Australia: Household Sewing Machine Market 2024

Household Sewing Machine Market Size in Australia

The Australian household sewing machine market totaled $X in 2021, growing by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, saw a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2013; however, from 2014 to 2021, consumption stood at a somewhat lower figure.

Household Sewing Machine Exports

Exports from Australia

Household sewing machine exports from Australia soared to X units in 2021, increasing by 46% compared with the previous year. In general, total exports indicated a measured increase from 2012 to 2021: its volume increased at an average annual rate of +2.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +62.4% against 2019 indices. The most prominent rate of growth was recorded in 2018 with an increase of 63% against the previous year. As a result, the exports reached the peak of X units. From 2019 to 2021, the growth of the exports failed to regain momentum.

In value terms, household sewing machine exports soared to $X in 2021. Overall, total exports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +75.0% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 65% against the previous year. As a result, the exports reached the peak of $X; afterwards, it flattened through to 2021.

Exports by Country

New Zealand (X units) was the main destination for household sewing machine exports from Australia, with a 58% share of total exports. Moreover, household sewing machine exports to New Zealand exceeded the volume sent to the second major destination, Papua New Guinea (X units), twofold. The third position in this ranking was held by Fiji (X units), with a 5.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to New Zealand stood at +5.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Papua New Guinea (+0.8% per year) and Fiji (+1.1% per year).

In value terms, New Zealand ($X) remains the key foreign market for household sewing machines exports from Australia, comprising 70% of total exports. The second position in the ranking was taken by Papua New Guinea ($X), with a 17% share of total exports. It was followed by New Caledonia, with a 3.6% share.

From 2012 to 2021, the average annual growth rate of value to New Zealand stood at +8.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Papua New Guinea (-0.2% per year) and New Caledonia (+15.8% per year).

Export Prices by Country

The average household sewing machine export price stood at $X per unit in 2021, which is down by -10.1% against the previous year. Over the period under review, export price indicated moderate growth from 2012 to 2021: its price increased at an average annual rate of +2.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, household sewing machine export price increased by +36.3% against 2016 indices. The pace of growth appeared the most rapid in 2017 an increase of 51%. Over the period under review, the average export prices reached the maximum at $X per unit in 2015; however, from 2016 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was New Zealand ($X per unit), while the average price for exports to Fiji ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to French Polynesia (+15.1%), while the prices for the other major destinations experienced more modest paces of growth.

Household Sewing Machine Imports

Imports into Australia

In 2021, purchases abroad of household sewing machines increased by 3% to X units, rising for the fifth consecutive year after two years of decline. Over the period under review, total imports indicated a noticeable increase from 2012 to 2021: its volume increased at an average annual rate of +2.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +84.2% against 2016 indices. The most prominent rate of growth was recorded in 2020 with an increase of 24% against the previous year. Imports peaked in 2021 and are likely to see gradual growth in the near future.

In value terms, household sewing machine imports skyrocketed to $X in 2021. Overall, imports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when imports increased by 39% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X units) constituted the largest household sewing machine supplier to Australia, accounting for a 51% share of total imports. Moreover, household sewing machine imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X units), threefold. The third position in this ranking was held by Vietnam (X units), with a 15% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +2.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+0.8% per year) and Vietnam (+11.4% per year).

In value terms, the largest household sewing machine suppliers to Australia were Taiwan (Chinese) ($X), China ($X) and Thailand ($X), together comprising 76% of total imports. These countries were followed by Vietnam, Japan and Malaysia, which together accounted for a further 20%.

Malaysia, with a CAGR of +916.8%, saw the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average household sewing machine import price stood at $X per unit in 2021, growing by 18% against the previous year. In general, the import price, however, recorded a pronounced contraction. The import price peaked at $X per unit in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Japan ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Japan (+5.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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