Austria: Electric Hair Dryer Market 2024

Electric Hair Dryer Market Size in Austria

In 2021, the Austrian electric hair dryer market decreased by -4.7% to $X, falling for the third year in a row after three years of growth. Overall, consumption enjoyed resilient growth. Electric hair dryer consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Electric Hair Dryer Production in Austria

In value terms, electric hair dryer production skyrocketed to $X in 2021 estimated in export price. In general, production showed a buoyant expansion. The pace of growth appeared the most rapid in 2016 when the production volume increased by 144%. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Electric Hair Dryer Exports

Exports from Austria

In 2021, after two years of growth, there was decline in overseas shipments of electric hair dryers, when their volume decreased by -0.9% to X units. In general, exports, however, continue to indicate prominent growth. The pace of growth appeared the most rapid in 2019 with an increase of 138% against the previous year. Over the period under review, the exports attained the maximum at X units in 2020, and then reduced slightly in the following year.

In value terms, electric hair dryer exports reduced to $X in 2021. Overall, exports, however, recorded a prominent increase. The growth pace was the most rapid in 2019 when exports increased by 87%. The exports peaked at $X in 2020, and then shrank in the following year.

Exports by Country

Poland (X units), Italy (X units) and Greece (X units) were the main destinations of electric hair dryer exports from Austria, together comprising 54% of total exports. These countries were followed by Hungary, Croatia, Germany, the Czech Republic and Romania, which together accounted for a further 33%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +28.8%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Poland ($X), Italy ($X) and Germany ($X) constituted the largest markets for electric hair dryer exported from Austria worldwide, with a combined 57% share of total exports. These countries were followed by Croatia, Greece, Hungary, the Czech Republic and Romania, which together accounted for a further 32%.

Among the main countries of destination, Croatia, with a CAGR of +27.1%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average electric hair dryer export price stood at $X per unit in 2021, which is down by -9.4% against the previous year. In general, the export price saw a noticeable downturn. The most prominent rate of growth was recorded in 2017 when the average export price increased by 43% against the previous year. Over the period under review, the average export prices attained the maximum at $X per unit in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major overseas markets. In 2021, the country with the highest price was Germany ($X per unit), while the average price for exports to Romania ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+10.8%), while the prices for the other major destinations experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports into Austria

Electric hair dryer imports into Austria stood at X units in 2021, flattening at 2020 figures. In general, total imports indicated a tangible increase from 2012 to 2021: its volume increased at an average annual rate of +3.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -21.9% against 2017 indices. The pace of growth appeared the most rapid in 2017 with an increase of 49%. As a result, imports attained the peak of X units. From 2018 to 2021, the growth of imports failed to regain momentum.

In value terms, electric hair dryer imports shrank to $X in 2021. Overall, imports enjoyed prominent growth. The most prominent rate of growth was recorded in 2017 when imports increased by 63%. As a result, imports reached the peak of $X. From 2018 to 2021, the growth of imports failed to regain momentum.

Imports by Country

China (X units), Germany (X units) and Poland (X units) were the main suppliers of electric hair dryer imports to Austria, with a combined 87% share of total imports. These countries were followed by France, the Netherlands, the Czech Republic, Italy, Switzerland and Malaysia, which together accounted for a further 11%.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +98.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constituted the largest supplier of electric hair dryers to Austria, comprising 53% of total imports. The second position in the ranking was held by China ($X), with a 21% share of total imports. It was followed by Poland, with an 8.9% share.

From 2012 to 2021, the average annual growth rate of value from Germany totaled +11.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-3.2% per year) and Poland (+119.8% per year).

Import Prices by Country

The average electric hair dryer import price stood at $X per unit in 2021, which is down by -10.2% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.6%. The most prominent rate of growth was recorded in 2020 when the average import price increased by 13%. As a result, import price reached the peak level of $X per unit, and then contracted in the following year.

Prices varied noticeably country of origin: the country with the highest price was Malaysia ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+23.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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