Australia: Toy Market 2024

Toy Market Size in Australia

The Australian toy market surged to $X in 2021, increasing by 16% against the previous year. The market value increased at an average annual rate of +3.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in Australia

In value terms, toy production declined rapidly to $X in 2021 estimated in export price. In general, production, however, enjoyed strong growth. The most prominent rate of growth was recorded in 2020 when the production volume increased by 87% against the previous year. As a result, production attained the peak level of $X, and then declined notably in the following year.

Toy Exports

Exports from Australia

In 2021, approx. X tons of dolls and toys were exported from Australia; jumping by 47% on the previous year. Over the period under review, total exports indicated tangible growth from 2012 to 2021: its volume increased at an average annual rate of +3.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +84.0% against 2018 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy exports soared to $X in 2021. Overall, total exports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +9.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +124.8% against 2012 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

New Zealand (X tons) was the main destination for toy exports from Australia, with a 66% share of total exports. Moreover, toy exports to New Zealand exceeded the volume sent to the second major destination, the UK (X tons), more than tenfold. The third position in this ranking was taken by the United States (X tons), with a 4.9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to New Zealand amounted to +4.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (-0.9% per year) and the United States (+9.3% per year).

In value terms, New Zealand ($X) remains the key foreign market for dolls and toys exports from Australia, comprising 69% of total exports. The second position in the ranking was held by the UK ($X), with a 5.8% share of total exports. It was followed by the United States, with a 5.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to New Zealand totaled +12.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+2.1% per year) and the United States (+12.4% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2021, waning by -6.3% against the previous year. Overall, export price indicated a resilient increase from 2012 to 2021: its price increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price decreased by -15.4% against 2018 indices. The most prominent rate of growth was recorded in 2018 an increase of 62% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+12.4%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Australia

In 2021, imports of dolls and toys into Australia skyrocketed to X tons, with an increase of 23% on 2020. In general, imports, however, saw a mild decrease. Over the period under review, imports attained the peak figure at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, toy imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +4.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest toy supplier to Australia, with a 82% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X tons), more than tenfold.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled -1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+30.6% per year) and the United States (-3.3% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Australia, comprising 82% of total imports. The second position in the ranking was held by Vietnam ($X), with a 6% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from China totaled +5.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+41.3% per year) and the United States (-1.0% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, remaining relatively unchanged against the previous year. Over the period under review, the import price recorded strong growth. The most prominent rate of growth was recorded in 2018 an increase of 63% against the previous year. As a result, import price reached the peak level of $X per ton. From 2019 to 2021, the average import prices remained at a lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Vietnam ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (+8.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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