Austria: Blueberry And Cranberry Market 2025

Blueberry And Cranberry Market Size in Austria

After six years of growth, the Austrian blueberry and cranberry market decreased by -0.4% to $X in 2022. Overall, consumption enjoyed a significant increase. Blueberry and cranberry consumption peaked at $X in 2021, and then fell slightly in the following year.

Blueberry And Cranberry Production in Austria

In value terms, blueberry and cranberry production amounted to $X in 2022 estimated in export price. Overall, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 with an increase of 23% against the previous year. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a somewhat lower figure.

In 2022, the average yield of blueberries and cranberries in Austria fell modestly to X tons per ha, declining by -2.7% against the previous year's figure. Overall, the yield, however, posted a temperate increase. The most prominent rate of growth was recorded in 2020 when the yield increased by 11% against the previous year. The blueberry and cranberry yield peaked at X tons per ha in 2021, and then dropped in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the harvested area of blueberries and cranberries in Austria shrank modestly to X ha, dropping by -2.3% on the year before. Over the period under review, the harvested area, however, continues to indicate a modest expansion. The pace of growth was the most pronounced in 2020 with an increase of 5%. Over the period under review, the harvested area dedicated to blueberry and cranberry production attained the peak figure at X ha in 2021, and then reduced in the following year.

Blueberry And Cranberry Exports

Exports from Austria

In 2022, the amount of blueberries and cranberries exported from Austria surged to X tons, increasing by 28% against the year before. Overall, exports posted significant growth. The pace of growth was the most pronounced in 2017 when exports increased by 164%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the immediate term.

In value terms, blueberry and cranberry exports amounted to $X in 2022. Over the period under review, exports posted a significant expansion. The pace of growth appeared the most rapid in 2021 with an increase of 98% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Germany (X tons), Slovenia (X tons) and Poland (X tons) were the main destinations of blueberry and cranberry exports from Austria, with a combined 64% share of total exports. Hungary, Slovakia, the Czech Republic and Italy lagged somewhat behind, together accounting for a further 29%.

From 2012 to 2022, the biggest increases were recorded for the Czech Republic (with a CAGR of +49.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Slovenia ($X) and Hungary ($X) appeared to be the largest markets for blueberry and cranberry exported from Austria worldwide, together comprising 60% of total exports. Slovakia, Poland, the Czech Republic and Italy lagged somewhat behind, together accounting for a further 32%.

Among the main countries of destination, the Czech Republic, with a CAGR of +52.9%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average blueberry and cranberry export price amounted to $X per ton, shrinking by -13.2% against the previous year. In general, the export price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the average export price increased by 36% against the previous year. Over the period under review, the average export prices attained the maximum at $X per ton in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Slovakia ($X per ton), while the average price for exports to Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Czech Republic (+2.0%), while the prices for the other major destinations experienced more modest paces of growth.

Blueberry And Cranberry Imports

Imports into Austria

In 2022, purchases abroad of blueberries and cranberries increased by 17% to X tons, rising for the seventh consecutive year after two years of decline. Overall, imports continue to indicate a significant increase. The pace of growth appeared the most rapid in 2013 with an increase of 146% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are likely to see gradual growth in the near future.

In value terms, blueberry and cranberry imports stood at $X in 2022. In general, imports saw significant growth. The pace of growth was the most pronounced in 2013 when imports increased by 94%. Over the period under review, imports attained the maximum in 2022 and are likely to see gradual growth in years to come.

Imports by Country

In 2022, Germany (X tons) constituted the largest blueberry and cranberry supplier to Austria, with a 58% share of total imports. Moreover, blueberry and cranberry imports from Germany exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), threefold. The third position in this ranking was held by Spain (X tons), with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany stood at +30.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+58.0% per year) and Spain (+19.3% per year).

In value terms, Germany ($X) constituted the largest supplier of blueberries and cranberries to Austria, comprising 51% of total imports. The second position in the ranking was taken by the Netherlands ($X), with a 22% share of total imports. It was followed by Spain, with an 18% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Germany totaled +34.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+48.3% per year) and Spain (+31.8% per year).

Import Prices by Country

In 2022, the average blueberry and cranberry import price amounted to $X per ton, shrinking by -13.3% against the previous year. In general, import price indicated modest growth from 2012 to 2022: its price increased at an average annual rate of +1.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2016 an increase of 37%. Over the period under review, average import prices attained the peak figure at $X per ton in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Spain (+10.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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