Australia: Market for Flaked or Rolled Cereals 2025

Market Size for Flaked or Rolled Cereals in Australia

In 2022, the Australian flaked or rolled cereal market decreased by -11.2% to $X, falling for the third year in a row after two years of growth. Over the period under review, consumption, however, saw a buoyant expansion. Flaked or rolled cereal consumption peaked at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Production of Flaked or Rolled Cereals in Australia

In value terms, flaked or rolled cereal production contracted to $X in 2022 estimated in export price. In general, the total production indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -3.1% against 2019 indices. The pace of growth appeared the most rapid in 2018 when the production volume increased by 44%. Flaked or rolled cereal production peaked at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Flaked or Rolled Cereals

Exports from Australia

Flaked or rolled cereal exports from Australia expanded sharply to X tons in 2022, increasing by 9.3% on the year before. Overall, total exports indicated a tangible expansion from 2012 to 2022: its volume increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +68.6% against 2017 indices. The pace of growth appeared the most rapid in 2020 when exports increased by 17% against the previous year. The exports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, flaked or rolled cereal exports rose remarkably to $X in 2022. Over the period under review, total exports indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +73.4% against 2015 indices. The most prominent rate of growth was recorded in 2020 when exports increased by 20%. Over the period under review, the exports attained the peak figure in 2022 and are likely to see steady growth in the immediate term.

Exports by Country

China (X tons), Japan (X tons) and Taiwan (Chinese) (X tons) were the main destinations of flaked or rolled cereal exports from Australia, with a combined 53% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by China (with a CAGR of +55.8%), while the other leaders experienced more modest paces of growth.

In value terms, China ($X), Japan ($X) and Taiwan (Chinese) ($X) appeared to be the largest markets for flaked or rolled cereal exported from Australia worldwide, with a combined 53% share of total exports.

In terms of the main countries of destination, China, with a CAGR of +55.4%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average flaked or rolled cereal export price amounted to $X per ton, waning by -2.1% against the previous year. Over the period under review, the export price continues to indicate a slight contraction. The most prominent rate of growth was recorded in 2016 an increase of 3.7% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Myanmar ($X per ton), while the average price for exports to Taiwan (Chinese) ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Myanmar (+9.4%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Flaked or Rolled Cereals

Imports into Australia

In 2022, purchases abroad of flaked or rolled cereals decreased by -6% to X tons, falling for the second consecutive year after two years of growth. In general, imports, however, continue to indicate modest growth. The most prominent rate of growth was recorded in 2015 with an increase of 66%. Over the period under review, imports hit record highs at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, flaked or rolled cereal imports expanded to $X in 2022. Overall, total imports indicated a noticeable increase from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -23.1% against 2020 indices. The growth pace was the most rapid in 2020 when imports increased by 32%. As a result, imports reached the peak of $X. From 2021 to 2022, the growth of imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of flaked or rolled cereal to Australia, with a 40% share of total imports. Moreover, flaked or rolled cereal imports from China exceeded the figures recorded by the second-largest supplier, Finland (X tons), twofold. New Zealand (X tons) ranked third in terms of total imports with a 9.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +17.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Finland (+20.7% per year) and New Zealand (+29.1% per year).

In value terms, China ($X) constituted the largest supplier of flaked or rolled cereals to Australia, comprising 41% of total imports. The second position in the ranking was held by Finland ($X), with a 15% share of total imports. It was followed by the United States, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to +19.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Finland (+23.3% per year) and the United States (-5.4% per year).

Import Prices by Country

The average flaked or rolled cereal import price stood at $X per ton in 2022, surging by 10% against the previous year. Over the period under review, import price indicated pronounced growth from 2012 to 2022: its price increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, flaked or rolled cereal import price increased by +36.3% against 2020 indices. The growth pace was the most rapid in 2013 an increase of 25% against the previous year. As a result, import price reached the peak level of $X per ton; afterwards, it flattened through to 2022.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Argentina ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Brazil (+9.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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