ASEAN: Room Deodorants Market 2024

Room Deodorants Market Size in ASEAN

In 2022, the ASEAN room deodorants market increased by 75% to $X, rising for the eighth year in a row after two years of decline. Overall, consumption recorded strong growth. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Room Deodorants Production in ASEAN

In value terms, room deodorants production fell slightly to $X in 2022 estimated in export price. In general, production continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2019 when the production volume increased by 9.3% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

Room Deodorants Exports

Exports in ASEAN

In 2022, approx. X tons of preparations for perfuming or deodorising rooms were exported in ASEAN; picking up by 125% compared with the previous year's figure. Overall, exports saw resilient growth. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, room deodorants exports amounted to $X in 2022. Over the period under review, exports, however, continue to indicate a slight setback. The most prominent rate of growth was recorded in 2014 with an increase of 30% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2022, Vietnam (X tons) was the major exporter of preparations for perfuming or deodorising rooms, committing 71% of total exports. It was distantly followed by Thailand (X tons) and Malaysia (X tons), together creating a 26% share of total exports. Indonesia (X tons) took a minor share of total exports.

Vietnam was also the fastest-growing in terms of the preparations for perfuming or deodorising rooms exports, with a CAGR of +18.9% from 2012 to 2022. At the same time, Malaysia (+3.8%) and Thailand (+2.3%) displayed positive paces of growth. By contrast, Indonesia (-16.8%) illustrated a downward trend over the same period. Vietnam (+45 p.p.) significantly strengthened its position in terms of the total exports, while Malaysia, Thailand and Indonesia saw its share reduced by -2.8%, -12% and -19% from 2012 to 2022, respectively.

In value terms, the largest room deodorants supplying countries in ASEAN were Thailand ($X), Vietnam ($X) and Malaysia ($X), with a combined 89% share of total exports.

Malaysia, with a CAGR of +3.5%, saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

In 2022, the export price in ASEAN amounted to $X per ton, which is down by -54.7% against the previous year. In general, the export price continues to indicate a abrupt descent. The pace of growth was the most pronounced in 2017 an increase of 21% against the previous year. The level of export peaked at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Malaysia ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+6.9%), while the other leaders experienced a decline in the export price figures.

Room Deodorants Imports

Imports in ASEAN

In 2022, imports of preparations for perfuming or deodorising rooms in ASEAN soared to X tons, with an increase of 373% against 2021 figures. Over the period under review, imports continue to indicate significant growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, room deodorants imports soared to $X in 2022. Overall, imports showed resilient growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Malaysia dominates imports structure, finishing at X tons, which was near 86% of total imports in 2022. It was distantly followed by Thailand (X tons), creating a 5.2% share of total imports. The Philippines (X tons) and Singapore (X tons) took a minor share of total imports.

Malaysia was also the fastest-growing in terms of the preparations for perfuming or deodorising rooms imports, with a CAGR of +28.0% from 2012 to 2022. At the same time, the Philippines (+13.2%) and Thailand (+13.2%) displayed positive paces of growth. By contrast, Singapore (-2.2%) illustrated a downward trend over the same period. Malaysia (+38 p.p.) significantly strengthened its position in terms of the total imports, while the Philippines, Thailand and Singapore saw its share reduced by -3%, -4.7% and -15.8% from 2012 to 2022, respectively.

In value terms, Malaysia ($X) constitutes the largest market for imported preparations for perfuming or deodorising rooms in ASEAN, comprising 57% of total imports. The second position in the ranking was held by the Philippines ($X), with a 10% share of total imports. It was followed by Singapore, with a 9.5% share.

In Malaysia, room deodorants imports expanded at an average annual rate of +13.4% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: the Philippines (+11.7% per year) and Singapore (-2.8% per year).

Import Prices by Country

The import price in ASEAN stood at $X per ton in 2022, with a decrease of -66.4% against the previous year. Over the period under review, the import price continues to indicate a abrupt shrinkage. The most prominent rate of growth was recorded in 2013 when the import price increased by 6.4%. The level of import peaked at $X per ton in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (-0.6%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform