Australia and Oceania: Wine Market 2024

Wine Market Size in Australia and Oceania

The wine market in Australia and Oceania soared to $X in 2021, with an increase of 50% against the previous year. Overall, consumption continues to indicate a strong increase. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Wine Production in Australia and Oceania

In value terms, wine production totaled $X in 2021 estimated in export price. The total output value increased at an average annual rate of +3.9% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2016 when the production volume increased by 20%. The level of production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Wine Exports

Exports in Australia and Oceania

In 2021, the amount of wine exported in Australia and Oceania dropped remarkably to X litres, waning by -18% compared with the year before. Overall, exports continue to indicate a perceptible decline. The growth pace was the most rapid in 2020 when exports increased by 9.3%. The volume of export peaked at X litres in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, wine exports dropped to $X in 2021. In general, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 14% against the previous year. The level of export peaked at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Australia was the major exporting country with an export of around X litres, which finished at 69% of total exports. It was distantly followed by New Zealand (X litres), mixing up a 31% share of total exports.

Exports from Australia decreased at an average annual rate of -4.6% from 2012 to 2021. New Zealand experienced a relatively flat trend pattern. From 2012 to 2021, the share of New Zealand increased by +9.2 percentage points.

In value terms, Australia ($X) and New Zealand ($X) were the countries with the highest levels of exports in 2021.

New Zealand, with a CAGR of +3.9%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review.

Export Prices by Country

The export price in Australia and Oceania stood at $X per litre in 2021, increasing by 9.3% against the previous year. Export price indicated a noticeable expansion from 2012 to 2021: its price increased at an average annual rate of +3.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when the export price increased by 25%. The level of export peaked in 2021 and is expected to retain growth in the near future.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was New Zealand ($X per litre), while Australia amounted to $X per litre.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by New Zealand (+3.3%).

Wine Imports

Imports in Australia and Oceania

In 2021, the amount of wine imported in Australia and Oceania dropped modestly to X litres, with a decrease of -4.1% on 2020 figures. Overall, imports showed a mild reduction. The most prominent rate of growth was recorded in 2020 with an increase of 11% against the previous year. The volume of import peaked at X litres in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, wine imports surged to $X in 2021. The total import value increased at an average annual rate of +2.5% from 2012 to 2021; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, Australia (X litres) represented the major importer of wine, committing 68% of total imports. It was distantly followed by New Zealand (X litres), creating a 26% share of total imports. The following importers - New Caledonia (X litres) and Papua New Guinea (X litres) - each amounted to a 3.9% share of total imports.

Imports into Australia decreased at an average annual rate of -2.1% from 2012 to 2021. At the same time, Papua New Guinea (+10.0%) displayed positive paces of growth. Moreover, Papua New Guinea emerged as the fastest-growing importer imported in Australia and Oceania, with a CAGR of +10.0% from 2012-2021. New Zealand experienced a relatively flat trend pattern. By contrast, New Caledonia (-5.7%) illustrated a downward trend over the same period. While the share of New Zealand (+2.7 p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Australia ($X) constitutes the largest market for imported wine in Australia and Oceania, comprising 77% of total imports. The second position in the ranking was taken by New Zealand ($X), with a 19% share of total imports. It was followed by New Caledonia, with a 2.7% share.

In Australia, wine imports increased at an average annual rate of +2.5% over the period from 2012-2021. In the other countries, the average annual rates were as follows: New Zealand (+4.2% per year) and New Caledonia (-0.5% per year).

Import Prices by Country

The import price in Australia and Oceania stood at $X per litre in 2021, with an increase of 25% against the previous year. Import price indicated a pronounced increase from 2012 to 2021: its price increased at an average annual rate of +4.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 an increase of 34%. Over the period under review, import prices reached the maximum in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Australia ($X per litre), while Papua New Guinea ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by New Caledonia (+5.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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