Report ASEAN - Seats - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Nov 1, 2024

ASEAN - Seats - Market Analysis, Forecast, Size, Trends and Insights

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ASEAN: Seat Market 2024

Seat Market Size in ASEAN

After five years of growth, the ASEAN seat market decreased by -12.2% to $X in 2021. The market value increased at an average annual rate of +1.0% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $X in 2020, and then fell in the following year.

Seat Production in ASEAN

In value terms, seat production dropped to $X in 2021 estimated in export price. The total production indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +3.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +66.6% against 2015 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by 22%. The level of production peaked at $X in 2020, and then dropped in the following year.

Seat Exports

Exports in ASEAN

For the third consecutive year, ASEAN recorded growth in overseas shipments of seats, which increased by 13% to X tons in 2021. Total exports indicated a measured increase from 2012 to 2021: its volume increased at an average annual rate of +3.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +64.3% against 2018 indices. The growth pace was the most rapid in 2020 with an increase of 42% against the previous year. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, seat exports soared to $X in 2021. In general, exports saw buoyant growth. The most prominent rate of growth was recorded in 2020 when exports increased by 62% against the previous year. Over the period under review, the exports hit record highs in 2021 and are expected to retain growth in the immediate term.

Exports by Country

In 2021, Vietnam (X tons) was the largest exporter of seats, committing 70% of total exports. Indonesia (X tons) ranks second in terms of the total exports with an 11% share, followed by Malaysia (11%) and Thailand (5.3%).

Vietnam was also the fastest-growing in terms of the seats exports, with a CAGR of +14.7% from 2012 to 2021. Malaysia (-3.0%), Thailand (-5.3%) and Indonesia (-8.6%) illustrated a downward trend over the same period. While the share of Vietnam (+42 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Thailand (-6.5 p.p.), Malaysia (-8.7 p.p.) and Indonesia (-23.3 p.p.) displayed negative dynamics.

In value terms, Vietnam ($X) remains the largest seat supplier in ASEAN, comprising 77% of total exports. The second position in the ranking was held by Indonesia ($X), with an 8.4% share of total exports. It was followed by Malaysia, with a 5.3% share.

In Vietnam, seat exports increased at an average annual rate of +23.1% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Indonesia (+4.3% per year) and Malaysia (-1.1% per year).

Export Prices by Country

In 2021, the export price in ASEAN amounted to $X per ton, rising by 23% against the previous year. Overall, the export price continues to indicate resilient growth. The most prominent rate of growth was recorded in 2018 when the export price increased by 36% against the previous year. The level of export peaked in 2021 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Indonesia (+14.2%), while the other leaders experienced more modest paces of growth.

Seat Imports

Imports in ASEAN

Seat imports surged to X tons in 2021, picking up by 34% on 2020. The total import volume increased at an average annual rate of +5.1% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, seat imports soared to $X in 2021. Total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Thailand (X tons), Malaysia (X tons), Indonesia (X tons), Singapore (X tons), the Philippines (X tons) and Vietnam (X tons) represented the main importer of seats in ASEAN, committing 97% of total import.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +12.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest seat importing markets in ASEAN were Vietnam ($X), Thailand ($X) and Singapore ($X), together accounting for 57% of total imports. Malaysia, Indonesia and the Philippines lagged somewhat behind, together accounting for a further 40%.

In terms of the main importing countries, the Philippines, with a CAGR of +17.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ASEAN stood at $X per ton in 2021, remaining stable against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of 29%. Over the period under review, import prices hit record highs at $X per ton in 2019; however, from 2020 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Vietnam ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+10.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

This report provides an in-depth analysis of the seat market in ASEAN. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • Prodcom 29321000 - Seats for motor vehicles
  • Prodcom 30305010 - Seats for aircraft, parts thereof
  • Prodcom 31001155 -
  • Prodcom 31001159 -
  • Prodcom 31001170 - Upholstered seats with metal frames (excluding swivel seats, m edical, surgical, dental or veterinary seats, barbers
  • Prodcom 31001190 - Non-upholstered seats with metal frames (excluding medical, s urgical, dental or veterinary seats, barbers
  • Prodcom 31001210 - Seats convertible into beds (excluding garden seats or camping equipment)
  • Prodcom 31001230 - Seats of cane, osier, bamboo or similar materials
  • Prodcom 31001250 - Upholstered seats with wooden frames (including three piece suites) (excluding swivel seats)
  • Prodcom 31001290 - Non-upholstered seats with wooden frames (excluding swivel seats)
  • Prodcom 31001300 - Other seats, of HS

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in ASEAN, split by region and country
  • Trade (exports and imports) in ASEAN
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Brunei Darussalam
    • Cambodia
    • Indonesia
    • Malaysia
    • Myanmar
    • Philippines
    • Singapore
    • Thailand
    • Vietnam
    • Lao People's Democratic Republic
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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Free Data: Seats - ASEAN