ASEAN: Melon Seed Market 2025

Melon Seed Market Size in ASEAN

The ASEAN melon seed market was finally on the rise to reach $X in 2022, after three years of decline. Over the period under review, consumption continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2019 to 2022, the growth of the market remained at a somewhat lower figure.

Melon Seed Production in ASEAN

In value terms, melon seed production shrank to $X in 2022 estimated in export price. The total production indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -22.9% against 2019 indices. The growth pace was the most rapid in 2019 with an increase of 81% against the previous year. Over the period under review, production reached the peak level at $X in 2016; however, from 2017 to 2022, production remained at a lower figure.

The country with the largest volume of melon seed production was Myanmar (X tons), accounting for 96% of total volume. Moreover, melon seed production in Myanmar exceeded the figures recorded by the second-largest producer, Indonesia (X tons), more than tenfold.

In Myanmar, melon seed production remained relatively stable over the period from 2012-2022.

Melon Seed Exports

Exports in ASEAN

After three years of decline, shipments abroad of melon seed increased by 17% to X tons in 2022. In general, exports, however, saw a perceptible reduction. The most prominent rate of growth was recorded in 2016 with an increase of 112%. The volume of export peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, melon seed exports amounted to $X in 2022. Overall, exports continue to indicate a noticeable expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 72% against the previous year. As a result, the exports attained the peak of $X. From 2019 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Thailand prevails in exports structure, recording X tons, which was near 83% of total exports in 2022. It was distantly followed by Indonesia (X tons), comprising a 5.8% share of total exports. The following exporters - Vietnam (X kg), Singapore (X kg), Myanmar (X kg) and Malaysia (X kg) - together made up 11% of total exports.

Exports from Thailand increased at an average annual rate of +6.7% from 2012 to 2022. At the same time, Indonesia (+28.4%), Vietnam (+11.7%) and Malaysia (+9.2%) displayed positive paces of growth. Moreover, Indonesia emerged as the fastest-growing exporter exported in ASEAN, with a CAGR of +28.4% from 2012-2022. By contrast, Singapore (-20.8%) and Myanmar (-27.9%) illustrated a downward trend over the same period. While the share of Thailand (+52 p.p.), Indonesia (+5.4 p.p.) and Vietnam (+2.9 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Singapore (-19.9 p.p.) and Myanmar (-41.9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($X) remains the largest melon seed supplier in ASEAN, comprising 83% of total exports. The second position in the ranking was taken by Vietnam ($X), with an 8.4% share of total exports. It was followed by Indonesia, with a 5.1% share.

In Thailand, melon seed exports expanded at an average annual rate of +11.1% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Vietnam (+26.9% per year) and Indonesia (+31.7% per year).

Export Prices by Country

In 2022, the export price in ASEAN amounted to $X per ton, declining by -11.4% against the previous year. Over the period under review, the export price, however, posted buoyant growth. The most prominent rate of growth was recorded in 2019 an increase of 85%. Over the period under review, the export prices attained the maximum at $X per ton in 2021, and then shrank in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while Singapore ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+13.6%), while the other leaders experienced more modest paces of growth.

Melon Seed Imports

Imports in ASEAN

In 2022, supplies from abroad of melon seed increased by 12% to X tons for the first time since 2018, thus ending a three-year declining trend. In general, imports, however, recorded a perceptible downturn. The pace of growth was the most pronounced in 2018 when imports increased by 27% against the previous year. As a result, imports reached the peak of X tons. From 2019 to 2022, the growth of imports failed to regain momentum.

In value terms, melon seed imports expanded remarkably to $X in 2022. Total imports indicated modest growth from 2012 to 2022: its value increased at an average annual rate of +1.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -29.8% against 2018 indices. The pace of growth appeared the most rapid in 2018 with an increase of 29% against the previous year. As a result, imports reached the peak of $X. From 2019 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, Vietnam (X tons) was the key importer of melon seed, mixing up 73% of total imports. Thailand (X tons) ranks second in terms of the total imports with a 13% share, followed by the Philippines (11%). Singapore (X tons) held a minor share of total imports.

From 2012 to 2022, average annual rates of growth with regard to melon seed imports into Vietnam stood at -6.5%. At the same time, the Philippines (+32.6%) and Singapore (+5.6%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing importer imported in ASEAN, with a CAGR of +32.6% from 2012-2022. By contrast, Thailand (-4.2%) illustrated a downward trend over the same period. The Philippines (+11 p.p.) significantly strengthened its position in terms of the total imports, while Vietnam saw its share reduced by -13.4% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Vietnam ($X) constitutes the largest market for imported melon seed in ASEAN, comprising 73% of total imports. The second position in the ranking was taken by Thailand ($X), with a 14% share of total imports. It was followed by the Philippines, with a 7.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Vietnam amounted to -1.0%. The remaining importing countries recorded the following average annual rates of imports growth: Thailand (+10.8% per year) and the Philippines (+40.3% per year).

Import Prices by Country

In 2022, the import price in ASEAN amounted to $X per ton, waning by -5.3% against the previous year. Import price indicated a prominent increase from 2012 to 2022: its price increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, melon seed import price increased by +33.6% against 2020 indices. The pace of growth was the most pronounced in 2021 when the import price increased by 41% against the previous year. As a result, import price reached the peak level of $X per ton, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Singapore ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+15.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform