Asia: Room Deodorants Market 2025

Room Deodorants Market Size in Asia

The Asian room deodorants market totaled $X in 2022, with an increase of 5.9% against the previous year. The total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +14.8% against 2020 indices. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Room Deodorants Production in Asia

In value terms, room deodorants production shrank slightly to $X in 2022 estimated in export price. The total production indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.1% against 2020 indices. The most prominent rate of growth was recorded in 2018 when the production volume increased by 24%. The level of production peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Room Deodorants Exports

Exports in Asia

In 2022, overseas shipments of preparations for perfuming or deodorising rooms increased by 14% to X tons, rising for the third year in a row after two years of decline. The total export volume increased at an average annual rate of +2.8% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, room deodorants exports reached $X in 2022. Total exports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +70.1% against 2016 indices. The pace of growth was the most pronounced in 2021 when exports increased by 33% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are likely to see steady growth in the immediate term.

Exports by Country

China was the largest exporting country with an export of about X tons, which resulted at 47% of total exports. It was distantly followed by Vietnam (X tons), Turkey (X tons), India (X tons) and Thailand (X tons), together achieving a 45% share of total exports. The following exporters - Malaysia (X tons) and Japan (X tons) - each finished at a 3.5% share of total exports.

From 2012 to 2022, average annual rates of growth with regard to room deodorants exports from China stood at +2.6%. At the same time, Vietnam (+18.9%), Japan (+12.2%), Malaysia (+3.8%) and Thailand (+2.3%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in Asia, with a CAGR of +18.9% from 2012-2022. Turkey and India experienced a relatively flat trend pattern. From 2012 to 2022, the share of Vietnam increased by +15 percentage points. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest room deodorants supplier in Asia, comprising 64% of total exports. The second position in the ranking was taken by India ($X), with an 8.6% share of total exports. It was followed by Turkey, with a 7.4% share.

In China, room deodorants exports increased at an average annual rate of +11.5% over the period from 2012-2022. In the other countries, the average annual rates were as follows: India (+4.5% per year) and Turkey (+4.4% per year).

Export Prices by Country

In 2022, the export price in Asia amounted to $X per ton, falling by -3.5% against the previous year. Over the last decade, it increased at an average annual rate of +3.3%. The growth pace was the most rapid in 2021 when the export price increased by 23% against the previous year. As a result, the export price reached the peak level of $X per ton, and then reduced modestly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Japan ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+8.7%), while the other leaders experienced more modest paces of growth.

Room Deodorants Imports

Imports in Asia

In 2022, purchases abroad of preparations for perfuming or deodorising rooms increased by 99% to X tons, rising for the second year in a row after two years of decline. Total imports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +7.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +115.4% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, room deodorants imports rose markedly to $X in 2022. The total import value increased at an average annual rate of +4.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 with an increase of 18% against the previous year. Over the period under review, imports attained the maximum in 2022 and are expected to retain growth in the near future.

Imports by Country

Malaysia prevails in imports structure, recording X tons, which was near 56% of total imports in 2022. It was distantly followed by Japan (X tons) and Taiwan (Chinese) (X tons), together constituting a 14% share of total imports. The following importers - Hong Kong SAR (X tons), Thailand (X tons), the United Arab Emirates (X tons), Saudi Arabia (X tons), South Korea (X tons), the Philippines (X tons) and China (X tons) - together made up 19% of total imports.

Malaysia was also the fastest-growing in terms of the preparations for perfuming or deodorising rooms imports, with a CAGR of +28.0% from 2012 to 2022. At the same time, the Philippines (+13.2%), Thailand (+13.2%), China (+9.5%), Saudi Arabia (+7.6%), Hong Kong SAR (+4.7%) and the United Arab Emirates (+4.4%) displayed positive paces of growth. By contrast, South Korea (-1.1%), Japan (-1.8%) and Taiwan (Chinese) (-1.8%) illustrated a downward trend over the same period. Malaysia (+46 p.p.) significantly strengthened its position in terms of the total imports, while South Korea, Taiwan (Chinese) and Japan saw its share reduced by -2.9%, -7.4% and -12.6% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Japan ($X), Malaysia ($X) and Hong Kong SAR ($X) constituted the countries with the highest levels of imports in 2022, with a combined 46% share of total imports. China, Taiwan (Chinese), South Korea, the United Arab Emirates, Saudi Arabia, the Philippines and Thailand lagged somewhat behind, together accounting for a further 34%.

China, with a CAGR of +13.7%, recorded the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Asia stood at $X per ton in 2022, waning by -45.3% against the previous year. Over the period under review, the import price recorded a pronounced decline. The pace of growth was the most pronounced in 2020 when the import price increased by 31%. The level of import peaked at $X per ton in 2021, and then fell remarkably in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+8.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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