Austria: Market for Beauty, Make-Up And Skin Care Preparations 2025

Market Size for Beauty, Make-Up And Skin Care Preparations in Austria

The Austrian market for beauty, make-up and skin care preparations rose slightly to $X in 2022, growing by 2.2% against the previous year. Overall, the total consumption indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of +3.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by +0.9% against 2019 indices. Consumption of peaked in 2022 and is expected to retain growth in the near future.

Production of Beauty, Make-Up And Skin Care Preparations in Austria

In value terms, production of beauty, make-up and skin care preparations shrank to $X in 2022 estimated in export price. In general, production continues to indicate resilient growth. The pace of growth was the most pronounced in 2017 with an increase of 45% against the previous year. Production of peaked at $X in 2021, and then shrank in the following year.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Austria

In 2022, shipments abroad of beauty, make-up and skin care preparations decreased by -3.5% to X tons for the first time since 2017, thus ending a four-year rising trend. Over the period under review, exports continue to indicate a pronounced downturn. The pace of growth appeared the most rapid in 2021 when exports increased by 20%. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, exports of beauty, make-up and skin care preparations fell to $X in 2022. Overall, exports, however, recorded a perceptible expansion. The pace of growth appeared the most rapid in 2018 when exports increased by 26%. Over the period under review, the exports of attained the peak figure at $X in 2021, and then reduced slightly in the following year.

Exports by Country

Germany (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Austria, accounting for a 48% share of total exports. Moreover, exports of beauty, make-up and skin care preparations to Germany exceeded the volume sent to the second major destination, Italy (X tons), fourfold. Slovenia (X tons) ranked third in terms of total exports with a 9.2% share.

From 2012 to 2022, the average annual growth rate of volume to Germany was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+19.3% per year) and Slovenia (-0.7% per year).

In value terms, Germany ($X) remains the key foreign market for beauty, make-up and skin care preparations exports from Austria, comprising 42% of total exports. The second position in the ranking was held by Italy ($X), with a 12% share of total exports. It was followed by Switzerland, with an 8.4% share.

From 2012 to 2022, the average annual growth rate of value to Germany amounted to +3.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+20.5% per year) and Switzerland (+14.0% per year).

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, picking up by 2.7% against the previous year. Overall, the export price continues to indicate buoyant growth. The most prominent rate of growth was recorded in 2014 when the average export price increased by 38%. Over the period under review, the average export prices hit record highs at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Slovenia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Switzerland (+20.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Austria

In 2022, approx. X tons of beauty, make-up and skin care preparations were imported into Austria; picking up by 7.8% on the previous year's figure. Over the period under review, imports, however, showed a mild contraction. The growth pace was the most rapid in 2014 with an increase of 11% against the previous year. Over the period under review, imports of hit record highs at X tons in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, imports of beauty, make-up and skin care preparations reduced modestly to $X in 2022. In general, total imports indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +54.2% against 2015 indices. The most prominent rate of growth was recorded in 2016 when imports increased by 17% against the previous year. Imports peaked at $X in 2021, and then fell in the following year.

Imports by Country

In 2022, Germany (X tons) constituted the largest supplier of beauty, make-up and skin care preparations to Austria, with a 57% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from Germany exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), fivefold. Switzerland (X tons) ranked third in terms of total imports with a 7.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany stood at -1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+20.5% per year) and Switzerland (+1.3% per year).

In value terms, Germany ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Austria, comprising 55% of total imports. The second position in the ranking was taken by Switzerland ($X), with an 8.7% share of total imports. It was followed by the Netherlands, with an 8.5% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany stood at +4.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (+3.3% per year) and the Netherlands (+29.9% per year).

Import Prices by Country

The average import price for beauty, make-up and skin care preparations stood at $X per ton in 2022, dropping by -11.2% against the previous year. Overall, import price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 when the average import price increased by 33%. The import price peaked at $X per ton in 2021, and then dropped in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per ton), while the price for Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+10.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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