Australia: T-Shirt Market 2024

T-Shirt Market Size in Australia

The Australian t-shirt market rose slightly to $X in 2022, with an increase of 3.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a perceptible reduction. As a result, consumption reached the peak level of $X. From 2016 to 2022, the growth of the market failed to regain momentum.

T-Shirt Exports

Exports from Australia

For the third consecutive year, Australia recorded growth in shipments abroad of t-shirts, which increased by 103% to X units in 2022. Over the period under review, exports recorded significant growth. The growth pace was the most rapid in 2021 with an increase of 300% against the previous year. The exports peaked in 2022 and are likely to continue growth in the immediate term.

In value terms, t-shirt exports soared to $X in 2022. Overall, exports saw a prominent expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

New Zealand (X units) was the main destination for t-shirt exports from Australia, with a 52% share of total exports. Moreover, t-shirt exports to New Zealand exceeded the volume sent to the second major destination, India (X units), threefold. Fiji (X units) ranked third in terms of total exports with a 5.5% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to New Zealand stood at +28.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: India (+89.4% per year) and Fiji (+72.5% per year).

In value terms, New Zealand ($X) remains the key foreign market for t-shirts exports from Australia, comprising 68% of total exports. The second position in the ranking was held by the United States ($X), with a 3.3% share of total exports. It was followed by New Caledonia, with a 1.6% share.

From 2012 to 2022, the average annual growth rate of value to New Zealand totaled +17.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+13.2% per year) and New Caledonia (+9.4% per year).

Export Prices by Country

The average t-shirt export price stood at $X per unit in 2022, growing by 2.2% against the previous year. Overall, the export price, however, recorded a abrupt curtailment. The most prominent rate of growth was recorded in 2017 an increase of 14% against the previous year. Over the period under review, the average export prices attained the maximum at $X per unit in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was New Zealand ($X per unit), while the average price for exports to India ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (-7.1%), while the prices for the other major destinations experienced a decline.

T-Shirt Imports

Imports into Australia

In 2022, the amount of t-shirts imported into Australia stood at X units, increasing by 5% compared with the year before. In general, imports, however, showed a noticeable setback. The most prominent rate of growth was recorded in 2020 with an increase of 43%. As a result, imports attained the peak of X units. From 2021 to 2022, the growth of imports failed to regain momentum.

In value terms, t-shirt imports rose sharply to $X in 2022. Over the period under review, imports, however, saw a perceptible downturn. The pace of growth appeared the most rapid in 2015 when imports increased by 53%. As a result, imports reached the peak of $X. From 2016 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest supplier of t-shirt to Australia, with a 63% share of total imports. Moreover, t-shirt imports from China exceeded the figures recorded by the second-largest supplier, India (X units), fourfold. The third position in this ranking was held by the United States (X units), with a 4.7% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at -5.7%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+13.0% per year) and the United States (+1.7% per year).

In value terms, China ($X) constituted the largest supplier of t-shirts to Australia, comprising 59% of total imports. The second position in the ranking was held by India ($X), with a 6.2% share of total imports. It was followed by Vietnam, with a 3.8% share.

From 2012 to 2022, the average annual growth rate of value from China amounted to -2.2%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+8.8% per year) and Vietnam (+14.6% per year).

Import Prices by Country

In 2022, the average t-shirt import price amounted to $X per unit, with an increase of 8.3% against the previous year. In general, the import price recorded a relatively flat trend pattern. The growth pace was the most rapid in 2015 an increase of 32% against the previous year. As a result, import price reached the peak level of $X per unit. From 2016 to 2022, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for the United States ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+6.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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