Australia and Oceania: Hair Curler Market 2024

Hair Curler Market Size in Australia and Oceania

In 2022, the hair curler market in Australia and Oceania increased by 27% to $X, rising for the fourth year in a row after two years of decline. Overall, consumption enjoyed a buoyant increase. The level of consumption peaked in 2022 and is likely to continue growth in years to come.

Hair Curler Production in Australia and Oceania

In value terms, hair curler production expanded remarkably to $X in 2022 estimated in export price. Over the period under review, production, however, posted significant growth. The most prominent rate of growth was recorded in 2017 with an increase of 3,059,100%. As a result, production reached the peak level of $X. From 2018 to 2022, production growth remained at a lower figure.

Hair Curler Exports

Exports in Australia and Oceania

In 2022, shipments abroad of hair curlers and curling tongs decreased by -19.3% to X units, falling for the second consecutive year after two years of growth. In general, exports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 when exports increased by 131% against the previous year. Over the period under review, the exports attained the maximum at X units in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, hair curler exports soared to $X in 2022. Overall, exports, however, enjoyed a noticeable increase. The most prominent rate of growth was recorded in 2019 with an increase of 190% against the previous year. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

In 2022, Australia (X units) was the major exporter of hair curlers and curling tongs, creating 79% of total exports. It was distantly followed by New Zealand (X units), making up a 21% share of total exports.

Australia experienced a relatively flat trend pattern with regard to volume of exports of hair curlers and curling tongs. At the same time, New Zealand (+2.6%) displayed positive paces of growth. Moreover, New Zealand emerged as the fastest-growing exporter exported in Australia and Oceania, with a CAGR of +2.6% from 2012-2022. From 2012 to 2022, the share of New Zealand increased by +3.6 percentage points.

In value terms, Australia ($X) remains the largest hair curler supplier in Australia and Oceania, comprising 68% of total exports. The second position in the ranking was taken by New Zealand ($X), with a 32% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in Australia amounted to +4.5%.

Export Prices by Country

In 2022, the export price in Australia and Oceania amounted to $X per unit, picking up by 61% against the previous year. Export price indicated a moderate increase from 2012 to 2022: its price increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair curler export price increased by +148.3% against 2018 indices. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was New Zealand ($X per unit), while Australia stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+4.3%).

Hair Curler Imports

Imports in Australia and Oceania

In 2022, overseas purchases of hair curlers and curling tongs increased by 2% to X units, rising for the fourth consecutive year after two years of decline. In general, imports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 with an increase of 24%. The volume of import peaked at X units in 2012; afterwards, it flattened through to 2022.

In value terms, hair curler imports surged to $X in 2022. Over the period under review, imports posted a strong increase. The most prominent rate of growth was recorded in 2020 with an increase of 40% against the previous year. The level of import peaked in 2022 and is likely to see gradual growth in the near future.

Imports by Country

Australia dominates imports structure, accounting for X units, which was approx. 91% of total imports in 2022. It was distantly followed by New Zealand (X units), comprising a 7.8% share of total imports.

Australia experienced a relatively flat trend pattern with regard to volume of imports of hair curlers and curling tongs. New Zealand (-4.2%) illustrated a downward trend over the same period. While the share of Australia (+3.9 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of New Zealand (-3.9 p.p.) displayed negative dynamics.

In value terms, Australia ($X) constitutes the largest market for imported hair curlers and curling tongs in Australia and Oceania, comprising 91% of total imports. The second position in the ranking was taken by New Zealand ($X), with an 8.7% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value in Australia totaled +10.8%.

Import Prices by Country

The import price in Australia and Oceania stood at $X per unit in 2022, with an increase of 29% against the previous year. Over the period under review, the import price recorded a resilient expansion. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was New Zealand ($X per unit), while Australia stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (+10.4%).

Source: IndexBox Platform

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