Australia and Oceania: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Australia and Oceania

The sanitary towel and diaper market in Australia and Oceania expanded significantly to $X in 2021, picking up by 13% against the previous year. Overall, consumption enjoyed a buoyant increase. The level of consumption peaked in 2021 and is likely to continue growth in the immediate term.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Australia and Oceania

In value terms, sanitary towel and diaper production expanded rapidly to $X in 2021 estimated in export price. In general, production recorded a significant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 292%. The level of production peaked at $X in 2014; however, from 2015 to 2021, production remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports in Australia and Oceania

Sanitary towel and diaper exports fell significantly to X tons in 2021, reducing by -30.2% compared with 2020 figures. Overall, exports showed a abrupt curtailment. The most prominent rate of growth was recorded in 2016 when exports increased by 96%. The volume of export peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper exports contracted to $X in 2021. In general, exports continue to indicate a deep contraction. The pace of growth appeared the most rapid in 2016 when exports increased by 92%. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Australia dominates exports structure, resulting at X tons, which was approx. 91% of total exports in 2021. It was distantly followed by New Zealand (X tons), generating a 5% share of total exports. Fiji (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to sanitary towel and diaper exports from Australia stood at -9.1%. At the same time, Fiji (+1.1%) displayed positive paces of growth. Moreover, Fiji emerged as the fastest-growing exporter exported in Australia and Oceania, with a CAGR of +1.1% from 2012-2021. By contrast, New Zealand (-11.1%) illustrated a downward trend over the same period. From 2012 to 2021, the share of Fiji increased by +1.9 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) remains the largest sanitary towel and diaper supplier in Australia and Oceania, comprising 91% of total exports. The second position in the ranking was taken by New Zealand ($X), with a 5.6% share of total exports.

In Australia, sanitary towel and diaper exports declined by an average annual rate of -8.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: New Zealand (-13.4% per year) and Fiji (+1.3% per year).

Export Prices by Country

In 2021, the export price in Australia and Oceania amounted to $X per ton, with an increase of 23% against the previous year. Over the period under review, the export price saw a relatively flat trend pattern. The level of export peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was New Zealand ($X per ton), while Fiji ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+0.7%), while the other leaders experienced mixed trends in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports in Australia and Oceania

In 2021, the amount of sanitary towels, tampons, napkins and diapers imported in Australia and Oceania expanded markedly to X tons, with an increase of 6.6% against the previous year. The total import volume increased at an average annual rate of +4.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2019 with an increase of 33% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the near future.

In value terms, sanitary towel and diaper imports expanded rapidly to $X in 2021. Total imports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +6.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +77.5% against 2016 indices. The growth pace was the most rapid in 2019 with an increase of 27% against the previous year. The level of import peaked in 2021 and is expected to retain growth in years to come.

Imports by Country

Australia represented the major importing country with an import of about X tons, which resulted at 70% of total imports. It was distantly followed by New Zealand (X tons) and Papua New Guinea (X tons), together mixing up a 22% share of total imports. Fiji (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to sanitary towel and diaper imports into Australia stood at +4.4%. At the same time, Papua New Guinea (+97.0%), Fiji (+9.2%) and New Zealand (+2.6%) displayed positive paces of growth. Moreover, Papua New Guinea emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +97.0% from 2012-2021. While the share of Papua New Guinea (+5.1 p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Australia (-3.3 p.p.) and New Zealand (-3.6 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) constitutes the largest market for imported sanitary towels, tampons, napkins and diapers in Australia and Oceania, comprising 73% of total imports. The second position in the ranking was held by New Zealand ($X), with a 17% share of total imports. It was followed by Papua New Guinea, with a 3.2% share.

From 2012 to 2021, the average annual growth rate of value in Australia amounted to +7.2%. The remaining importing countries recorded the following average annual rates of imports growth: New Zealand (+2.7% per year) and Papua New Guinea (+70.4% per year).

Import Prices by Country

In 2021, the import price in Australia and Oceania amounted to $X per ton, increasing by 5.4% against the previous year. Over the last nine years, it increased at an average annual rate of +1.4%. The pace of growth appeared the most rapid in 2018 when the import price increased by 39%. As a result, import price attained the peak level of $X per ton. From 2019 to 2021, the import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was New Zealand ($X per ton), while Papua New Guinea ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Australia (+2.7%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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