Australia: Men Swimwear Market 2025

Men Swimwear Market Size in Australia

The Australian men swimwear market skyrocketed to $X in 2021, rising by 48% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a strong expansion. Men swimwear consumption peaked at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Men Swimwear Exports

Exports from Australia

In 2021, exports of men’s swimwear (excluding of knitted or crocheted textiles) from Australia fell modestly to X units, approximately reflecting the previous year. Over the period under review, exports, however, showed buoyant growth. The pace of growth appeared the most rapid in 2020 when exports increased by 95%. The exports peaked at X units in 2018; however, from 2019 to 2021, the exports remained at a lower figure.

In value terms, men swimwear exports surged to $X in 2021. Overall, exports, however, saw buoyant growth. The growth pace was the most rapid in 2018 when exports increased by 84%. The exports peaked in 2021 and are likely to see gradual growth in years to come.

Exports by Country

New Caledonia (X units), the UK (X units) and New Zealand (X units) were the main destinations of men swimwear exports from Australia, with a combined 51% share of total exports. These countries were followed by the United States, French Polynesia, Japan, Hong Kong SAR, Canada, the Netherlands, South Sudan, the United Arab Emirates, Papua New Guinea and the Philippines, which together accounted for a further 42%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Japan (with a CAGR of +114.9%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for men swimwear exported from Australia were New Caledonia ($X), the United States ($X) and the UK ($X), with a combined 47% share of total exports. These countries were followed by New Zealand, Japan, French Polynesia, Hong Kong SAR, Canada, South Sudan, the Netherlands, Papua New Guinea, the United Arab Emirates and the Philippines, which together accounted for a further 43%.

Japan, with a CAGR of +172.6%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average men swimwear export price stood at $X per unit in 2021, jumping by 44% against the previous year. Over the period under review, export price indicated a slight expansion from 2012 to 2021: its price increased at an average annual rate of +1.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to the United Arab Emirates ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+26.6%), while the prices for the other major destinations experienced more modest paces of growth.

Men Swimwear Imports

Imports into Australia

Men swimwear imports into Australia soared to X units in 2021, picking up by 46% compared with 2020 figures. Overall, imports continue to indicate a significant increase. The most prominent rate of growth was recorded in 2017 with an increase of 161%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in the immediate term.

In value terms, men swimwear imports skyrocketed to $X in 2021. In general, imports saw a resilient increase. The pace of growth was the most pronounced in 2016 when imports increased by 56% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2021, imports failed to regain momentum.

Imports by Country

Bangladesh (X units), China (X units) and Vietnam (X units) were the main suppliers of men swimwear imports to Australia, together comprising 95% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Vietnam (with a CAGR of +97.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Bangladesh ($X) and Vietnam ($X) were the largest men swimwear suppliers to Australia, with a combined 82% share of total imports.

Vietnam, with a CAGR of +91.4%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average men swimwear import price amounted to $X per unit, approximately equating the previous year. Overall, the import price, however, showed a abrupt decrease. The most prominent rate of growth was recorded in 2018 an increase of 19%. The import price peaked at $X per unit in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Cambodia ($X per unit), while the price for Bangladesh ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cambodia (+8.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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