Austria: Magnetic Card Market 2024

Magnetic Card Market Size in Austria

In 2021, after three years of decline, there was significant growth in the Austrian magnetic card market, when its value increased by 48% to $X. In general, consumption showed a temperate increase. Magnetic card consumption peaked at $X in 2017; however, from 2018 to 2021, consumption failed to regain momentum.

Magnetic Card Production in Austria

In value terms, magnetic card production expanded remarkably to $X in 2021 estimated in export price. Overall, production, however, saw a abrupt contraction. The most prominent rate of growth was recorded in 2017 when the production volume increased by 81%. Magnetic card production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Magnetic Card Exports

Exports from Austria

In 2021, magnetic card exports from Austria reduced remarkably to X units, declining by -60.7% compared with the previous year. In general, exports saw a abrupt downturn. The pace of growth appeared the most rapid in 2020 with an increase of 74% against the previous year. Over the period under review, the exports hit record highs at X units in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, magnetic card exports dropped significantly to $X in 2021. Overall, exports saw a abrupt slump. The growth pace was the most rapid in 2020 with an increase of 186% against the previous year. Over the period under review, the exports reached the maximum at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Germany (X units) was the main destination for magnetic card exports from Austria, with a 85% share of total exports. Moreover, magnetic card exports to Germany exceeded the volume sent to the second major destination, Poland (X units), more than tenfold. Romania (X units) ranked third in terms of total exports with a 3.2% share.

From 2012 to 2021, the average annual growth rate of volume to Germany totaled -2.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+2.6% per year) and Romania (-5.5% per year).

In value terms, Germany ($X) remains the key foreign market for cards incorporating a magnetic stripe exports from Austria, comprising 77% of total exports. The second position in the ranking was taken by Romania ($X), with a 6.6% share of total exports. It was followed by Ghana, with a 3.1% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Germany totaled +12.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Romania (+9.8% per year) and Ghana (+227.4% per year).

Export Prices by Country

The average magnetic card export price stood at $X per unit in 2021, surging by 58% against the previous year. Overall, the export price posted strong growth. The growth pace was the most rapid in 2020 when the average export price increased by 64% against the previous year. Over the period under review, the average export prices hit record highs in 2021 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per unit), while the average price for exports to the Czech Republic ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+24.9%), while the prices for the other major destinations experienced more modest paces of growth.

Magnetic Card Imports

Imports into Austria

In 2021, magnetic card imports into Austria reduced markedly to X units, shrinking by -36.5% on the previous year's figure. In general, imports continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 with an increase of 48%. As a result, imports attained the peak of X units. From 2017 to 2021, the growth of imports failed to regain momentum.

In value terms, magnetic card imports reduced markedly to $X in 2021. Overall, imports continue to indicate a abrupt setback. The pace of growth was the most pronounced in 2013 with an increase of 119% against the previous year. As a result, imports attained the peak of $X. From 2014 to 2021, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2021, Germany (X units) constituted the largest magnetic card supplier to Austria, accounting for a 70% share of total imports. Moreover, magnetic card imports from Germany exceeded the figures recorded by the second-largest supplier, the UK (X units), sevenfold. The third position in this ranking was held by Romania (X units), with a 9.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany amounted to -2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+27.5% per year) and Romania (-10.6% per year).

In value terms, Romania ($X), Germany ($X) and Hungary ($X) were the largest magnetic card suppliers to Austria, with a combined 73% share of total imports.

Among the main suppliers, Hungary, with a CAGR of +126.7%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average magnetic card import price amounted to $X per unit, surging by 25% against the previous year. Over the period under review, the import price, however, showed a abrupt decline. The most prominent rate of growth was recorded in 2013 an increase of 58% against the previous year. As a result, import price attained the peak level of $X per unit. From 2014 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Romania ($X per unit), while the price for Germany (less than $X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+7.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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