Asia-Pacific: Couscous Market 2024

Couscous Market Size in Asia-Pacific

The Asia-Pacific couscous market dropped to $X in 2021, shrinking by -5% against the previous year. The market value increased at an average annual rate of +2.2% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $X in 2020, and then dropped in the following year.

Couscous Production in Asia-Pacific

In value terms, couscous production declined to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.4% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when the production volume increased by 17%. Over the period under review, production attained the peak level at $X in 2020, and then reduced in the following year.

Couscous Exports

Exports in Asia-Pacific

In 2021, shipments abroad of couscous decreased by -23.1% to X tons for the first time since 2018, thus ending a two-year rising trend. Over the period under review, exports showed a drastic downturn. The most prominent rate of growth was recorded in 2016 with an increase of 102% against the previous year. The volume of export peaked at X tons in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

In value terms, couscous exports contracted markedly to $X in 2021. Overall, exports recorded a drastic downturn. The pace of growth appeared the most rapid in 2016 when exports increased by 97% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports failed to regain momentum.

Exports by Country

India dominates exports structure, finishing at X tons, which was near 95% of total exports in 2021. The following exporters - Australia (X tons) and Malaysia (X tons) - each accounted for a 4.3% share of total exports.

Exports from India decreased at an average annual rate of -11.2% from 2012 to 2021. Australia experienced a relatively flat trend pattern. Malaysia (-2.5%) illustrated a downward trend over the same period. Australia (+2.3 p.p.) and India (+1.7 p.p.) significantly strengthened its position in terms of the total exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, India ($X) remains the largest couscous supplier in Asia-Pacific, comprising 92% of total exports. The second position in the ranking was taken by Malaysia ($X), with a 3.8% share of total exports.

In India, couscous exports decreased by an average annual rate of -7.1% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Malaysia (+2.5% per year) and Australia (0.0% per year).

Export Prices by Country

In 2021, the export price in Asia-Pacific amounted to $X per ton, surging by 9.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.5%. The pace of growth appeared the most rapid in 2017 when the export price increased by 23%. The level of export peaked in 2021 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Malaysia ($X per ton), while India ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+5.2%).

Couscous Imports

Imports in Asia-Pacific

In 2021, purchases abroad of couscous decreased by -7.7% to X tons for the first time since 2018, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +3.4% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 with an increase of 17% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2020, and then contracted in the following year.

In value terms, couscous imports fell slightly to $X in 2021. The total import value increased at an average annual rate of +1.5% over the period from 2012 to 2021; however, the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of 18% against the previous year. Over the period under review, imports reached the maximum at $X in 2020, and then contracted slightly in the following year.

Imports by Country

Australia was the largest importer of couscous in Asia-Pacific, with the volume of imports accounting for X tons, which was approx. 52% of total imports in 2021. India (X tons) ranks second in terms of the total imports with a 21% share, followed by New Zealand (13%). China (X tons), Japan (X tons) and South Korea (X tons) took a little share of total imports.

From 2012 to 2021, average annual rates of growth with regard to couscous imports into Australia stood at +2.6%. At the same time, India (+13.7%), South Korea (+13.4%), China (+8.0%) and New Zealand (+4.6%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing importer imported in Asia-Pacific, with a CAGR of +13.7% from 2012-2021. Japan experienced a relatively flat trend pattern. India (+12 p.p.) significantly strengthened its position in terms of the total imports, while Australia saw its share reduced by -4% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X), India ($X) and New Zealand ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined 86% share of total imports.

In terms of the main importing countries, India, with a CAGR of +17.3%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia-Pacific stood at $X per ton in 2021, surging by 4.5% against the previous year. Over the period under review, the import price, however, continues to indicate a slight decline. The pace of growth appeared the most rapid in 2018 when the import price increased by 9.4% against the previous year. The level of import peaked at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was India ($X per ton), while China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by India (+3.1%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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