ASEAN: Shaving Preparations Market 2025

Shaving Preparations Market Size in ASEAN

The ASEAN shaving preparations market declined slightly to $X in 2021, with a decrease of -3.5% against the previous year. The total consumption indicated a temperate expansion from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +4.5% against 2019 indices. The level of consumption peaked at $X in 2016; however, from 2017 to 2021, consumption stood at a somewhat lower figure.

Shaving Preparations Production in ASEAN

In value terms, shaving preparations production rose to $X in 2021 estimated in export price. The total production indicated a notable expansion from 2012 to 2021: its value increased at an average annual rate of +4.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -16.5% against 2016 indices. The pace of growth appeared the most rapid in 2016 when the production volume increased by 43% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2021, production growth failed to regain momentum.

Shaving Preparations Exports

Exports in ASEAN

In 2021, overseas shipments of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by less than 0.1% to X tons, falling for the second consecutive year after four years of growth. Over the period under review, exports, however, recorded prominent growth. The growth pace was the most rapid in 2013 when exports increased by 92%. Over the period under review, the exports reached the maximum at X tons in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, shaving preparations exports reached $X in 2021. Total exports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +10.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -5.5% against 2018 indices. The pace of growth was the most pronounced in 2013 with an increase of 94% against the previous year. Over the period under review, the exports attained the maximum at $X in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

Exports by Country

In 2021, Thailand (X tons) was the key exporter of pre-shave, shaving and after-shave preparations (excluding soap in blocks), comprising 77% of total exports. It was distantly followed by Singapore (X tons) and Vietnam (X tons), together making up a 20% share of total exports. Indonesia (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to shaving preparations exports from Thailand stood at +13.9%. At the same time, Singapore (+15.6%) and Vietnam (+7.2%) displayed positive paces of growth. Moreover, Singapore emerged as the fastest-growing exporter exported in ASEAN, with a CAGR of +15.6% from 2012-2021. By contrast, Indonesia (-11.3%) illustrated a downward trend over the same period. While the share of Thailand (+13 p.p.) and Singapore (+3.9 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Vietnam (-2.5 p.p.) and Indonesia (-12.9 p.p.) displayed negative dynamics.

In value terms, Thailand ($X) remains the largest shaving preparations supplier in ASEAN, comprising 68% of total exports. The second position in the ranking was held by Singapore ($X), with a 22% share of total exports. It was followed by Vietnam, with an 8.3% share.

In Thailand, shaving preparations exports expanded at an average annual rate of +11.8% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Singapore (+16.8% per year) and Vietnam (+5.7% per year).

Export Prices by Country

The export price in ASEAN stood at $X per ton in 2021, increasing by 4.8% against the previous year. In general, the export price, however, saw a slight shrinkage. The pace of growth appeared the most rapid in 2014 when the export price increased by 7.8% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Singapore ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Singapore (+1.0%), while the other leaders experienced a decline in the export price figures.

Shaving Preparations Imports

Imports in ASEAN

In 2021, overseas purchases of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by -3.9% to X tons, falling for the fifth year in a row after two years of growth. Total imports indicated a modest increase from 2012 to 2021: its volume increased at an average annual rate of +1.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -33.8% against 2016 indices. The most prominent rate of growth was recorded in 2015 when imports increased by 45%. The volume of import peaked at X tons in 2016; however, from 2017 to 2021, imports stood at a somewhat lower figure.

In value terms, shaving preparations imports shrank slightly to $X in 2021. Overall, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 with an increase of 51%. The level of import peaked at $X in 2016; however, from 2017 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Singapore (X tons), distantly followed by Vietnam (X tons), Malaysia (X tons), the Philippines (X tons), Indonesia (X tons) and Thailand (X tons) represented the major importers of pre-shave, shaving and after-shave preparations (excluding soap in blocks), together generating 99% of total imports.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +27.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest shaving preparations importing markets in ASEAN were Singapore ($X), Vietnam ($X) and Thailand ($X), together comprising 76% of total imports.

Vietnam, with a CAGR of +26.3%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ASEAN stood at $X per ton in 2021, growing by 2.3% against the previous year. Over the period under review, the import price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 an increase of 8.7% against the previous year. As a result, import price reached the peak level of $X per ton. From 2018 to 2021, the import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Thailand ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+7.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform