Asia: Shaving Preparations Market 2025

Shaving Preparations Market Size in Asia

In 2021, the Asian shaving preparations market decreased by -1.7% to $X for the first time since 2018, thus ending a two-year rising trend. The total consumption indicated a temperate increase from 2012 to 2021: its value increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +5.9% against 2018 indices. As a result, consumption attained the peak level of $X. From 2017 to 2021, the growth of the market remained at a somewhat lower figure.

Shaving Preparations Production in Asia

In value terms, shaving preparations production contracted to $X in 2021 estimated in export price. The total production indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +5.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +9.7% against 2018 indices. The growth pace was the most rapid in 2016 with an increase of 50% against the previous year. As a result, production reached the peak level of $X. From 2017 to 2021, production growth failed to regain momentum.

Shaving Preparations Exports

Exports in Asia

Shaving preparations exports skyrocketed to X tons in 2021, with an increase of 37% on the previous year. The total export volume increased at an average annual rate of +2.6% over the period from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, shaving preparations exports skyrocketed to $X in 2021. Overall, exports showed a relatively flat trend pattern. The level of export peaked at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

In 2021, Turkey (X tons) was the largest exporter of pre-shave, shaving and after-shave preparations (excluding soap in blocks), achieving 61% of total exports. Thailand (X tons) held an 18% share (based on physical terms) of total exports, which put it in second place, followed by China (7.5%). The following exporters - Singapore (X tons), the United Arab Emirates (X tons) and India (X tons) - each reached a 9% share of total exports.

Exports from Turkey increased at an average annual rate of +6.4% from 2012 to 2021. At the same time, Singapore (+15.6%) and Thailand (+13.9%) displayed positive paces of growth. Moreover, Singapore emerged as the fastest-growing exporter exported in Asia, with a CAGR of +15.6% from 2012-2021. The United Arab Emirates experienced a relatively flat trend pattern. By contrast, China (-7.8%) and India (-8.5%) illustrated a downward trend over the same period. While the share of Turkey (+17 p.p.), Thailand (+11 p.p.) and Singapore (+2.1 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of India (-5.1 p.p.) and China (-12.3 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Turkey ($X) remains the largest shaving preparations supplier in Asia, comprising 46% of total exports. The second position in the ranking was taken by Thailand ($X), with a 22% share of total exports. It was followed by China, with an 8% share.

From 2012 to 2021, the average annual growth rate of value in Turkey stood at +1.2%. The remaining exporting countries recorded the following average annual rates of exports growth: Thailand (+11.8% per year) and China (-4.6% per year).

Export Prices by Country

In 2021, the export price in Asia amounted to $X per ton, declining by -5.7% against the previous year. In general, the export price recorded a perceptible reduction. The most prominent rate of growth was recorded in 2013 an increase of 6.1%. Over the period under review, the export prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Singapore ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by India (+4.7%), while the other leaders experienced more modest paces of growth.

Shaving Preparations Imports

Imports in Asia

In 2021, after two years of decline, there was growth in purchases abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks), when their volume increased by 4.1% to X tons. Over the period under review, imports, however, showed a perceptible shrinkage. The pace of growth appeared the most rapid in 2014 when imports increased by 13% against the previous year. As a result, imports reached the peak of X tons. From 2015 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, shaving preparations imports expanded notably to $X in 2021. In general, imports, however, continue to indicate a pronounced reduction. The level of import peaked at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Japan (X tons), distantly followed by the United Arab Emirates (X tons), South Korea (X tons) and Kazakhstan (X tons) represented the largest importers of pre-shave, shaving and after-shave preparations (excluding soap in blocks), together making up 47% of total imports. The following importers - Saudi Arabia (X tons), Israel (X tons), China (X tons), Singapore (X tons), Iran (X tons), Turkey (X tons), Iraq (X tons), Vietnam (X tons) and Azerbaijan (X tons) - together made up 28% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by Vietnam (with a CAGR of +27.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest shaving preparations importing markets in Asia were Japan ($X), the United Arab Emirates ($X) and South Korea ($X), with a combined 39% share of total imports. These countries were followed by Kazakhstan, China, Israel, Singapore, Saudi Arabia, Vietnam, Iraq, Turkey, Iran and Azerbaijan, which together accounted for a further 36%.

Vietnam, with a CAGR of +26.3%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia stood at $X per ton in 2021, rising by 7.7% against the previous year. In general, the import price saw a relatively flat trend pattern. Over the period under review, import prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was China ($X per ton), while Iran ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Saudi Arabia (+5.4%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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