Australia: Book And Brochure Market 2025

Book And Brochure Market Size in Australia

In 2022, the Australian book and brochure market increased by 3.4% to $X, rising for the second consecutive year after four years of decline. Overall, consumption, however, continues to indicate a noticeable decline. Book and brochure consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Book And Brochure Production in Australia

In value terms, book and brochure production totaled $X in 2022 estimated in export price. Over the period under review, production posted a buoyant expansion. The pace of growth appeared the most rapid in 2018 with an increase of 73%. Book and brochure production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Book And Brochure Exports

Exports from Australia

In 2022, after two years of decline, there was significant growth in overseas shipments of books, brochures and similar printed matter, when their volume increased by 10% to X units. The total export volume increased at an average annual rate of +1.2% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2018 when exports increased by 16%. The exports peaked at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, book and brochure exports expanded notably to $X in 2022. Over the period under review, exports, however, continue to indicate a slight decrease. The growth pace was the most rapid in 2016 when exports increased by 16%. The exports peaked at $X in 2017; however, from 2018 to 2022, the exports failed to regain momentum.

Exports by Country

New Zealand (X units) was the main destination for book and brochure exports from Australia, accounting for a 56% share of total exports. Moreover, book and brochure exports to New Zealand exceeded the volume sent to the second major destination, the United States (X units), fourfold. Indonesia (X units) ranked third in terms of total exports with an 8.2% share.

From 2012 to 2022, the average annual growth rate of volume to New Zealand was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+11.4% per year) and Indonesia (+28.3% per year).

In value terms, New Zealand ($X) remains the key foreign market for books, brochures and similar printed matter exports from Australia, comprising 56% of total exports. The second position in the ranking was taken by the United States ($X), with a 16% share of total exports. It was followed by Indonesia, with an 8.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to New Zealand amounted to -1.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+5.0% per year) and Indonesia (+27.8% per year).

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, rising by 3.4% against the previous year. In general, the export price, however, showed a noticeable reduction. The pace of growth was the most pronounced in 2016 an increase of 23%. Over the period under review, the average export prices reached the peak figure at $X per unit in 2017; however, from 2018 to 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the countries with the highest prices were Singapore ($X per unit) and the United States ($X per unit), while the average price for exports to Papua New Guinea ($X per unit) and the Netherlands ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+1.8%), while the prices for the other major destinations experienced mixed trend patterns.

Book And Brochure Imports

Imports into Australia

In 2022, the amount of books, brochures and similar printed matter imported into Australia dropped to X units, with a decrease of -9.5% on the previous year. In general, imports faced a abrupt setback. The pace of growth was the most pronounced in 2021 when imports increased by 40% against the previous year. Imports peaked at X units in 2014; however, from 2015 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports dropped to $X in 2022. Over the period under review, imports showed a pronounced reduction. The pace of growth appeared the most rapid in 2021 with an increase of 10% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

China (X units), the United States (X units) and the UK (X units) were the main suppliers of book and brochure imports to Australia, with a combined 83% share of total imports. Singapore, Hong Kong SAR, Italy and Malaysia lagged somewhat behind, together accounting for a further 9.2%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Italy (with a CAGR of +7.3%), while imports for the other leaders experienced a decline.

In value terms, China ($X), the United States ($X) and the UK ($X) constituted the largest book and brochure suppliers to Australia, with a combined 83% share of total imports. Singapore, Hong Kong SAR, Italy and Malaysia lagged somewhat behind, together accounting for a further 8.8%.

Among the main suppliers, Italy, with a CAGR of +11.6%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, rising by 6.8% against the previous year. Over the period under review, the import price saw a strong increase. The most prominent rate of growth was recorded in 2018 when the average import price increased by 61% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the countries with the highest prices were China ($X per unit) and Hong Kong SAR ($X per unit), while the price for Singapore ($X per unit) and Malaysia ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+14.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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