Australia: Market for Laptops and Palm-Top Computers 2024

Market Size for Laptops and Palm-Top Computers in Australia

The Australian laptop and tablet computer market was estimated at $X in 2021, growing by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a slight expansion from 2012 to 2021: its value increased at an average annual rate of +1.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +76.5% against 2016 indices. Laptop and tablet computer consumption peaked in 2021 and is expected to retain growth in the near future.

Exports of Laptops and Palm-Top Computers

Exports from Australia

In 2021, shipments abroad of laptops and palm-top computers increased by 1.1% to X units, rising for the second consecutive year after two years of decline. Over the period under review, exports, however, recorded a noticeable curtailment. The pace of growth appeared the most rapid in 2013 with an increase of 49% against the previous year. The exports peaked at X units in 2015; however, from 2016 to 2021, the exports stood at a somewhat lower figure.

In value terms, laptop and tablet computer exports expanded rapidly to $X in 2021. In general, exports enjoyed a resilient increase. The pace of growth was the most pronounced in 2017 when exports increased by 44%. The exports peaked in 2021 and are likely to continue growth in the near future.

Exports by Country

New Zealand (X units) was the main destination for laptop and tablet computer exports from Australia, accounting for a 67% share of total exports. Moreover, laptop and tablet computer exports to New Zealand exceeded the volume sent to the second major destination, China (X units), eightfold. The third position in this ranking was held by Singapore (X units), with a 5.4% share.

From 2012 to 2021, the average annual growth rate of volume to New Zealand amounted to +1.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+33.2% per year) and Singapore (-8.5% per year).

In value terms, New Zealand ($X) remains the key foreign market for laptops and palm-top computers exports from Australia, comprising 67% of total exports. The second position in the ranking was held by China ($X), with an 8.4% share of total exports. It was followed by Singapore, with a 5.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value to New Zealand amounted to +18.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (+55.5% per year) and Singapore (+21.0% per year).

Export Prices by Country

In 2021, the average laptop and tablet computer export price amounted to $X per unit, rising by 8.7% against the previous year. In general, the export price showed significant growth. The growth pace was the most rapid in 2018 an increase of 92% against the previous year. The export price peaked in 2021 and is expected to retain growth in the near future.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Pakistan ($X per unit) and Malaysia ($X per unit), while the average price for exports to New Zealand ($X per unit) and Singapore ($X per unit) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Pakistan (+41.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Laptops and Palm-Top Computers

Imports into Australia

In 2021, approx. X units of laptops and palm-top computers were imported into Australia; with an increase of 6.3% on the previous year's figure. In general, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2020 when imports increased by 20% against the previous year. Over the period under review, imports attained the peak figure at X units in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, laptop and tablet computer imports expanded remarkably to $X in 2021. The total import value increased at an average annual rate of +2.5% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 22% against the previous year. Over the period under review, imports hit record highs in 2021 and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X units) was the main supplier of laptop and tablet computer to Australia, accounting for a 96% share of total imports. It was followed by Vietnam (X units), with a 1.3% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China was relatively modest.

In value terms, China ($X) constituted the largest supplier of laptops and palm-top computers to Australia, comprising 96% of total imports. The second position in the ranking was taken by Vietnam ($X), with a 1.3% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +2.8%.

Import Prices by Country

The average laptop and tablet computer import price stood at $X per unit in 2021, picking up by 7% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.8%. The most prominent rate of growth was recorded in 2017 an increase of 13% against the previous year. Over the period under review, average import prices attained the peak figure in 2021 and is expected to retain growth in the immediate term.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China totaled $X per unit.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+3.0%).

Source: IndexBox Platform

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