Australia: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in Australia

In 2021, the Australian breakfast cereal market decreased by -14.7% to $X, falling for the fourth year in a row after two years of growth. Overall, consumption continues to indicate a abrupt decline. As a result, consumption attained the peak level of $X. From 2018 to 2021, the growth of the market remained at a lower figure.

Breakfast Cereal Production in Australia

In value terms, breakfast cereal production expanded slightly to $X in 2021 estimated in export price. In general, production, however, continues to indicate a abrupt decline. The pace of growth was the most pronounced in 2017 when the production volume increased by 39%. As a result, production attained the peak level of $X. From 2018 to 2021, production growth failed to regain momentum.

Breakfast Cereal Exports

Exports from Australia

In 2021, the amount of breakfast cereals exported from Australia skyrocketed to X tons, picking up by 56% against 2020 figures. In general, exports enjoyed resilient growth. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, breakfast cereal exports skyrocketed to $X in 2021. Over the period under review, total exports indicated a temperate expansion from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +20.1% against 2019 indices. The most prominent rate of growth was recorded in 2017 when exports increased by 47%. Over the period under review, the exports reached the peak figure at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

China (X tons), New Zealand (X tons) and Saudi Arabia (X tons) were the main destinations of breakfast cereal exports from Australia, with a combined 86% share of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Saudi Arabia (with a CAGR of +69.1%), while the other leaders experienced more modest paces of growth.

In value terms, New Zealand ($X), China ($X) and Saudi Arabia ($X) constituted the largest markets for breakfast cereal exported from Australia worldwide, with a combined 75% share of total exports.

In terms of the main countries of destination, Saudi Arabia, with a CAGR of +74.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average breakfast cereal export price amounted to $X per ton, dropping by -23.5% against the previous year. Overall, the export price showed a perceptible descent. The most prominent rate of growth was recorded in 2017 an increase of 10%. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Fiji ($X per ton), while the average price for exports to China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Fiji (+6.8%), while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into Australia

In 2021, after two years of growth, there was significant decline in overseas purchases of breakfast cereals, when their volume decreased by -8.1% to X tons. Over the period under review, total imports indicated a resilient expansion from 2012 to 2021: its volume increased at an average annual rate of +6.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 when imports increased by 34%. Imports peaked at X tons in 2020, and then shrank in the following year.

In value terms, breakfast cereal imports totaled $X in 2021. In general, total imports indicated resilient growth from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +85.6% against 2012 indices. The most prominent rate of growth was recorded in 2013 with an increase of 34% against the previous year. Over the period under review, imports attained the peak figure in 2021 and are expected to retain growth in the near future.

Imports by Country

In 2021, Thailand (X tons) constituted the largest supplier of breakfast cereal to Australia, with a 38% share of total imports. Moreover, breakfast cereal imports from Thailand exceeded the figures recorded by the second-largest supplier, the UK (X tons), threefold. The third position in this ranking was held by New Zealand (X tons), with a 7.4% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Thailand stood at +18.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+17.9% per year) and New Zealand (-9.9% per year).

In value terms, Thailand ($X) constituted the largest supplier of breakfast cereal to Australia, comprising 36% of total imports. The second position in the ranking was held by the UK ($X), with a 15% share of total imports. It was followed by New Zealand, with an 8.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Thailand totaled +17.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+22.8% per year) and New Zealand (-10.5% per year).

Import Prices by Country

The average breakfast cereal import price stood at $X per ton in 2021, increasing by 12% against the previous year. In general, the import price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 17%. Over the period under review, average import prices hit record highs in 2021 and is likely to see gradual growth in the immediate term.

Prices varied noticeably country of origin: the country with the highest price was the United States ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by South Korea (+5.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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