Asia-Pacific: Potato Chips Market 2024

Potato Chips Market Size in Asia-Pacific

The Asia-Pacific potato chips market dropped to $X in 2022, leveling off at the previous year. The total consumption indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by +0.7% against 2020 indices. The level of consumption peaked at $X in 2018; however, from 2019 to 2022, consumption stood at a somewhat lower figure.

Potato Chips Production in Asia-Pacific

In value terms, potato chips production dropped modestly to $X in 2022 estimated in export price. The total production indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by +0.8% against 2020 indices. The most prominent rate of growth was recorded in 2016 when the production volume increased by 17% against the previous year. The level of production peaked at $X in 2018; however, from 2019 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports in Asia-Pacific

In 2022, shipments abroad of potato chips increased by 17% to X tons, rising for the fourth year in a row after two years of decline. The total export volume increased at an average annual rate of +2.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, potato chips exports rose markedly to $X in 2022. Total exports indicated notable growth from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +69.4% against 2017 indices. The pace of growth was the most pronounced in 2020 with an increase of 21%. Over the period under review, the exports attained the peak figure in 2022 and are likely to see gradual growth in the immediate term.

Exports by Country

China was the main exporting country with an export of about X tons, which amounted to 31% of total exports. Thailand (X tons) ranks second in terms of the total exports with a 9.3% share, followed by Malaysia (9.2%), Pakistan (9.2%), the Philippines (5.9%), Japan (5.9%), Hong Kong SAR (5.5%) and Taiwan (Chinese) (5.1%).

From 2012 to 2022, average annual rates of growth with regard to potato chips exports from China stood at +8.6%. At the same time, the Philippines (+82.3%), Japan (+21.4%), Taiwan (Chinese) (+18.1%), Thailand (+18.0%) and Pakistan (+4.6%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing exporter exported in Asia-Pacific, with a CAGR of +82.3% from 2012-2022. Hong Kong SAR experienced a relatively flat trend pattern. By contrast, Malaysia (-12.4%) illustrated a downward trend over the same period. China (+13 p.p.), Thailand (+7 p.p.), the Philippines (+5.9 p.p.), Japan (+4.8 p.p.) and Taiwan (Chinese) (+3.8 p.p.) significantly strengthened its position in terms of the total exports, while Hong Kong SAR and Malaysia saw its share reduced by -1.6% and -36.5% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X), Japan ($X) and Thailand ($X) were the countries with the highest levels of exports in 2022, with a combined 44% share of total exports. Hong Kong SAR, Malaysia, Taiwan (Chinese), the Philippines and Pakistan lagged somewhat behind, together comprising a further 34%.

The Philippines, with a CAGR of +89.4%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in Asia-Pacific stood at $X per ton in 2022, dropping by -4.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The growth pace was the most rapid in 2015 an increase of 12%. Over the period under review, the export prices hit record highs at $X per ton in 2021, and then contracted slightly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Japan ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+5.0%), while the other leaders experienced more modest paces of growth.

Potato Chips Imports

Imports in Asia-Pacific

In 2022, the amount of potato chips imported in Asia-Pacific rose remarkably to X tons, picking up by 7.5% on 2021 figures. The total import volume increased at an average annual rate of +2.8% from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 when imports increased by 12% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in years to come.

In value terms, potato chips imports rose slightly to $X in 2022. The total import value increased at an average annual rate of +4.3% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 16% against the previous year. Over the period under review, imports attained the peak figure in 2022 and are likely to see steady growth in the immediate term.

Imports by Country

The countries with the highest levels of potato chips imports in 2022 were Japan (X tons), the Philippines (X tons), Hong Kong SAR (X tons), Singapore (X tons) and Malaysia (X tons), together reaching 68% of total import. Thailand (X tons) held the next position in the ranking, followed by Australia (X tons). All these countries together held approx. 9.7% share of total imports. The following importers - China (X tons), New Zealand (X tons), South Korea (X tons), Brunei Darussalam (X tons) and Taiwan (Chinese) (X tons) - together made up 14% of total imports.

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +29.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips importing markets in Asia-Pacific were Hong Kong SAR ($X), Singapore ($X) and Japan ($X), with a combined 52% share of total imports. The Philippines, China, New Zealand, Malaysia, Australia, Thailand, South Korea, Taiwan (Chinese) and Brunei Darussalam lagged somewhat behind, together accounting for a further 39%.

The Philippines, with a CAGR of +41.4%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Asia-Pacific amounted to $X per ton, with a decrease of -3.8% against the previous year. Over the last decade, it increased at an average annual rate of +1.4%. The most prominent rate of growth was recorded in 2018 when the import price increased by 13%. Over the period under review, import prices attained the peak figure at $X per ton in 2021, and then reduced in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+9.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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