Australia: Market for Television, Video and Digital Cameras 2024

Market Size for Television, Video and Digital Cameras in Australia

After two years of growth, the Australian market for television, video and digital cameras decreased by -10.2% to $X in 2022. In general, consumption saw a noticeable decrease. Television, video and digital camera consumption peaked at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Exports of Television, Video and Digital Cameras

Exports from Australia

In 2022, approx. X units of television, video and digital cameras were exported from Australia; which is down by -6% compared with 2021 figures. In general, exports recorded a noticeable reduction. The pace of growth appeared the most rapid in 2016 when exports increased by 71% against the previous year. Over the period under review, the exports reached the peak figure at X units in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, television, video and digital camera exports stood at $X in 2022. Overall, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 36% against the previous year. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

New Zealand (X units), Hong Kong SAR (X units) and the United States (X units) were the main destinations of television, video and digital camera exports from Australia, with a combined 81% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Hong Kong SAR (with a CAGR of +10.3%), while the other leaders experienced more modest paces of growth.

In value terms, Hong Kong SAR ($X) remains the key foreign market for television, video and digital cameras exports from Australia, comprising 46% of total exports. The second position in the ranking was taken by New Zealand ($X), with a 17% share of total exports. It was followed by the United States, with an 8.3% share.

From 2012 to 2022, the average annual growth rate of value to Hong Kong SAR amounted to +20.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: New Zealand (+3.9% per year) and the United States (-4.6% per year).

Export Prices by Country

The average export price for television, video and digital cameras stood at $X per unit in 2022, with an increase of 8% against the previous year. In general, export price indicated a temperate increase from 2012 to 2022: its price increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, television, video and digital camera export price decreased by -3.4% against 2020 indices. The most prominent rate of growth was recorded in 2019 when the average export price increased by 47% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per unit in 2015; however, from 2016 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to New Zealand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+9.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Australia

In 2022, after two years of growth, there was significant decline in supplies from abroad of television, video and digital cameras, when their volume decreased by -5.9% to X units. In general, imports saw a perceptible contraction. The most prominent rate of growth was recorded in 2020 when imports increased by 16%. Imports peaked at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, television, video and digital camera imports dropped to $X in 2022. Overall, imports showed a perceptible setback. The most prominent rate of growth was recorded in 2021 when imports increased by 26%. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X units) constituted the largest television, video and digital camera supplier to Australia, with a 82% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, South Korea (X units), more than tenfold. The third position in this ranking was held by Vietnam (X units), with a 3% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at -2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+1.4% per year) and Vietnam (+48.5% per year).

In value terms, China ($X) constituted the largest supplier of television, video and digital cameras to Australia, comprising 53% of total imports. The second position in the ranking was held by Thailand ($X), with a 6.5% share of total imports. It was followed by Japan, with a 6.4% share.

From 2012 to 2022, the average annual growth rate of value from China amounted to -2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-3.7% per year) and Japan (-13.4% per year).

Import Prices by Country

The average import price for television, video and digital cameras stood at $X per unit in 2022, declining by -5.4% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 17% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Japan ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+6.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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