Asia: Potato Chips Market 2024

Potato Chips Market Size in Asia

The Asian potato chips market reduced to $X in 2022, approximately equating the previous year. The total consumption indicated pronounced growth from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +2.0% against 2020 indices. The level of consumption peaked at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Potato Chips Production in Asia

In value terms, potato chips production fell slightly to $X in 2022 estimated in export price. The total production indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +4.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +2.5% against 2020 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 17%. The level of production peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Potato Chips Exports

Exports in Asia

In 2022, shipments abroad of potato chips increased by 14% to X tons, rising for the third year in a row after two years of decline. Total exports indicated moderate growth from 2012 to 2022: its volume increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +35.9% against 2019 indices. The pace of growth appeared the most rapid in 2017 with an increase of 76% against the previous year. As a result, the exports attained the peak of X tons. From 2018 to 2022, the growth of the exports remained at a lower figure.

In value terms, potato chips exports rose markedly to $X in 2022. Total exports indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +36.0% against 2019 indices. The most prominent rate of growth was recorded in 2017 when exports increased by 28% against the previous year. As a result, the exports reached the peak of $X. From 2018 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

In 2022, China (X tons), distantly followed by Turkey (X tons), Thailand (X tons), Malaysia (X tons) and Pakistan (X tons) represented the key exporters of potato chips, together constituting 49% of total exports. The following exporters - Lebanon (X tons), Jordan (X tons), Saudi Arabia (X tons), the Philippines (X tons), Japan (X tons), Hong Kong SAR (X tons), Taiwan (Chinese) (X tons) and Iran (X tons) - together made up 31% of total exports.

From 2012 to 2022, average annual rates of growth with regard to potato chips exports from China stood at +8.6%. At the same time, the Philippines (+82.3%), Jordan (+79.3%), Japan (+21.4%), Taiwan (Chinese) (+18.1%), Thailand (+18.0%), Lebanon (+9.3%), Turkey (+6.2%), Saudi Arabia (+5.2%) and Pakistan (+4.6%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing exporter exported in Asia, with a CAGR of +82.3% from 2012-2022. Hong Kong SAR experienced a relatively flat trend pattern. By contrast, Malaysia (-12.4%) and Iran (-13.9%) illustrated a downward trend over the same period. While the share of China (+8 p.p.), Thailand (+4.6 p.p.), Jordan (+4.1 p.p.), the Philippines (+4 p.p.), Japan (+3.2 p.p.), Taiwan (Chinese) (+2.5 p.p.), Turkey (+2.2 p.p.) and Lebanon (+1.8 p.p.) increased significantly in terms of the total exports from 2012-2022, the share of Iran (-17.3 p.p.) and Malaysia (-26.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X), Japan ($X) and Thailand ($X) appeared to be the countries with the highest levels of exports in 2022, together accounting for 34% of total exports. Hong Kong SAR, Turkey, Malaysia, Taiwan (Chinese), the Philippines, Jordan, Saudi Arabia, Iran, Pakistan and Lebanon lagged somewhat behind, together comprising a further 46%.

The Philippines, with a CAGR of +89.4%, recorded the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the export price in Asia amounted to $X per ton, declining by -4.7% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the export price increased by 17% against the previous year. The level of export peaked at $X per ton in 2016; however, from 2017 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Japan ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+5.0%), while the other leaders experienced more modest paces of growth.

Potato Chips Imports

Imports in Asia

In 2022, the amount of potato chips imported in Asia skyrocketed to X tons, growing by 30% against the previous year's figure. Overall, imports continue to indicate a buoyant expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, potato chips imports soared to $X in 2022. Total imports indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +7.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +111.3% against 2012 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Kyrgyzstan (X tons), distantly followed by Kazakhstan (X tons), Japan (X tons), the Philippines (X tons), Hong Kong SAR (X tons), Singapore (X tons) and the United Arab Emirates (X tons) were the largest importers of potato chips, together constituting 64% of total imports. Malaysia (X tons), Uzbekistan (X tons), Palestine (X tons), Azerbaijan (X tons), Thailand (X tons) and Cyprus (X tons) held a relatively small share of total imports.

From 2012 to 2022, average annual rates of growth with regard to potato chips imports into Kyrgyzstan stood at +58.4%. At the same time, Uzbekistan (+81.4%), the Philippines (+29.5%), Cyprus (+22.2%), Singapore (+13.9%), Palestine (+13.4%), Kazakhstan (+12.9%), Azerbaijan (+8.5%), the United Arab Emirates (+5.7%), Malaysia (+4.5%) and Japan (+3.1%) displayed positive paces of growth. Moreover, Uzbekistan emerged as the fastest-growing importer imported in Asia, with a CAGR of +81.4% from 2012-2022. Hong Kong SAR experienced a relatively flat trend pattern. By contrast, Thailand (-5.6%) illustrated a downward trend over the same period. While the share of Kyrgyzstan (+21 p.p.), the Philippines (+5.8 p.p.), Kazakhstan (+3.6 p.p.), Uzbekistan (+3.1 p.p.), Singapore (+2.1 p.p.) and Cyprus (+1.6 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Malaysia (-1.8 p.p.), Japan (-4.7 p.p.), Thailand (-6.5 p.p.) and Hong Kong SAR (-8.2 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Kazakhstan ($X), Kyrgyzstan ($X) and Hong Kong SAR ($X) appeared to be the countries with the highest levels of imports in 2022, with a combined 33% share of total imports. Singapore, Japan, the United Arab Emirates, the Philippines, Uzbekistan, Azerbaijan, Palestine, Malaysia, Thailand and Cyprus lagged somewhat behind, together comprising a further 44%.

Uzbekistan, with a CAGR of +90.8%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia stood at $X per ton in 2022, falling by -6.1% against the previous year. Overall, the import price saw a relatively flat trend pattern. The growth pace was the most rapid in 2014 when the import price increased by 5%. As a result, import price reached the peak level of $X per ton. From 2015 to 2022, the import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+9.2%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :