Australia and Oceania: Market for Flaked or Rolled Cereals 2025

Market Size for Flaked or Rolled Cereals in Australia and Oceania

In 2022, the flaked or rolled cereal market in Australia and Oceania decreased by -4.2% to $X, falling for the third consecutive year after two years of growth. In general, consumption, however, enjoyed a strong increase. The level of consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Production of Flaked or Rolled Cereals in Australia and Oceania

In value terms, flaked or rolled cereal production declined to $X in 2022 estimated in export price. Over the period under review, production, however, posted a resilient expansion. The growth pace was the most rapid in 2018 when the production volume increased by 55% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Exports of Flaked or Rolled Cereals

Exports in Australia and Oceania

In 2022, approx. X tons of flaked or rolled cereals were exported in Australia and Oceania; increasing by 8.8% against 2021. Total exports indicated a notable expansion from 2012 to 2022: its volume increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +67.2% against 2017 indices. The growth pace was the most rapid in 2020 with an increase of 17%. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in the near future.

In value terms, flaked or rolled cereal exports rose remarkably to $X in 2022. Total exports indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of +3.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +69.1% against 2015 indices. The most prominent rate of growth was recorded in 2020 when exports increased by 17% against the previous year. The level of export peaked in 2022 and is expected to retain growth in years to come.

Exports by Country

The biggest shipments were from Australia (X tons), together accounting for 99% of total export.

Australia was also the fastest-growing in terms of the flaked or rolled cereals exports, with a CAGR of +4.4% from 2012 to 2022. The shares of the largest exporters remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) also remains the largest flaked or rolled cereal supplier in Australia and Oceania.

From 2012 to 2022, the average annual rate of growth in terms of value in Australia amounted to +3.3%.

Export Prices by Country

The export price in Australia and Oceania stood at $X per ton in 2022, with a decrease of -2% against the previous year. In general, the export price showed a slight slump. The most prominent rate of growth was recorded in 2017 an increase of 4.6%. Over the period under review, the export prices reached the maximum at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

As there is only one major export destination, the average price level is determined by prices for Australia.

From 2012 to 2022, the rate of growth in terms of prices for Australia amounted to -1.1% per year.

Imports of Flaked or Rolled Cereals

Imports in Australia and Oceania

In 2022, flaked or rolled cereal imports in Australia and Oceania rose modestly to X tons, growing by 2.9% compared with the year before. Overall, imports saw a slight expansion. The pace of growth was the most pronounced in 2014 with an increase of 21% against the previous year. Over the period under review, imports reached the maximum at X tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, flaked or rolled cereal imports expanded markedly to $X in 2022. The total import value increased at an average annual rate of +1.5% over the period from 2012 to 2022; however, the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 when imports increased by 19%. As a result, imports attained the peak of $X. From 2021 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

New Zealand represented the main importing country with an import of around X tons, which reached 64% of total imports. It was distantly followed by Australia (X tons) and Fiji (X tons), together mixing up a 30% share of total imports. French Polynesia (X tons) followed a long way behind the leaders.

New Zealand experienced a relatively flat trend pattern with regard to volume of imports of flaked or rolled cereals. At the same time, French Polynesia (+52.8%), Fiji (+8.1%) and Australia (+1.5%) displayed positive paces of growth. Moreover, French Polynesia emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +52.8% from 2012-2022. French Polynesia (+3.2 p.p.) and Fiji (+2.6 p.p.) significantly strengthened its position in terms of the total imports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, New Zealand ($X), Australia ($X) and Fiji ($X) were the countries with the highest levels of imports in 2022, together accounting for 94% of total imports. These countries were followed by French Polynesia, which accounted for a further 2.4%.

French Polynesia, with a CAGR of +34.3%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in Australia and Oceania amounted to $X per ton, picking up by 9% against the previous year. Overall, the import price saw a relatively flat trend pattern. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Australia ($X per ton), while French Polynesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+2.1%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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