Australia and Oceania: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Australia and Oceania

After three years of growth, the non-cotton terry towelling market in Australia and Oceania decreased by -18.1% to $X in 2021. In general, consumption, however, enjoyed a moderate expansion. As a result, consumption reached the peak level of $X, and then dropped notably in the following year.

Non-Cotton Terry Towelling Production in Australia and Oceania

In value terms, non-cotton terry towelling production surged to $X in 2021 estimated in export price. Over the period under review, production enjoyed a significant increase. The pace of growth was the most pronounced in 2018 with an increase of 1,187% against the previous year. Over the period under review, production hit record highs at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Non-Cotton Terry Towelling Exports

Exports in Australia and Oceania

In 2021, shipments abroad of terry towelling (excluding of cotton) decreased by -44.5% to X square meters, falling for the second consecutive year after three years of growth. In general, exports continue to indicate a abrupt curtailment. The pace of growth was the most pronounced in 2018 with an increase of 183% against the previous year. Over the period under review, the exports hit record highs at X square meters in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

In value terms, non-cotton terry towelling exports fell sharply to $X in 2021. Over the period under review, exports saw a deep slump. The pace of growth appeared the most rapid in 2013 when exports increased by 254% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2019; however, from 2020 to 2021, the exports remained at a lower figure.

Exports by Country

Australia represented the largest exporting country with an export of around X square meters, which accounted for 64% of total exports. It was distantly followed by New Zealand (X square meters), making up a 36% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Australia (with a CAGR of +2.7%).

In value terms, Australia ($X) and New Zealand ($X) appeared to be the countries with the highest levels of exports in 2021.

Australia, with a CAGR of -9.0%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review.

Export Prices by Country

In 2021, the export price in Australia and Oceania amounted to $X per square meter, which is down by -14.5% against the previous year. Over the period under review, the export price saw a perceptible contraction. The pace of growth was the most pronounced in 2013 an increase of 155% against the previous year. As a result, the export price reached the peak level of $X per square meter. From 2014 to 2021, the export prices failed to regain momentum.

Average prices varied noticeably amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was New Zealand ($X per square meter), while Australia totaled $X per square meter.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by New Zealand (+1.1%).

Non-Cotton Terry Towelling Imports

Imports in Australia and Oceania

In 2021, purchases abroad of terry towelling (excluding of cotton) decreased by -47.6% to X square meters for the first time since 2018, thus ending a two-year rising trend. Overall, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 130% against the previous year. As a result, imports attained the peak of X square meters, and then fell sharply in the following year.

In value terms, non-cotton terry towelling imports fell remarkably to $X in 2021. Over the period under review, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when imports increased by 127%. As a result, imports attained the peak of $X, and then contracted sharply in the following year.

Imports by Country

In 2021, Australia (X square meters) represented the key importer of terry towelling (excluding of cotton), committing 57% of total imports. Palau (X square meters) held a 16% share (based on physical terms) of total imports, which put it in second place, followed by New Zealand (7.9%). The following importers - Micronesia (X square meters), Cook Islands (X square meters), Kiribati (X square meters) and Papua New Guinea (X square meters) - each finished at a 13% share of total imports.

Australia experienced a relatively flat trend pattern with regard to volume of imports of terry towelling (excluding of cotton). At the same time, Kiribati (+48.7%), New Zealand (+40.3%), Cook Islands (+38.3%), Palau (+9.0%), Papua New Guinea (+4.6%) and Micronesia (+3.2%) displayed positive paces of growth. Moreover, Kiribati emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +48.7% from 2012-2021. While the share of Palau (+8.7 p.p.), New Zealand (+7.6 p.p.), Australia (+4.7 p.p.), Kiribati (+3.1 p.p.) and Cook Islands (+3.1 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) constitutes the largest market for imported terry towelling (excluding of cotton) in Australia and Oceania, comprising 46% of total imports. The second position in the ranking was held by Cook Islands ($X), with a 22% share of total imports. It was followed by Palau, with a 13% share.

In Australia, non-cotton terry towelling imports remained relatively stable over the period from 2012-2021. In the other countries, the average annual rates were as follows: Cook Islands (+53.1% per year) and Palau (+6.0% per year).

Import Prices by Country

The import price in Australia and Oceania stood at $X per square meter in 2021, shrinking by -2% against the previous year. In general, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 27%. As a result, import price attained the peak level of $X per square meter. From 2019 to 2021, the import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Cook Islands ($X per square meter), while Kiribati ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cook Islands (+10.8%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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