.0% per year).

Import Prices by Country

In 2021, the import price in ASEAN amounted to $X per ton, growing by 60% against the previous year. Import price indicated a notable expansion from 2012 to 2021: its price increased at an average annual rate of +4.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, couscous import price increased by +76.0% against 2017 indices. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Singapore ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (+12.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform