Asia: Market for Crispbread, Rusks and Toasted Bread 2024

Market Size for Crispbread, Rusks and Toasted Bread in Asia

In 2022, the Asian market for crispbread, rusks and toasted bread increased by 0.1% to $X, rising for the second year in a row after two years of decline. The market value increased at an average annual rate of +2.7% over the period from 2012 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2019 to 2022, the growth of the market remained at a somewhat lower figure.

Production of Crispbread, Rusks and Toasted Bread in Asia

In value terms, crispbread, rusk and toasted bread production declined slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +2.8% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 when the production volume increased by 28% against the previous year. As a result, production attained the peak level of $X. From 2019 to 2022, production growth remained at a somewhat lower figure.

Exports of Crispbread, Rusks and Toasted Bread

Exports in Asia

In 2022, overseas shipments of crispbread, rusks and toasted bread decreased by -16.1% to X tons, falling for the second consecutive year after nine years of growth. Overall, exports, however, saw a resilient expansion. The most prominent rate of growth was recorded in 2016 when exports increased by 45%. The volume of export peaked at X tons in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, crispbread, rusk and toasted bread exports shrank to $X in 2022. Total exports indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -13.2% against 2019 indices. The growth pace was the most rapid in 2016 with an increase of 26%. The level of export peaked at $X in 2019; however, from 2020 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

In 2022, Thailand (X tons) was the major exporter of crispbread, rusks and toasted bread, generating 38% of total exports. Bangladesh (X tons) took the second position in the ranking, followed by Saudi Arabia (X tons), India (X tons), Malaysia (X tons), Vietnam (X tons) and China (X tons). All these countries together held approx. 50% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to crispbread, rusk and toasted bread exports from Thailand stood at +1.7%. At the same time, Bangladesh (+22.3%), China (+13.0%), Malaysia (+11.8%), India (+11.7%), Vietnam (+9.9%) and Saudi Arabia (+8.9%) displayed positive paces of growth. Moreover, Bangladesh emerged as the fastest-growing exporter exported in Asia, with a CAGR of +22.3% from 2012-2022. Bangladesh (+11 p.p.), India (+2.9 p.p.), Saudi Arabia (+2.5 p.p.), China (+2.1 p.p.) and Malaysia (+2.1 p.p.) significantly strengthened its position in terms of the total exports, while Thailand saw its share reduced by -22.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($X) remains the largest crispbread, rusk and toasted bread supplier in Asia, comprising 46% of total exports. The second position in the ranking was held by Saudi Arabia ($X), with a 14% share of total exports. It was followed by Bangladesh, with a 7.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Thailand was relatively modest. In the other countries, the average annual rates were as follows: Saudi Arabia (+7.3% per year) and Bangladesh (+20.1% per year).

Export Prices by Country

The export price in Asia stood at $X per ton in 2022, rising by 6.2% against the previous year. In general, the export price, however, showed a perceptible descent. Over the period under review, the export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Thailand ($X per ton), while Bangladesh ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by India (+2.8%), while the other leaders experienced a decline in the export price figures.

Imports of Crispbread, Rusks and Toasted Bread

Imports in Asia

In 2022, supplies from abroad of crispbread, rusks and toasted bread decreased by -10.6% to X tons for the first time since 2017, thus ending a four-year rising trend. Overall, imports, however, recorded a resilient increase. The most prominent rate of growth was recorded in 2016 when imports increased by 34%. The volume of import peaked at X tons in 2021, and then shrank in the following year.

In value terms, crispbread, rusk and toasted bread imports fell to $X in 2022. Total imports indicated a temperate expansion from 2012 to 2022: its value increased at an average annual rate of +4.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when imports increased by 15% against the previous year. The level of import peaked at $X in 2021, and then reduced in the following year.

Imports by Country

In 2022, the United Arab Emirates (X tons) was the largest importer of crispbread, rusks and toasted bread, comprising 26% of total imports. Kuwait (X tons) ranks second in terms of the total imports with an 8.4% share, followed by Kazakhstan (7.8%), India (7.2%) and the Philippines (6.5%). Malaysia (X tons), China (X tons), Oman (X tons), Lao People's Democratic Republic (X tons), Iraq (X tons), Taiwan (Chinese) (X tons), Israel (X tons) and Indonesia (X tons) followed a long way behind the leaders.

The United Arab Emirates was also the fastest-growing in terms of the crispbread, rusks and toasted bread imports, with a CAGR of +26.2% from 2012 to 2022. At the same time, Malaysia (+24.9%), India (+24.8%), Iraq (+20.4%), Oman (+19.8%), the Philippines (+18.4%), China (+11.9%), Kuwait (+9.4%), Taiwan (Chinese) (+7.9%), Lao People's Democratic Republic (+7.7%) and Israel (+7.1%) displayed positive paces of growth. Indonesia and Kazakhstan experienced a relatively flat trend pattern. The United Arab Emirates (+20 p.p.), India (+5.5 p.p.), the Philippines (+4 p.p.), Malaysia (+3.3 p.p.), Oman (+2.2 p.p.) and Iraq (+1.5 p.p.) significantly strengthened its position in terms of the total imports, while Indonesia and Kazakhstan saw its share reduced by -2.2% and -9.2% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest crispbread, rusk and toasted bread importing markets in Asia were the United Arab Emirates ($X), Kuwait ($X) and Kazakhstan ($X), with a combined 39% share of total imports. China, India, Oman, Lao People's Democratic Republic, Taiwan (Chinese), Israel, Malaysia, the Philippines, Iraq and Indonesia lagged somewhat behind, together comprising a further 37%.

In terms of the main importing countries, the Philippines, with a CAGR of +28.9%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia stood at $X per ton in 2022, rising by 3.4% against the previous year. In general, the import price, however, showed a pronounced setback. The most prominent rate of growth was recorded in 2021 when the import price increased by 3.7%. Over the period under review, import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+8.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :