Australia and Oceania: Toy Market 2024

Toy Market Size in Australia and Oceania

For the third year in a row, the toy market in Australia and Oceania recorded growth in sales value, which increased by 17% to $X in 2021. The market value increased at an average annual rate of +3.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in Australia and Oceania

In value terms, toy production dropped sharply to $X in 2021 estimated in export price. Overall, production, however, posted buoyant growth. The most prominent rate of growth was recorded in 2019 with an increase of 200%. Over the period under review, production hit record highs at $X in 2020, and then shrank dramatically in the following year.

Toy Exports

Exports in Australia and Oceania

In 2021, approx. X tons of dolls and toys were exported in Australia and Oceania; rising by 45% against the previous year's figure. Overall, exports recorded a relatively flat trend pattern. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy exports surged to $X in 2021. The total export value increased at an average annual rate of +5.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Australia was the main exporting country with an export of around X tons, which accounted for 87% of total exports. It was distantly followed by New Zealand (X tons), committing a 12% share of total exports.

Australia was also the fastest-growing in terms of the dolls and toys exports, with a CAGR of +3.8% from 2012 to 2021. New Zealand (-10.1%) illustrated a downward trend over the same period. Australia (+21 p.p.) significantly strengthened its position in terms of the total exports, while New Zealand saw its share reduced by -20.9% from 2012 to 2021, respectively.

In value terms, Australia ($X) remains the largest toy supplier in Australia and Oceania, comprising 87% of total exports. The second position in the ranking was held by New Zealand ($X), with a 12% share of total exports.

In Australia, toy exports increased at an average annual rate of +9.4% over the period from 2012-2021.

Export Prices by Country

The export price in Australia and Oceania stood at $X per ton in 2021, shrinking by -6.2% against the previous year. Export price indicated a moderate expansion from 2012 to 2021: its price increased at an average annual rate of +4.6% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price decreased by -15.3% against 2018 indices. The most prominent rate of growth was recorded in 2018 when the export price increased by 50% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the export prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was New Zealand ($X per ton), while Australia amounted to $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+5.4%).

Toy Imports

Imports in Australia and Oceania

For the third year in a row, Australia and Oceania recorded growth in supplies from abroad of dolls and toys, which increased by 24% to X tons in 2021. Over the period under review, imports, however, recorded a relatively flat trend pattern. Over the period under review, imports hit record highs at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, toy imports surged to $X in 2021. The total import value increased at an average annual rate of +5.0% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Australia represented the main importer of dolls and toys in Australia and Oceania, with the volume of imports reaching X tons, which was approx. 85% of total imports in 2021. It was distantly followed by New Zealand (X tons), comprising a 13% share of total imports.

Imports into Australia decreased at an average annual rate of -1.1% from 2012 to 2021. At the same time, New Zealand (+2.4%) displayed positive paces of growth. Moreover, New Zealand emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +2.4% from 2012-2021. From 2012 to 2021, the share of New Zealand increased by +3.2 percentage points.

In value terms, Australia ($X) constitutes the largest market for imported dolls and toys in Australia and Oceania, comprising 85% of total imports. The second position in the ranking was taken by New Zealand ($X), with a 13% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value in Australia stood at +4.9%.

Import Prices by Country

In 2021, the import price in Australia and Oceania amounted to $X per ton, approximately reflecting the previous year. Import price indicated a resilient expansion from 2012 to 2021: its price increased at an average annual rate of +5.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy import price decreased by -2.1% against 2018 indices. The most prominent rate of growth was recorded in 2018 when the import price increased by 54%. As a result, import price reached the peak level of $X per ton. From 2019 to 2021, the import prices remained at a somewhat lower figure.

Average prices varied noticeably amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was New Zealand ($X per ton), while Australia totaled $X per ton.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+6.1%).

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :