Australia: Perfume Market 2025

Perfume Market Size in Australia

The Australian perfume market skyrocketed to $X in 2022, with an increase of 22% against the previous year. The market value increased at an average annual rate of +2.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Perfume Production in Australia

In value terms, perfume production dropped to $X in 2022 estimated in export price. Overall, production, however, enjoyed a modest expansion. The pace of growth appeared the most rapid in 2019 when the production volume increased by 21% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2022, production growth failed to regain momentum.

Perfume Exports

Exports from Australia

In 2022, shipments abroad of perfumes and toilet waters decreased by -10.9% to X tons for the first time since 2019, thus ending a two-year rising trend. Overall, exports, however, enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2016 with an increase of 72% against the previous year. The exports peaked at X tons in 2021, and then declined in the following year.

In value terms, perfume exports shrank to $X in 2022. Over the period under review, exports, however, enjoyed a strong expansion. The growth pace was the most rapid in 2021 with an increase of 59%. As a result, the exports attained the peak of $X, leveling off in the following year.

Exports by Country

New Zealand (X tons) was the main destination for perfume exports from Australia, accounting for a 46% share of total exports. Moreover, perfume exports to New Zealand exceeded the volume sent to the second major destination, South Korea (X tons), threefold. The third position in this ranking was taken by the United States (X tons), with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to New Zealand stood at +10.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+30.5% per year) and the United States (+19.0% per year).

In value terms, New Zealand ($X) remains the key foreign market for perfumes and toilet waters exports from Australia, comprising 46% of total exports. The second position in the ranking was held by South Korea ($X), with a 13% share of total exports. It was followed by the United States, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to New Zealand stood at +16.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+28.5% per year) and the United States (+24.3% per year).

Export Prices by Country

In 2022, the average perfume export price amounted to $X per ton, surging by 12% against the previous year. In general, export price indicated a tangible expansion from 2012 to 2022: its price increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, perfume export price increased by +113.5% against 2017 indices. The most prominent rate of growth was recorded in 2018 when the average export price increased by 53% against the previous year. Over the period under review, the average export prices attained the maximum in 2022 and is likely to see gradual growth in the near future.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the highest price was recorded for prices to the United States ($X per ton) and New Zealand ($X per ton), while the average price for exports to Japan ($X per ton) and Taiwan (Chinese) ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to New Zealand (+5.1%), while the prices for the other major destinations experienced more modest paces of growth.

Perfume Imports

Imports into Australia

In 2022, overseas purchases of perfumes and toilet waters increased by 26% to X tons, rising for the second consecutive year after three years of decline. Overall, imports, however, recorded a mild downturn. Imports peaked at X tons in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, perfume imports surged to $X in 2022. The total import value increased at an average annual rate of +3.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, France (X tons) constituted the largest perfume supplier to Australia, with a 37% share of total imports. Moreover, perfume imports from France exceeded the figures recorded by the second-largest supplier, Spain (X tons), twofold. The third position in this ranking was held by the United States (X tons), with a 14% share.

From 2012 to 2022, the average annual growth rate of volume from France totaled +1.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Spain (+4.1% per year) and the United States (-10.3% per year).

In value terms, France ($X) constituted the largest supplier of perfumes and toilet waters to Australia, comprising 52% of total imports. The second position in the ranking was taken by the United States ($X), with a 17% share of total imports. It was followed by Spain, with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of value from France stood at +5.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (-2.8% per year) and Spain (+17.3% per year).

Import Prices by Country

In 2022, the average perfume import price amounted to $X per ton, which is down by -3.2% against the previous year. In general, the import price, however, continues to indicate a resilient expansion. The growth pace was the most rapid in 2018 when the average import price increased by 61% against the previous year. The import price peaked at $X per ton in 2021, and then reduced slightly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Switzerland ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+12.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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