Australia: Wallpaper Market 2025

Wallpaper Market Size in Australia

The Australian wallpaper market soared to $X in 2021, increasing by 49% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a notable increase from 2012 to 2021: its value increased at an average annual rate of +4.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Wallpaper Exports

Exports from Australia

In 2021, shipments abroad of wallpaper and wall coverings increased by 55% to X tons, rising for the fourth year in a row after two years of decline. Overall, exports continue to indicate a significant expansion. The pace of growth appeared the most rapid in 2013 when exports increased by 379%. The exports peaked in 2021 and are likely to see steady growth in the immediate term.

In value terms, wallpaper exports soared to $X in 2021. In general, exports enjoyed prominent growth. The most prominent rate of growth was recorded in 2013 when exports increased by 117%. The exports peaked in 2021 and are likely to see steady growth in the immediate term.

Exports by Country

The United States (X tons), New Zealand (X tons) and Singapore (X tons) were the main destinations of wallpaper exports from Australia, together comprising 86% of total exports. Canada and North Macedonia lagged somewhat behind, together accounting for a further 8.1%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Canada (with a CAGR of +70.5%), while the other leaders experienced more modest paces of growth.

In value terms, the United States ($X) remains the key foreign market for wallpaper and wall coverings exports from Australia, comprising 57% of total exports. The second position in the ranking was taken by New Zealand ($X), with a 23% share of total exports. It was followed by North Macedonia, with a 6.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to the United States stood at +43.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: New Zealand (+7.3% per year) and North Macedonia (-0.7% per year).

Export Prices by Country

In 2021, the average wallpaper export price amounted to $X per ton, falling by -11.8% against the previous year. Overall, the export price recorded a drastic downturn. The growth pace was the most rapid in 2016 an increase of 37% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was North Macedonia ($X per ton), while the average price for exports to Singapore ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to North Macedonia (+46.0%), while the prices for the other major destinations experienced mixed trend patterns.

Wallpaper Imports

Imports into Australia

In 2021, the amount of wallpaper and wall coverings imported into Australia soared to X tons, increasing by 45% compared with the year before. Overall, imports saw a remarkable increase. The growth pace was the most rapid in 2018 when imports increased by 49% against the previous year. Imports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, wallpaper imports soared to $X in 2021. Over the period under review, total imports indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +3.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

The UK (X tons), China (X tons) and the United States (X tons) were the main suppliers of wallpaper imports to Australia, with a combined 71% share of total imports. Italy, Belgium, France, Japan, Germany, the Netherlands and New Zealand lagged somewhat behind, together comprising a further 23%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Japan (with a CAGR of +39.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest wallpaper suppliers to Australia were the UK ($X), China ($X) and the United States ($X), together accounting for 64% of total imports. Italy, Belgium, Japan, France, Germany, the Netherlands and New Zealand lagged somewhat behind, together accounting for a further 27%.

Among the main suppliers, Japan, with a CAGR of +20.6%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average wallpaper import price amounted to $X per ton, picking up by 5.8% against the previous year. Overall, the import price, however, continues to indicate a deep slump. The pace of growth was the most pronounced in 2013 when the average import price increased by 6.8%. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Japan ($X per ton), while the price for New Zealand ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+0.0%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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