Australia: Market for Electric Shavers, Hair-Removing Appliances And Hair Clippers 2025

Market Size for Electric Shavers, Hair-Removing Appliances And Hair Clippers in Australia

For the third year in a row, the Australian market for electric shavers, hair-removing appliances and hair clippers recorded growth in sales value, which increased by 5.6% to $X in 2022. The market value increased at an average annual rate of +3.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Consumption of peaked in 2022 and is likely to see steady growth in years to come.

Exports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Exports from Australia

In 2022, overseas shipments of electric shavers, hair-removing appliances and hair clippers increased by 66% to X units, rising for the second consecutive year after three years of decline. In general, exports recorded prominent growth. The most prominent rate of growth was recorded in 2014 when exports increased by 158%. As a result, the exports reached the peak of X units. From 2015 to 2022, the growth of the exports of remained at a somewhat lower figure.

In value terms, exports of electric shavers, hair-removing appliances and hair clippers soared to $X in 2022. Over the period under review, exports showed strong growth. The most prominent rate of growth was recorded in 2014 with an increase of 101%. Over the period under review, the exports of reached the maximum in 2022 and are likely to continue growth in years to come.

Exports by Country

New Zealand (X units) was the main destination for exports of electric shavers, hair-removing appliances and hair clippers from Australia, accounting for a 98% share of total exports. It was followed by Fiji (X units), with a 0.6% share of total exports.

From 2012 to 2022, the average annual growth rate of volume to New Zealand amounted to +21.0%.

In value terms, New Zealand ($X) remains the key foreign market for electric shavers, hair-removing appliances and hair clippers exports from Australia, comprising 98% of total exports. The second position in the ranking was taken by Fiji ($X), with a 0.4% share of total exports.

From 2012 to 2022, the average annual growth rate of value to New Zealand stood at +21.8%.

Export Prices by Country

The average export price for electric shavers, hair-removing appliances and hair clippers stood at $X per unit in 2022, declining by -13.6% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2018 an increase of 67% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was New Zealand ($X per unit), while the average price for exports to Fiji stood at $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Fiji (+6.8%).

Imports of Electric Shavers, Hair-Removing Appliances And Hair Clippers

Imports into Australia

In 2022, approx. X units of electric shavers, hair-removing appliances and hair clippers were imported into Australia; with an increase of 15% on the previous year. Over the period under review, total imports indicated moderate growth from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -0.5% against 2020 indices. The pace of growth appeared the most rapid in 2020 with an increase of 39% against the previous year. As a result, imports attained the peak of X units; afterwards, it flattened through to 2022.

In value terms, imports of electric shavers, hair-removing appliances and hair clippers expanded significantly to $X in 2022. The total import value increased at an average annual rate of +3.5% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2021 with an increase of 16%. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, China (X units) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to Australia, accounting for a 67% share of total imports. Moreover, imports of electric shavers, hair-removing appliances and hair clippers from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), threefold. The third position in this ranking was taken by Germany (X units), with a 4.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +2.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+131.7% per year) and Germany (+13.5% per year).

In value terms, China ($X) constituted the largest supplier of electric shavers, hair-removing appliances and hair clippers to Australia, comprising 62% of total imports. The second position in the ranking was held by Vietnam ($X), with a 9.3% share of total imports. It was followed by Germany, with an 8.1% share.

From 2012 to 2022, the average annual growth rate of value from China amounted to +4.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Vietnam (+139.6% per year) and Germany (+14.8% per year).

Import Prices by Country

In 2022, the average import price for electric shavers, hair-removing appliances and hair clippers amounted to $X per unit, waning by -6.4% against the previous year. In general, the import price saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average import price increased by 33%. Over the period under review, average import prices attained the peak figure at $X per unit in 2014; however, from 2015 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+3.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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