ASEAN: Tooth Brush Market 2024

Tooth Brush Market Size in ASEAN

The ASEAN tooth brush market expanded sharply to $X in 2022, picking up by 10% against the previous year. In general, consumption saw resilient growth. Over the period under review, the market reached the peak level in 2022 and is likely to see steady growth in the near future.

Tooth Brush Production in ASEAN

In value terms, tooth brush production fell modestly to $X in 2022 estimated in export price. Overall, production saw strong growth. The growth pace was the most rapid in 2017 when the production volume increased by 69% against the previous year. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Tooth Brush Exports

Exports in ASEAN

In 2022, overseas shipments of tooth brushes increased by 5.2% to X units, rising for the third year in a row after four years of decline. Overall, exports recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 with an increase of 20%. Over the period under review, the exports reached the peak figure at X units in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

In value terms, tooth brush exports rose rapidly to $X in 2022. Over the period under review, exports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when exports increased by 8.2%. The level of export peaked at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

In 2022, Thailand (X units) was the main exporter of tooth brushes, creating 59% of total exports. Vietnam (X units) took a 21% share (based on physical terms) of total exports, which put it in second place, followed by Malaysia (16%). Singapore (X units) took a minor share of total exports.

Thailand was also the fastest-growing in terms of the tooth brushes exports, with a CAGR of +5.2% from 2012 to 2022. Malaysia (-2.0%), Vietnam (-3.5%) and Singapore (-5.6%) illustrated a downward trend over the same period. While the share of Thailand (+21 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Singapore (-1.6 p.p.), Malaysia (-5.2 p.p.) and Vietnam (-11.2 p.p.) displayed negative dynamics.

In value terms, Vietnam ($X), Thailand ($X) and Malaysia ($X) constituted the countries with the highest levels of exports in 2022, with a combined 93% share of total exports.

Malaysia, with a CAGR of +2.5%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

The export price in ASEAN stood at $X per unit in 2022, flattening at the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 when the export price increased by 16% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2020 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Vietnam ($X per unit), while Thailand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+4.8%), while the other leaders experienced more modest paces of growth.

Tooth Brush Imports

Imports in ASEAN

In 2022, purchases abroad of tooth brushes increased by 44% to X units for the first time since 2018, thus ending a three-year declining trend. The total import volume increased at an average annual rate of +4.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, tooth brush imports skyrocketed to $X in 2022. Total imports indicated prominent growth from 2012 to 2022: its value increased at an average annual rate of +6.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +22.3% against 2020 indices. The pace of growth was the most pronounced in 2018 with an increase of 25%. The level of import peaked in 2022 and is likely to continue growth in the near future.

Imports by Country

Thailand (X units) and the Philippines (X units) represented the largest importers of tooth brushes in 2022, amounting to approx. 33% and 25% of total imports, respectively. Vietnam (X units) ranks next in terms of the total imports with a 16% share, followed by Malaysia (7.8%), Singapore (7.1%) and Myanmar (6.3%). Indonesia (X units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Myanmar (with a CAGR of +24.2%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest tooth brush importing markets in ASEAN were Thailand ($X), the Philippines ($X) and Vietnam ($X), with a combined 61% share of total imports.

In terms of the main importing countries, the Philippines, with a CAGR of +21.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in ASEAN stood at $X per unit in 2022, waning by -19.6% against the previous year. Import price indicated a noticeable increase from 2012 to 2022: its price increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2019 when the import price increased by 18%. The level of import peaked at $X per unit in 2021, and then declined significantly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Indonesia ($X per unit), while Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+5.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform